Many seoer at the beginning will be the SEO predecessors warned that

As ever SEO novice, a lot of seoer at the beginning will be SEO predecessors warned that do SEO outside the chain for the king, usually must collect more resources outside the chain, more than some blog outside the chain or BBS chain. But after several years of SEO operation, I think that there are many problems with SEO links, many people into the so-called link misunderstanding, so I think do not have to do SEO links.

Do not keep the SEO outside the chain? Yes, I personally feel that there are many risks and misunderstandings in the chain of SEO, and it is not a good suggestion to keep outside the chain, which is because:

First, no one can be sure what they will do in the industry station, so the link can not achieve relevance. I personally started to do medical, so also raised some health and medical blog, but since the 2012 June, medical SEO has been bad to do, so which medical SEO blog resources Now for me is almost a pile of waste. People because of living environment or market changes, user needs have been changed, search engines have been changing, so you simply can not predict that you will do So-and-so site or forum out, then you should keep what kind of outside the chain of resources?

If you have established the goal of life, has been determined not to do a certain industry stations do not, in fact, you do not need to keep a bunch of SEO outside the chain, you directly to do the station to practice to send out the chain is good. Know that your time and energy is limited, outside the chain of demand is unlimited, the internet is changing, and you spend time and energy to raise some outside the chain of resources, rather than directly to the chain used in your current site, a little earlier to join the competition, will reap a greater market share.

Second, it is risky to rely on other external chain platforms. Some blogs, 2012 ago can be free to send outside the chain, 2013 before is can add friendship link, but in 2014 you have to carry out real name certification to add a poor friendship link. As a colleague, he had bought hundreds of blog accounts, each account has sent more than 10 articles, intends to do the medical station, but now need to manually verify each account, have to discard these resources. A lot of time and energy spent, but no real harvest, very cup.

In fact, any reliance on other external chain platform to raise resources are at risk. For example, some platforms, such as a lot of web sites may suddenly close the spider included, and some platform will delete the account for a long time, and some platforms such as Baidu Encyclopedia may add nofollow tags, and some platforms such as million industry network may suddenly modify the domain name, the previous data are lost.

Third, it is difficult to raise the weight of the external chain resources. If you want to raise a blog, to raise more than 10 small effect, raise hundreds of, you have so much time and energy update, you can ensure that all the content quality of the blog is high-quality? It's hard to guarantee that if you keep a lot of blogs that are not updated, then this blog has no weight, and over time, the weight of these blogs is getting lower, you are actually doing a job that outweighs the gains.

If you do not keep the SEO outside the chain, what to do? I personally think that the chain belongs to the investment, a high-risk and uncertain investment, for SEO novice, time and energy is limited, we can not have the time and energy we have invested in a slim event, but should spend more time and energy to learn and communicate with people, Only knowledge and connections are timeless and priceless.