Many marketers are running corporate public numbers or their own public numbers

Many marketers are running corporate public numbers or their own public numbers,-I've seen a lot of corporate micro-public numbers, and the level is really not flattering. So, today I would like to share with you some of the experience of running the public number, hope to be useful to everyone.

I. Target positioning

The public number existed for more than two years, and the dividend period had passed and entered into the plowing. The current operation of the public number, it is necessary to locate the subdivision of the field, the more subdivision the better; Apart from the subdivision, but also to the public, that is, the common number to have high value, to have to take out the dry goods provided to the reader.

I this public number is in accordance with these two principles of positioning, positioning field is network marketing, compared with emotion, beer and skittles number, quite subdivided. On the agents, I was an internet marketing veteran, accumulated some experience, this experience for some network marketing peers, is valuable, and, in their work in a few years, the collection of a large number of network marketing cases, these have been enough for many people.

It can be said that positioning is the key factor in determining the success or failure of the public, in the positioning of the time, success or failures are basically doomed. Remember, plowing!

Second, "column" Design

The column I am talking about here is not the navigation bar at the bottom of the public number, which refers to the type of push article. This is essentially the same as the columns on the site, but not in the same way.

This step is also critical, but is often overlooked by most operators. Before the account operation, it is necessary to plan for the reader to push what types of articles, the role of each type of article, the sequential emissions should be considered well.

Well, the pure description is too much effort, too abstract, take my account as an example to illustrate it.

My article is divided into four columns, namely dry goods, information, thinking, talk about four columns;

Dry Goods column positioning, providing network marketing has practical guidance of the case, can be taken to copy operation; This is the most lethal, but also the core competitiveness of the account;

Information column positioning, to provide the latest network marketing news, so that readers understand the forefront of the field of network marketing trends;

Thinking column positioning, to provide network marketing theory of the article, because to want to raise to a higher level, only by dry goods is not enough, theoretical knowledge is necessary;

Talk about the location of columns, sharing values and feelings, not forwarding the soul of chicken soup, mainly their own emotional sharing, the purpose is to communicate with the readers, to enhance the reader's account of the viscosity and feelings;

Each column hits the reader g spot directly, does not have the climax to be possible! These columns down, a flesh and blood, the image of dry goods out! Which is more attractive than the situation where there is no column positioning?

On the column, there is one thing to emphasize, column division is good, not that every day every column should have content, such as information, not every day will have to see the information, there are words, there is no need to hair, and some columns are staged, only to a certain degree of operation to open.

III. Structure of the article

This article structure refers to the structure of a particular article. As an example to describe the role of the structure of the article, take the house to describe an account, positioning is to determine whether the villa, or cover high-rise or multi-layer; column design is the shape of the house structure, is European-style or Chinese; The article structure is the house interior decoration, does not have the good interior decoration, the shape is all bad the house.

Therefore, an excellent public number article to include these several structures, title, guide attention, guidance, text modification, recommended articles list;

1. Title

Why should have the title not to say, do not understand please commit suicide. But, know easy, write a good title is absolutely absolute high technology standard of live. Good title, can make reading volume increase n times. about how to write good title, too big, this time will not talk about, interested, can communicate in private.

2. Guide the attention language

The article is shared into a circle of friends, and if you don't guide the reader to the public number, you have a yarn.

Good guide to focus language, can increase the conversion rate of the fans N times. What is a good guide, a few words to describe, a concise, the best sentence to describe what you are doing, as shown in Fig. 1; second, the temptation to tell him what to pay attention to you (this is a profound insight into human nature, by countless facts proved to be effective), as shown in Figure 2; three, eye-catching, to attract the eye, first look here, Instead of skipping over, to do this, experience is to make a picture of the attention language, which is separated from the text, and can be casually designed.

3. Guide

Guidance, divided into two parts, a comment on interaction, a point of refinement; Comment on interaction, can pull deep oneself and the reader's distance, pay attention to speak, colloquial, like chatting homely; an article, the core point of view of a few words, you have refined the core concept, it is convenient for the reader; and the more important role of these two points is, Can show your professionalism, you are experts (I install B on this trick, haha). It also reflects the uniqueness and differentiation of your account, which makes you stand out from your readers ' large number of accounts (this is a very big, understandable, senior player, if you think you understand correctly, you can tell me).

Comments and refining, said easy, in fact, very test basic skills and insight, no real guy, really do not do this, I have been groping.

4. Body Decoration

In the text, must do the page modification, good modification, can make the account tall many. The basic modification includes the marking of the key content (with color marking); second-level headings (preferably with special layout style); Special content with reference symbols; For core dry goods content also do mark (and key content distinguishes), and do a simple comment; the full text color not more than three kinds, otherwise will appear very messy ... Ah, too much, all said the day is lit, private chat got.

5. List of recommended articles

Finally to the last step, sleepy eyes are open, hurriedly finish, go to bed broken sleep.

The end of the article, but also to add the article recommended, similar to the relevant reading on the site, but I do not recommend the relevant articles, but recommend the article you send the most read the article, when some readers see which article is very satisfied with the appetite, he is concerned about you.

This recommendation list has a lot of attention in detail, and can be limited if you don't grasp it.

Mom Ah, look at the time, early morning, collect the guy, end the fight (in fact, there are six and seven of the plan, really no energy, it was deleted, which day have the opportunity to make up on it).

Hope this article can be useful to everyone, but also not in vain so hard. Also, the Internet is a share of the spirit of the industry, but also hope that people with unique experience to share with me good things.