Mao regaling: Let the illusion of entrepreneurship Landing News Network is the pioneering canon

In the 2006, the "Four big creation" was born in the spotlight. Mao Regaling is one of the youngest, at first glance, the most consistent with the people at the time of the established impression of the "devil". His body has many bright spots to focus on: Junior high school graduation, due to a fluffed geography is not qualified and "hundred years difficult to meet" to be revoked the qualification of the college entrance examination; Read the first day of the Yinghai in time and space such as the ashes of the site as a program forum moderator; 17 years old became Asia's youngest talent to win Microsoft and Cisco , 17 jobs in a short span of three years, ranging across it, PR, television and even government departments, 21 years old, the first company to "live digital games" as its main business and also as president and chief architect. These regaling are often taken as inheritance bill.　　Gates spirit of the Drop-out entrepreneurial wizards, and Han after another young leader. Li, who is listed as "The four big creators of wealth", said in an interview that Mao Regaling was a gifted man, but it was hard for him to commercialize his endless talent, and he needed a suitable entrepreneurial partner. Mao regaling even more sober about his own evaluation. He admits that he is not suitable for entrepreneurship, more suitable to be a "senior wage earners", the founder of the era of the United States trillion is only "things to rush things" of "being entrepreneurial."　　In an interview, he automatically punctured the "two-hour pry 300 million" financing myth that once brought him countless attention: "If you do get 300 million, you can only see me in a detention center or an economic crime documentary." He also does not mince the time the United States trillion after all fails the reason, in addition to has already approved the venue to be used for the Olympic Stadium parking lot force majeure, as well as he designs the product the technology leading thinking, has despised "serves the user" the importance, as well as his aura is more than, the patience In his view, entrepreneurial success is like accidental pregnancy and no duplication. He prefers to see how losers fall into a pit, rather than the experience of a successful man, and is happy to have one by one of his own experience of climbing up in a hole to warn the latter.　　Because, "from the pit across the past experience is difficult to learn, how to go around the pit is the most learning value." Mao regaling, Sino-Australian Kyle Health Technology (Beijing) Co., Ltd. co-founder and CEO of the user to wait for the comfort of the cattle are often the entrepreneurial people are and "innovation" two words tied together. It is undeniable that innovation is an indispensable impetus for social development. But not all innovation can open up a beautiful territory. For example, my dog kan used to hear people walk through the night and start barking, which makes me very depressed.　　Later, one of the founders of Len Lei recommended a kind of thing called the Stop bark, which emits a sound wave when the dog barks, and the dog won't bark when he hears it. This is a kind of successful innovation. It is based on user segmentation needs to design, rather than for innovation and blind innovation. Many early-stage entrepreneurs often walk into the myth of innovation, leaving the target consumer group RealExperience and needs, such people are destined only to see the successful mother. Many of the so-called geniuses look like crazy or paranoid. Many people take them as idols, but fail to learn the true meaning of their success: that is, under their rough appearance to the user needs and product details of the fine thinking.　　They know that a product or service is not a good thing, it's not just about how much innovation is, it's not how the technology reaches a new high, it's the experience details that the end-user can feel. At this point, I made a mistake. In the creation of the Times, because the Chinese aerospace Technology Group is a military-type enterprise, in order to integrate cross-sectoral resources as far as possible, but also in order to fit the Beijing Shijingshan District to establish digital entertainment industry base Opportunity, we plan to do a "digital reality game" project. To put it simply, it is the "real Millionaire" game that relies on the theme park model, or it can be said to be a fun valley with mobile devices.　　In addition to the benefits of real-world digital gaming platforms, much of the profit we plan to make will come from the entertainment facilities and the business of the surrounding commercial real estate, which is to innovate in the mode of "Oct" and "Happy Valley".　　At that time, the United States trillion has industry-leading technology patents, independent intellectual property rights, with gorgeous equipment to make a strong data and game task system, and even allow users to experience the "StarCraft" in the background of the general feelings of the control. However, I overlooked one of the most important details: there are too few cattle users, cattle to be able to experience so versatile users are even less pitiful. At that time, most people in the country to our service is basically equivalent to just learn to shoot can quickly play the "real battle game." Zhou, 360, once evaluated our products: "The technical background is indeed complex, can meet a variety of application functions." But most people, including me, need to be able to fight and fire as players, and you can't ask everyone to follow the Army's Tactical training standards? "Indeed, I mistakenly confused the consumer needs of Chinese users with the needs of the European and American users I knew, and mistakenly assumed that most users would be able to master our system as quickly as professionals."　　