Many people see this business opportunity, also derived a new O2O model

Many people see this business opportunity, also derived a new O2O mode. Let's call it "shared O2O" mode. In fact, the taxi app, even if it is a kind of shared economy, is the same as the shared O2O model, all for the purpose of making resources efficient use. And thus, some people think of idle private cars.

What is a shared economy? In fact, this is the term of the Pakistani people only learned in the last month, that simple is to share your side of the idle things to others, can also be called the sharing of the economy. To give a very simple example, 24 hours a day, the things we use are actually just a fraction of what you own, and quite a few things are idle when you don't. And some things are in fact the scarce resources in society.

In the past, the car rental business once firmly in the hands of a car rental in China, a hi car rental, these companies although the cable rental platform but still belong to the use of the existing resources, as a line to supplement the order. Previously, at the O2O Salon, pp car rental has shared a new model for us. In person to experience the product after the Pakistani people want to say that the sharing of economic potential is huge, but it is difficult to grow fast, users will accept whether the product provides adequate safeguards.

Shared O2O mode in the car rental market

Have you calculated how much of your private car is idle in 24 hours a day? Needless to say, it must be "most of the time" it is in a useless state, so you have to pay for it parking fees. The logic of the PP car rental is that the driver can submit his vehicle status online, after a series of audits, the car can be rented on the platform, and the platform will be in charge of rent with the owner of the split.

Isn't that cool? Not yet, to say some details. PP Car rental After the public security system and vehicle identification, will be installed in the car a small box, it is what to do? There are probably two main functions, first, to get car location information. Second, the car is connected to the control line after the tenant can not use the key through the app remote control to open the door.

At present, the number of PP car rental team is not much, the model has been tested in Singapore water, the effect is relatively good. Eyes are shifting to the country.

The crisis of trust in shared economy

Maybe a lot of people think it's a good model. But when the Palestinians first heard the model, the first reaction was, would you like to rent out your new car? What happens when my car gets hurt in the process? How can I charge for rent if my car has no operating qualification?

It can be said that the above three questions, there is no very definite answer. At present, according to the PP car rental own data show that only less than 15% of the owners want to be willing to rent their cars to others, and the main concern is the vehicle if the damage to do? PP Car rental method is to carry out the insurance linked to each vehicle for mandatory risk.

And another key problem is that, at present, the vast majority of car rental companies are "operating vehicles", such vehicles have an independent management system, while the scrap life is shorter, although there are companies will play the edge, the entire company has only a small number of vehicles with operational qualifications. But the issue of a pure driver-car service such as PP car rental is already a pain point.

How big is the market?

In fact, the problem of the PP car rental is also mentioned above "share economy" under the common problems of the O2O industry, build a platform, come up with a model is not a problem, the key is whether the user can move this line of freshness to the offline, and eventually generate cash flow. The theme of this little paragraph is "How big is the market", and I would like to say that the O2O market in a shared economy is actually very large. A simple calculation, pp car rental If it can be 5 million of Beijing's private car 15% into their own users, it will undoubtedly become the largest car rental company in Beijing. and similar to car resources, we actually have a lot of similar things around the online platform to share.

Finally, let's broaden our thinking.

There is a foreign software called Homejoy, is an online home economics platform, there are two companies in China to learn this model, respectively, is the E family clean and around the household, users can choose the location of the aunt in the software map to the nearest domestic staff.

But in fact, the essence of Homejoy is that "time sharing software" is not the model that the imitators make. As is known to all, women in the United States tend to be housewives and often have nothing to do at home. At this point, they can use the platform to release their own time and expertise, the surrounding users can choose the idle housewife to help themselves to do housework. The model has now received investment from Anderson, and the O2O of the shared economy is exploding.