Many problems on cross-strait network retailing to be solved

Inter-Strait Economic Cooperation Framework Agreement in the third chapter sixth economic cooperation matters in particular marked the cooperation in electronic commerce, regardless of official or private enterprises, the community also actively exchanges, hoping to have a concrete breakthrough, Taiwan has also drawn up a Chinese E-commerce development plan to help Taiwan's goods and services extension to the mainland, As well as enter the global Chinese E-commerce market, and by the consortium of Corporate Information industry planning implementation, in 6/9 also held a results exhibition, a total of 195 enterprises across the border business E-commerce market, however, in the actual operation, the earthquake has participated in cross-strait E-commerce related exchanges and forums, There are still many problems to be solved in the cooperation of e-commerce between the two sides.

E-commerce business:

At present, the ICP License Taiwanese enterprises can not be achieved simply by Taiwan-funded enterprises, there is still a risk of getting the business through joint ventures or third parties, said Jianhongzhi, chairman of the network family, in a speech that the unknown risk makes it necessary for companies to choose their mainland partners very carefully, and thus slows down their entry into the mainland market. The recent pay-for-treasure shift may add to this apprehension, compared to large manufacturers, more small and medium-sized enterprises are to choose the right business model at a loss, because information asymmetry, a simple network of retail sales platform is to have ICP license or ICP, not only in Taiwan have different saying , there are also different opinions on the mainland, so the Taiwanese service providers have adopted the way of cooperation and docking, and the merchants are seeking development in these cooperation platforms, but there are still many restrictions,

In addition, many Taiwanese enterprises find that even if they want to open up cross-border markets through the convenience of internet retailing, all kinds of norms will make the enterprise eventually to set up a company, at this time the tax, office, staff and so on the cost will be relatively increased, in particular, different tax system, trademark applications and intellectual property Small and medium-sized enterprises in this respect must be left to the professional assistance to improve the solution, other kinds of cross-strait in the Industrial and commercial administration differences are many different, which also blocked many Taiwanese SMEs in the mainland E-commerce road

Logistics Express:

Some commodities such as cosmetics, food if according to the formal model, first in the commodity access will let many small and medium-sized manufacturers dumbfounded, not only time-consuming and costly, follow-up also has the inspection Body label, commodity inspection, circulation permit ... Wait a lot of things waiting, Taiwan small and medium-sized enterprises want to handle it do not know where the window, want to entrust, then the agent of the business, the bad things happen, big three after the bulk trade logistics clearance problem is small, but the characteristics of the network retail is often a small variety, which also increased the flow of customs and trade operations of the complexity, At present, more ways to include direct courier from Taiwan or from small tee into, the former courier costs are high, not suitable for lower unit prices of goods, and the small three-way imports are often unable to obtain formal invoices, network sales pipeline restrictions, and other aspects of small three-way customs clearance is not stable, when a manufacturer faced with a crisis, recently because of plasticizing agent incident , customs and commodity inspection are based on duties and have also adopted more stringent customs clearance operations in small three-way areas, with the greatest impact on food and cosmetics in particular

At present, manufacturers in order to make cross-strait logistics more efficient, is to promote the total warehouse sharing the way, the first in Taiwan centralized warehouse, through the sea to the mainland, and then according to the needs of E-commerce platform to match, this model can meet the needs of Taiwan enterprises have yet to be seen, which contains the last kilometer of express service speed and delivery speed is an important reference factor, if this model is stable, will be able to reduce logistics costs, inventory also decline, in this regard mainland operators may wish to consider the provision of relevant such as the total warehouse management and reverse logistics processing supporting services

Capital Flow:

Internet retailers are familiar with online payment tools, Taiwan is more familiar with the payment model of credit cards, the current Third-party payments such as Alipay by the platform service provider after the introduction of Taiwan, resolved the network retail part of the collection problem, but through the third party to pay after the payment, the funds remain in the mainland account, Limited by foreign exchange funds, how to smooth the solution of cash flow is still a headache problem

Fortunately, some of Taiwan's gold flow companies such as Lanving technology, red-yang technology, the United guests are happy and so on or layout of the cross-strait E-commerce and capital flow cooperation, in addition to online payment, including delivery of goods to the payment of services will be more conducive to cross-strait network retail development

Network Marketing:

Mainland Network Marketing Way of many, even local enterprises may not be familiar with, what's more, a sea of Taiwanese enterprises, coupled with a lot of business habits only platform suppliers, less in-depth understanding of network marketing, for how to choose the right network marketing tools and methods, there is no plan, another aspect of Taiwanese goods in the network market visibility low , the product unit price is also higher, so the cost of marketing is naturally not small, but also because of the mainland network market unfamiliar, it is not easy to assess the efficiency of input and output

In order to make up for the deficiencies in this area, we have conducted a training course and a number of cross-strait exchange forums. However, the breadth and depth of participation are still quite limited, which still depends on more information popularization, even as the mode of cooperation between Taiwanese companies and the cooperation mechanism of THIRD-PARTY service providers. Let the enterprise itself be more able to assess the need to take direct sales or sell, Proprietary or outsourced business model selection

And the cross-Strait Economic Cooperation Framework Agreement of E-COMMERCE cooperation can only be realistic, understand the problem, the specific solution, but also to the landing, in addition to cross-strait official communication and coordination, the active exchange of private enterprises to promote, I believe that can accelerate the promotion of development, so that the two sides can benefit from a win-