In contrast, the European and American users more emphasis on the experience of the rules, systematization and hierarchical sense, antagonism is placed behind, and most of the domestic users need is simple, direct, rapid confrontation experience. What's more, our pricing. At that time, a lot of "real person fighting game" fee is less than 100 yuan/day, and our price is 388 yuan/3 hours. Moreover, because the game design is relatively complex, this 3 hours at least 50 minutes to be used in training, and after the start of play, most users complete a task (about 40 minutes) has been tired. That is to say, we charge a price of 100% for a service that most users can only experience 10% functions and 1/4 times. As a result, even if we offer a much better package of services, audio-visual equipment and an experience environment,But in the user's heart, our value is just like a cloud. Fortunately, in the end, when the "true people of the rich" vision because of land approval of force majeure hung up, we were quick to target the needs of the two groups: military training systems for armed police forces and special forces, and human resource assessment systems for enterprises (allowing employees to participate in improved war games, This provides a real-time human resource assessment report based on reliable data analysis.　　This transformation really received the user needs of the atmosphere, so quickly attracted the franchisee from the country, the era of the United States trillion also realized in the year of profit. Entrepreneurship is not enough, just focus on technology and innovation to do many cows is not enough, the real key is to pay attention to the needs of users from the details of life, in accordance with their habits to design products and services.　　In other words, it is the most necessary thing for a genius to be in the business of doing things well.　　No grandchildren, it's hard to be a big uncle. Now, it seems, responsible to say, that year was dubbed "the creation of rich" We this group of people, far from as we imagine comfortable, eat meat and drink, on the contrary, in order to make a comfortable mouth meat thief, we heaven son to be beaten. What you see in the media is that a few of us are non-stop to create businesses, and then become among the "billionaires" list, the actual situation is, Li thought, the so-called "four to create rich" first, in 2008 by the Australian Telecom before the acquisition of the day, told me all his savings only 20,000 more cash. At that time I was in the media over the packaging of "two hours to pry 300 million fortune" of "legend", embarrassed to do at that time did not have the slightest profit of the digital reality game. About the "300 million", when my words are "to complete all the infrastructure is about more than 300 million", the results through a strong media platform after the broadcast, into a "Mao regaling on two hours to talk about 300 million", and even some people think that 300 million belong to me personally.　　I always joked that if there were 300 million, you'd be able to see me now in a detention center, or in a documentary on economic crime. I used to recommend Old Xu's film, called "Dream into Reality". Many entrepreneurs with a full head of blood began to struggle, but in the dream shone in the face of the brutal reality before nearly collapse.　　Of the 10 people I recommended for this film, 6 of them complained to me that the film was too boring to read, while the other four told me that I felt empathy and empathy. The four individuals are Li, founder and CEO of Len Lei, and vice president of the company, as well as the aforementioned Lee and another "four-time-rich upstart"-Sing CEO Dai.　　The remaining six are still working for others (this sentence does not have any derogatory color), and Li Thought in Heaven Son "beaten" in the case always adhere to the dream of the entrepreneurial road running. The first sad truth about starting a business is: don't expect financial institutions or angelsInvestors come over to timely, believe me, they will always do the icing on the cake. Any venture capital institution that is not profit-making is either a fool or a liar. If one day they really stand in front of you, it must be your illusion, or their value standards and other institutions are too different, but he must have been in your business to get the return on investment.　　In this world, in addition to your family, will never be different from the general Kwan-Yin sister investors. Another sad reality you have to accept is that it is an irrefutable evolutionary process to start a business, from grandchildren to grandfathers. To be a real master, you have to be a grandson. In this social business system, your social history, experience, and level of doing things determine where you are, "natural selection" and Evolution tell us: Only time can make you grow. Any entrepreneur who does not want to be a grandson or grandson is not a good entrepreneur. Personality must bow to the rules, especially business rules, in a limited rule system as far as possible to show the personality is Nyaya. But at the same time, pretending to be a grandson doesn't make you a real grandson.　　