Many goods are in short supply although they are reduced

According to the reporter observation, claimed that 0 gross margin of Jingdong mall is not really so, many commodities although the price reduction, but in a shortage of state

"There is a price increase, the price is not available", in Jingdong Mall 14th officially announced prices war after two days, consumers Yell cheated, Jingdong Mall was accused of cop-out, the name of the price war for marketing , and there is no large-scale price reduction. According to consumer reflection, some products exist first price increase and then reduce prices, some products simply have been in stock status.

August 14, Jingdong Mall chief executive Liu on its official microblog said: "From tomorrow (August 15) Nine o'clock in the morning, Jingdong Mall all the big home appliances prices than Suning line cheaper!" And no bottom line of cheap, if Suning dare to sell 1 yuan, which jingdong price must be 0 yuan! Buy Big home appliances people, do not pay attention to Jingdong will suffer! "This microblog is now wildly forwarded. However, this behavior has also been questioned by netizens.

A price war or a gimmick

After the price war began, netizens constantly questioned this activity is only Jingdong mall, Suning and other marketing means, rather than the real price. Jingdong Mall in good faith, users are also prepared to doubt, Jingdong only 0 gross margin, but everyone electricity accounted for Jingdong Mall in a small proportion. "But everyone electricity to Gome, Su Ning, more important, this is the Tian bogey horse racing." Netizen Stanley523 says.

In addition, the real participation in the price war, the reporter found that there is a discount on the goods there is "the price of goods, price, no goods" phenomenon.

According to a Amoy monitoring data, the Beijing-east to participate in home appliances category of goods amounted to 2,290 pieces, 49 items in the early morning of 15th quietly rising prices, the price of the total amount of 21032 yuan. In addition, in the price war among the electric dealers, Jingdong home appliances prices are not all lower than other electric operators.

Reporter in Jingdong home appliances 4 Anniversary Discount Special Home Click a Panasonic 6KG three-dimensional rubbing wave wheel washing machine, Jingdong said the product has been reduced by 791 yuan, the Beijing-East original price of 2190 Yuan, the annual ex-gratia price of 1399 yuan. Reporter Click in to find the products in Beijing, Hebei and other regions in a shortage of state. Online data show that about 7,048 users of this evaluation, in the activities of these two days, there are netizens to evaluate the sound of the washing machine, in addition to the big problem, there are netizens also complained about the fall of the Beijing-East Service, installation of arbitrary charges and other phenomena.

In addition, the reporter in Jingdong home appliances 4 Anniversary Discount Home also found that Konka 32-inch, narrow border ultra-thin design of the network intelligent LED TV Beijing, Shanghai and other regions are also in stock status.

Alleged fraudulent consumers

The price war, a number of loopholes triggered many speculation in the industry. NetEase CEO Bu Guangzi stood up until it was a hoax. "This hype is completely marketing scam, is the Beijing-East and Suning in the capital market mutual attack each other can not successfully financing behavior." ”

The relevant regulatory authorities to the Jinsu of the war judgment is "not a vicious competition", said the east and Suning's shop cost than the real shop is much lower, still profitable, is not low-cost dumping.

Home Appliances Association people said: "The price war should be a degree, do not become false propaganda, although the current regulatory authorities on micro-blog speech has not clearly stipulated that executives should be responsible for their comments." Do not become evidence of consumer prosecutions.

Time fermentation has been two days, the reporter interviewed, a number of experts called on the authorities concerned about the price of the electricity dealers to take action, and said that the current regulatory authorities have not yet stood disappointed.

Liu Junhai, vice President of China Consumer Association, said: "In the current market competition, Liu's ' 0 cost ' and other claims are illegal, not really achieve ' 0 cost ' exaggerated is fraud, consumers can propose punitive damages." The business sector is advised to start the investigation process as soon as possible to check whether it is reasonable price reduction or fraud, the former encourage the latter to ban.

Nowadays the Internet is the most popular darling microblogging, has long been not only to express the personal feelings of the platform, it can also be manipulated to trigger an invisible business war, and the birth of marketing methods that is Weibo marketing. Get extremely high exposure at a real 0 cost.

"Electric dealers should be deeply disciplined, integrity management, rather than a loss to make a yell, this abnormal behavior in the short run to disrupt the fair competition order, long-term inevitable ripple of consumer interests." The purpose of business, ask yourself. Consumers watch their money bags, rational shopping. The trade association strengthens the self-discipline, reorganizes the industry competition order, protects the consumer rights and interests, the retail trade state can have the benign market which the trade security. Liu Junhai said.