Many of the war on the electricity business site is experiencing a new round of industry reshuffle

Service first, after marketing

Happy Baby tree Pregnancy app since 2012 has been to improve the user experience to improve their own functions, accumulated millions other mother users. Its main function, in addition to knowledge and records, but also has several highly active communication community. In order to make happy pregnancy closer to the needs of mothers, baby tree this year again to improve the function of happy pregnancy, the new version of the app can cover the preparation of pregnancy, pregnancy and newborn three large user population. In addition, the app also adds a knowledge system that is fully involved with the Chinese Physicians Association, providing the most suitable knowledge for gestational weeks, and the multi-dimensional circle system allows users to speak freely in a small community composed of the same type of people.

As of today, the number of independent visits to happy pregnancies has reached 2 million, equivalent to eight to nine of every 10 pregnant mothers using the app. Baby Tree from the service user to start, to Community high activity and user stickiness as the basis, accumulated a lot of mother's consumption demand, this Happy Pregnancy app Sale channel appeared also become a logical practice.

Handheld shopping, absolute optimization

For the baby tree just started the electric trade route, only to the upstream of the brand customers and the downstream of the mother and the user both produce value can be in a number of electric dealers fight in a win road. According to data research, after 85, after China's new mothers focus on the product network evaluation has been far more than the traditional hard trust, and with the booming mobile internet, mobile shopping has begun to show beyond the PC side of the momentum. Baby tree in the mobile end of the commercialization of the attempt, not only because of a lot of mother and infant brand manufacturers for many years of successful cooperation experience, but also because of the accumulation of a large number of users of the product group Word-of-mouth, which has become the baby tree to become a good category to buy the foundation. At present, all products launched in the special sale channel by the Baby tree category manager Select carefully, with price advantages and limited-time explosion of the characteristics of users to eliminate the flow of the process of comparison, very suitable for the needs of pregnant mothers and novice mothers.

For the full power of the electronic business of this path, Baby Tree founder and CEO Wang Whinan has a unique insight: "Vertical electric business is not the pursuit of Taobao, Jingdong, but in the vertical crowd to the vertical crowd needs decision-making process, the selection of Word-of-mouth opinion, quality customer service and after-sale management of this whole process all open. "In the future, Wang Whinan hopes to make the baby tree the ideal" a big pattern, for users and customers have some consideration of the company. The