The essence of the grandson is in accordance with the rules of the premise, neither overbearing, know how to respect each other, know how to treat the truth, know how to converge sharpness. I have also had a solid lesson in this matter. When I was 18 years old, I started a PR company, mainly for Office software and system integration industry customers. At that time, I was young impulse, I feel professional ability, many times in the communication with the party outraged, even pointing to the other people's vice president said it pretend to know. As a direct result, we lost one of the top three customers in the Office System integration field. In my work in Beijing Municipal Science and Technology Committee under the Software Industry Promotion center, but also by their own efforts, leaders like, heaven son to despise the executive organ of this one, but also the promotion of my jurisdiction within the budget cut off the half. Later in the operation of the time of the United States trillion, we just need to pass the science and Technology Commission's software Industry Promotion Center to approve the project, because there was no "modest, rashness," the project almost halfway aborted. In the domestic, the human is the biggest latent rule, actually appears the rule sound the developed country, also exists the latent rule. Therefore, when you do not have the absolute resources, you have to "confess" on certain issues.　　Sometimes, "counselling" is a strategy, but also the art of art. "News broadcast" is the entrepreneurial canon and love, like, have the same ability to low cost to bring high returns, this ability is called "cheat." This "flicker" and the "cheat" in Zhao Benshan's sketch are not the same meaning. I said "cheat" before there is a strong personal ability to do the base, after a solid integrity for protection.　　In other words, the girl who is tricked by glamour is not to be dumped, but to be good to her, and the White Wolf, with her courage and ability, is capable of keeping it running and going in a better direction. People who will cheat should have good eloquence, keen psychological insight and strong ability of resource integration.In most business-related flicker, the ability to integrate resources is more important than the first two. If I have the advantage of resource integration, it is actually two points: first, after I left school in the IT industry, up to now more than 10 years, compared with their peers network accumulation is an advantage, and the second is my experience in the Beijing Municipal Committee.　　Without this experience, I would not have realized Shijingshan District Digital entertainment industry base is an opportunity, also not so smooth access to the aerospace era of the support of the yuan, there will be no time trillion later as a major science and technology project. The ability to integrate resources is also derived from your family background and other innate advantages. For example, I grew up in the courtyard. Although we did not have five bars of the corps long, I was at most as a bar, but still cultivate the sensitivity of the national policy from an early age, and pay more attention to the "news broadcast" and other media access policy information habits. To grasp the policy trend is a necessary way to exercise resources integration ability, in addition, to see more, listen more, talk more, contact the outside world and a variety of different people.　　Of course, the most important thing is that you own that piece of resources is strong, otherwise, the outside world wrapped in other resources is also in vain. "News broadcast" It is best to see every day, because it contains policy information all the times affect our entrepreneurial road. Especially before and after the annual sessions of the news is to pay close attention. It will clear the fog, point out opportunities, or provide risk alarms. In addition to the news broadcast, try to take the time to see CCTV news channels and financial channels, then your city's daily newspaper. The Beijing Daily and the Beijing Evening News are the two newspapers I must read every day. They will tell me about the opportunities and taboos that the country's policies have put into place in the city.　　If you want to succeed in China, these will not save the effort. Resources integration capacity is also my body, in addition to "Kan" outside, the only one can get a little-I can complete the integration of different types of resources, business, do products, this is the place I can independently. But in fact, my constellation-Gemini and my personality-make me less suited to entrepreneurship and more of a senior wage earner. In fact, the relationship between creativity and entrepreneurship itself is small, the success of entrepreneurship is more related to the resources you have, location and positioning of your own, of course, luck is also important. But then again, compared to entrepreneurship, the process of working without pain. The pain of working is nothing more than the worry of growing up, like complaining about your boss, but when you're a real boss, you'll find that if you are him or her, you will do the same. In the final analysis, out of the mix, in what role play, who is not the absolute protagonist. (This article by the Forest Fish interview finishing)