Map？ Business？

See such an article, listed about E-commerce (business) a dozen slogan ... Well...... It's a warning phrase. However, since it is a police language, there is room for play. For example, for the first sentence:


Light Electronics, heavy business. The Web side is the performance, the supply chain is the core.





You can not say that is not right, but I am http://www.aliyun.com/zixun/aggregation/9894.html "> Internet people, for this" light "and" heavy ", always some want to argue a few words.





met many people, including some very senior network practitioners, have "e-commerce" focus on the "business" point of view. It is not surprising that people from traditional industries hold such a view, but the Internet people still hold such a view, do not know what kind of mentality. There is nothing wrong with the internet adding a way to achieve business. However, if only added a way, it would be, hehe, a little underestimate the Internet.





I have a point that has not been fully elaborated: the Internet has increased the marketing costs of the organization, but reduced the organization's operating costs. Roughly refers to the network of media and business two aspects. The internet has increased the number of media astronomical and accelerated the distraction of mass attention, so you want to do something today to attract attention, in general, the cost of marketing is increasing. But the other aspect is that the web also allows consumers to "expose", and if you use it well, it can actually reduce your back-end operating costs.





such as this so-called "web side is performance, supply chain is the core." Yes, the supply chain is really important, but the web side does well and can transform the supply chain.





in a company I worked as a consultant, I always frown on their huge inventory. But the company's headquarters is strictly prohibited to use the Internet to sell their products (traditional enterprises in this respect is indeed misgivings, and can not fully say they do not have the vision), so have to fully prepare to deal with contingencies. Some products in the inventory time to use the "year" this unit to calculate, it is extremely regrettable in the huge cash flow costs. A good e-business can effectively influence the supply chain behind it, and Dell is a testament-even today it is not as brilliant as it was at its peak.





E-commerce can also change a way to promote, that is CPS. Of course, I admit that the pure CPS advertising model is unfair to the media: the display is free. To be fair, I would prefer to have some kind of initial cost, such as a thousands of banner location fee, and then a CPS price. CPS as the core of this advertising, from the root to change the organization's product marketing methods, with a "web side is performance" is not justified.





if a real-life store says: The supply chain is the core, the commodity is only a form of expression, I am afraid there is no Wal-Mart shelves products display research. An e-commerce is a virtual store, can sell goods, consumers and organizations, the only contact surface is this page performance. A good salesman can let the consumer in the beginning of the budget several times magnification, a good product page should also be able to do.





If you also admit that the Internet is one of the greatest inventions of all time, using the Internet to do business, you shouldn't just add a way. The internet has changed civilization so profoundly and enormously, not to mention business. Traditional enterprises to enter the online, only to set up a power department, I am afraid is too simple, because this is not a tactic, but a strategy.





humans have invented all kinds of tools, but in fact, every tool in turn affects all aspects of human beings. We have to think of tools as tools only, and that is to oppose ourselves.





Electronic commerce, not electronic + commerce, but electronic business, and eventually will become: business.





because no one ever said telephone business, business itself, on 99% including telephone.





This paper originates from it talks& #8211; Wei blog http://weiwuhui.com, original address: http://weiwuhui.com/2797.html