Many Shanghai enterprises to borrow the network "trusted website" to verify the crack marketing dilemma

With the rapid development of the Internet, more and more SMEs are aware of the importance of network marketing. However, surveys show that about 140,000 corporate websites in Shanghai are mired in Network marketing "trust" bottlenecks.

Shanghai Brilliant Food Co., Ltd. related responsible person said: "The company spends money to do the website, do the network promotion, but because the website does not have the credibility, always cannot produce the transformation and the transaction". Shanghai Zheng Le Household Appliances Co., Ltd. General manager Eumingo also complained: "Shanghai is happy to spend money to do the website, do network promotion, the result is very little, browsing volume up, but also not get a few orders." The reason is not that customers do not see the site, but because customers do not trust the flow of traffic into sales. ”

In fact, SMEs in the above problems are found everywhere in Shanghai. The latest "2012 China Web site Trusted Verification Industry Development Report" shows: the bottleneck of business e-commerce is mainly the credibility of the problem, about 58.8% of the corporate web site because "no one letter" and into a farmland state, such sites on average one months are difficult to update once. It is understood that by the end of 2011, the total number of sites in Shanghai 237,680, in accordance with the national nearly 60% sites idle farmland estimates, Shanghai region because of "no one letter" and into the network marketing dilemma of the number of Web sites about 140,000.

Current, the lack of integrity of the Internet has become a major constraint on the development of enterprises, for many of the Shanghai-Enterprise website "No one letter" embarrassing situation, experts suggest that such enterprises should be built as soon as possible network integrity, active on the internet on the real identity, so that customers or netizens easily identified, to win trust In fact, in order to crack the network integrity dilemma, many enterprises in Shanghai have begun the practice of network integrity construction. It is understood that including Shanghai Brilliant Food Co., Ltd., Shanghai Fu-woo Chinese Medicine Technology Development Co., Ltd., Shanghai Jinjiang International Hotel (Group) Co., Ltd., Shanghai Bo Tai Experimental Equipment Co., Ltd, Shanghai Zheng Le home Appliances Co., Ltd., Shanghai Square Tower Temperature Meter Co., Ltd., Shanghai Li-Mei Office Furniture Co., Ltd., including a number of enterprises have completed the network "trusted website" verification, for the Enterprise's own development has brought tangible benefits.

"The introduction of the" Trusted Web Site "certification, enterprises have taken the first step to establish network integrity. The customer sees the enterprise website to hang the network "the Trustworthy website" The logo to be like sees the enterprise's network ID card, has promoted the network order conversion rate directly. "Shanghai Zheng Le household general manager Eumingo also said:" Network "trusted Site" certification for the company to bring another great benefit is to allow customers or channel partners online a key to obtain real identity information, including enterprise name, enterprise, business scope and even registered capital, reduce round-trip fax, telephone, The time and manpower costs of the message. ”

Experts said that the use of a similar network "trusted Web Site" To verify the authenticity of such Third-party Web site authentication services, so that potential customers of the real and the strength of the enterprise have a comprehensive understanding and understanding, to help enterprises gain trust.