Maotai finally put down their figure and strive for transformation, positioning has changed

According to the report of the Hong Kong Wen Wei Po, Maotai is launching a series of activities of the pursuit of enterprise transformation, including the original sold 799 Yuan and 638 yuan of Chinese wine and benevolence wine, relocated after the sale of 399 yuan and 299 yuan, as well as into the electric platform, opened the "dozen 118114 buy real maotai" business; There are 3000 tons of volume to recruit new distributors and so on.

Guizhou Maotai Liquor Factory Co., Ltd. (group) Chairman Zhengenguo once said in an interview, although, the industry situation is not optimistic, but Maotai group still determined 3 points: 1th, to 2017 years or so ready to make Maotai dozen billion Yuan Group; 2nd, adhere to "a look at three to build"; 3rd, adhere to the "eight marketing" , the 2013 sales target was set at $43.6 billion.

In fact, the positioning of Maotai has already changed. Maotai Group will be ordinary Maotai positioning as a household consumption, business consumption, personal consumption, public consumption, and the old Maotai liquor positioning for senior consumption.

Zhengenguo said that Maotai will be in the respect of market law on the basis of in-depth development of "eight marketing" transformation. The data showed that from January to May this year, 53-degree Maotai sales increased by more than 100 tons over the same period last year, Maotai sales rose 8% compared with the same period last year.

"Maotai ' Shun price control", the series of wine ' small profits but quick turnover ' is the adjustment of Maotai liquor ideas. Some time ago the price of individual places fell to less than 900 yuan, but at present the rise of Maotai to about 1100 yuan, Yuan believes that this reflects the rational return of the price law: "We have a series of wine profits in the past can reach about 18%, now only to reach 5%."

Maotai originally introduced a series of wine, Maotai Prince Wine and Maotai welcome wine priced Lower, "the starting point is to cultivate the sauce fragrant consumer groups." But the market continues to expand, more and more manufacturers began to enter the Maotai-flavor liquor market, Maotai no longer a single big. Although a lot of Maotai wine is a small winery, but Lang and Jane wine is Maotai can not be ignored by competitors, especially Wang Junlin take over Lang, Lang Wine appeared super expected rapid growth.

Insiders estimate that Lang wine in the town of Maotai a few years ago to buy a large number of base liquor blending, greatly improved the original sour taste, to be able to contend with maotai wine sauce.