Maotai announced new marketing measures, and electrical business to achieve full depth of cooperation

Yesterday, Maotai announced its new marketing measures: and the electrical business Jiuxian Network to achieve comprehensive depth of cooperation, including Chinese sauce, ren wine, flying, vintage wine, including its full range of products will be on sale online.

Yesterday, Maotai Group Honorary chairman Keliang said, will soon be online shopping and traditional terminal shopping in the same time, Maotai in the traditional channel construction at the same time doing E-commerce platform exploration, I am optimistic about its future development. In fact, since 2010, Maotai has tried to open a sales website, August 2012, Maotai set up "Renhuai Wine Maotai E-commerce Co., Ltd.", is responsible for Maotai and series of wine online sales business.

Yesterday, China Liquor Circulation Association vice President and Secretary-General Liu Analysis, since last year, liquor industry growth slowed down, the industry is undergoing an important adjustment period. In this process, the traditional liquor industry and distributors are making breakthroughs, "net" can and end consumers directly contact.

According to China's E-commerce Research Center data show that 2011 wine online shopping market transaction size of less than 2 billion yuan, last year, the size of the transaction significantly increased, is expected to be 6 billion yuan by 2013.