Many hotels cancel online orders Ctrip was accused of pushing behind the scenes

Recently, there are travel industry in micro-blog revealed that a number of international hotels under the pressure of Ctrip, collective refusal to go where the net and Taobao orders. In this connection, Ctrip in the daily economic news reporter interviewed said: "This time some hotel groups adjust some prices, may be the hotel in the Spring festival season, according to seasonal characteristics and their own sales strategy to make decisions." Its follow-up and practical implications remain to be seen.　　"Where to go although there is no positive response is blocked, but it is direct ctrip from where to buy Low-cost hotel, and then to increase the price of reselling to consumers."　　It also means that the battle between Ctrip and its rivals has begun again. Ctrip was accused of being banned from his peers/January 25, Shanghai citizen Mr. Wu reported to the daily economic news reporter, he's going to go where the internet agent is. The holiday site is scheduled for the Spring festival in Suzhou, the Crown Hotel 2 2 nights, and paid a total of 3140 yuan, when the site page and mobile phones are confirmed that there is room, and has arranged a good room.　　However, on 25th, he suddenly received a call from the hotel service staff, said the hotel has no room, and please change other hotels. "I can't accept the irresponsible way of working with consumers, and I can't accept a change of hotel because all my trips have been arranged." "Mr. Wu said.　　Rather than having a similar experience with consumers, reporters on Sina Weibo have seen many similar complaints. Recently, there are travel industry in micro-blog revealed that a number of international hotels under the pressure of Ctrip, collective refusal to go where the net and Taobao orders. A travel industry personage who declined to be named told reporters that the cancellation of consumer orders was not accidental, but a result of vicious competition between the online hotel reservation market (OTA). As the industry's first comer, Ctrip naturally has the energy to do this thing. In cooperation with the hotel channel sales, Ctrip will also request the hotel can not be at a lower price to supply other sites.　　To this end, Ctrip has set up a special department to track the target sites and hotels, and even do not exclude the fishing-type low price orders. In this connection, Ctrip said, the hotel wholesalers through Taobao, to where to sell the flat price of the room is always the phenomenon. "With so many hotel groups adjusting some prices, we think it may be the hotel in the Spring festival season, based on seasonal characteristics and its own sales strategy to make decisions."　　"But many hotels, including Shangri-La, Marriott, Hilton and Starwood, are not responding to the news," he said. OTA Market competition white-hot/Online Hotel Reservation Market (OTA) competition has become an indisputable fact, multi-channel sales strategy in the hotel to harvest a large number of orders, but also make the contradictions between the various channels increasingly intensified.　　And the rise of platform mode and mobile Internet channel makes hotel revenue and channel management become more uncontrollable. The reporter learned that in Ctrip all the quoted hotels, 84% of the hotels can book to a lower price on where to go to the net or Taobao travel, where 96% of the five-star hotels can goBook online to a lower price. The tourism industry also said that the elimination of all wholesalers Low-cost channels for the International Hotel Group. "OTA mode does not allow the hotel to obtain high profit margins, the hotel will be more and more to build their own direct marketing channels, in order to grasp the right to speak in the price war." Once subjected to large OTA, will inevitably trigger its own management contradictions. "Wei Changren, general manager of the tourism industry Research advisory body, said in an interview with the Daily economic news reporter, small ota in the front pay now can not and Ctrip, Art Dragon Competition, can only take prepaid way, but prepaid way broke by Ctrip built up front pay game rules,　　Small booking site Want to revolution, nature will cause "Ctrip" counterattack. In addition, this incident also reflects the "price war" on the negative effects of ctrip performance, for small and medium-sized booking network, they want to survive, this door will choose the window, always to survive.　　and hotel booking is an industrial chain, the chain of operation rules can be adjusted, now large-scale advance of the situation adjustment of the strength of some large, so that the damage of Ctrip and the hotel's short-term interests, so will be blocked. Ctrip expected to lay off 500 people/in the interview with a number of industry insiders look, Ctrip's approach in the industry has been a public "secret." In recent years, in particular, its revenues have risen sharply, while net profits are at risk of falling.　　Therefore, to defend the status of its core business is also an inevitable choice. 2012, Ctrip in the third quarter total operating income of 198 million U.S. dollars, an increase of 20%. Among them, Ctrip four main business: Hotel reservation, air ticket booking, tourism vacation, travel management revenue of 73 million U.S. dollars, 76 million U.S. dollars, 36 million U.S. dollars, 9 million dollars.　　Among them, the hotel reservations and air tickets booking two major markets, Ctrip also frequently meet the challenges. In the past 10 years, the industry has been a gathering of art dragon, Mango nets, such as the industry's leading position in the site.　　However, with the advent of vertical search engines, so that the original trade balance has been broken, many traditional channels of vendors must face the competitive pressure from the online platform, Ctrip's market share is gradually eroded. In addition to hitting the peer, Ctrip has also begun layoffs, and from the ground sales to the online channel changes.　　It is reported that Ctrip in addition to retaining Beijing, Shanghai, Guangzhou, Shenzhen and other 7 major airport channels, the other two or three-line city airport, high-speed rail, railway stations, bus stations and other ground sales staff will be abolished, is expected to lay off at least 500 people. There is analysis that Ctrip should have been transformed, telephone call center and ground sales have long been unable to adapt to the current user needs, and low efficiency costs, but the giant's turn will be more difficult. As a matter of fact, online tour operators such as the Art Dragon began a few years ago to move from the ground and call centre offline bookings to online bookings, and the cost of marketing and services was greatly reduced.