Many it giants join "Cloud music" competition

Foreign internet giants test water cloud music

With the prosperity of the Internet, cloud computing from the concept to the actual behavior, into people's lives, digital music, the emerging market has become a "sweet cakes", many industry giants to covet this.

In fact, from the end of 2009, with Apple as the representative of the IT giant has opened the "Music Cloud computing" Overture. First Apple bought the music website Lala Company in December 2009, laying the groundwork for the cloud computing version of itunes, followed by Google's acquisition of mobile streaming media music services company Simplify media in May 2010; Hewlett-Packard also announced the acquisition of music service provider Melodeo in June of the same year.

The common feature of these acquired companies is that they provide technical support for a variety of music delivery equipment. Instantly, "music cloud", such as Zhongxingpengyue, is considered the most promising application direction in the cloud computing field.

The so-called "Music cloud computing", simple is that users through music software, can be stored in the cloud of music content in mobile phones, PCs and television and other devices to play, share, without the user time and effort to copy from the computer memory to other terminal equipment.

In traditional sense, music enthusiasts in the acquisition, collection, sorting and listening to music, first of all, in the vast network space to find, download songs, and then sorted to the mobile terminal to listen. To do this, many consumers may need to store dozens of GB of digital music on their computer's hard drives. Mobile devices such as mobile phones may be subject to capacity space and cannot be copied completely. And even if they can copy, they can not be the most convenient and effective way to share with friends.

In the "Music Cloud computing" development, Apple, Google and other companies are intended to solve these problems, the goal is that as long as the Internet environment, music enthusiasts can get content from the "cloud", without grownups to do the above series of work, because the cloud server has helped to complete.

It all sounds hard to imagine, but technology can implement this application in its entirety.

Domestic Internet big guy exerting cloud music

Foreign internet giants have tried the field of water cloud music, which makes the domestic internet big guy sit, they know the traditional music operation mode is not in line with the historical development, transformation is the inevitable result. Technological innovation is the most beneficial to the development of the digital music industry.

Back in 2010, the giant whale network is still pushing Google music services, with a huge injection of capital from Google and Yao to develop a "musical cloud" project, and Baidu MP3 will launch a new music platform, while another domestic internet giant, Shanda network, stepped up its music business last year, will be popular music community shrimp net into its own, ready to exert force in the field of digital music; China's largest original music website A8 also indicated that 2011 will focus on the development of digital music services ... The phenomenon shows that the domestic internet giants are also in the emerging field of digital music eyeing, ambitious ready to attack the field.

March 24, 2011, A8 Music Group chairman and CEO Liu Xiaosong in Hong Kong, said: "In the future planning, the group Music cloud products will cover most mobile platforms as well as PCs, televisions, automobiles and other clients, to achieve the music cloud services across the equipment." And the giant whale network is also seeing the foreign internet giant into the music cloud industry in a big business opportunity, the plan will cover the music cloud to each based on the Android platform development Terminals. "Haier and Changhong are developing internet TVs based on the Android platform, and in the future these TVs may have dedicated music channels that come from the cloud," said Chen, CEO of the giant Whale network. ”

Of course, the most noteworthy is the largest digital music platform cool Music, it is based on "cloud synchronization" technology, will cool Music Box collection List "Drag" to the mobile phone, the first in the industry to achieve a cloud synchronization. Cool Music founder and CEO Thunder once said: "In the triple-net convergence of the general trend, we hope that users, whether through the tablet computer or mobile phones, through cool products to enjoy a consistent experience."

However, for the future of cloud music in China, some experts believe that the music cloud represents the future direction of development, but because of the serious domestic piracy, cloud computing technology threshold is also high, when the business can be large-scale launch remains to be seen.

Developing cloud music requires tips

According to the reporter understand, the current domestic digital music site with a scale of about 300, but uneven development, and because of rampant piracy, the vast majority of digital music sites can not escape copyright disputes. With the "Music cloud" model of the storm, more digital music sites or will join the ranks.

Giant Whale Network CEO Chen said, "Music cloud computing" field will certainly have competitors to join, but the industry's threshold is higher, if only the Internet service to the mobile terminal, this is certainly not the real "music cloud computing."

He believes that the development of "Music cloud computing" needs to meet the three conditions: first of all, must accumulate a huge amount of music database. This is like providing flowing for "music cloud computing" and a steady supply of music content, which is why Google recently talked to several major record companies about copyright cooperation.

And the vast majority of Chinese music websites are full of pirated music, which is difficult to provide users with guaranteed music products. "You order a song, perhaps playing a product that other people have turned over, which will give a big discount to the user experience." "Chen said. More importantly, it is difficult to establish a commercial model based on pirated music websites.

Secondly, we must create a simple and perfect music software to use in different applications.

Finally, and most importantly, an open platform must be created. "Allow more users and developers to develop more, cooler and more flashy music products based on the existing music platform of the giant whale network." Chen said that the future of the Internet business is open, as long as the open, can be profitable.

Chen said that "Music cloud computing" to the industrial chain will also bring new opportunities, "The record company through investment in digital music website is expected to achieve substantial profits."