Map data Huangmeng: Large data commercialization need to hit pain point

Technical origins of the Huangmeng has been carrying a restless heart, as a typical, the growth of the road in many decisions are parents, to the social Huangmeng hope that the future road can have more their own choice. After 2 years of studying in the UK, Huangmeng chose to return to his own path. After returning to the Huangmeng has done management consulting, investment, there have been some entrepreneurial experience, these experiences with large data industry has a great relationship. He said the big data industry was chosen because the industry could change the world. Because of a chance to help a friend, Huangmeng was one of the founders of the star map by pulling in another two founder Hu and Khong Tao. After adding star map data, Huangmeng and two other founders hope to replace the traditional industries and the human brain with large data, which is the ultimate goal of star chart data. Early start very bitter forced in Huangmeng view, star chart data is only a part of the Internet entrepreneurial Army, so in the entrepreneurial process and other entrepreneurs will encounter a lot of difficulties and barriers. At the beginning of the star chart data collection, mining, analysis, data visualization and the tool of such a complete service chain, is a little bit by three founders. The challenges and difficulties in this midst are conceivable. In the early stage of team building and supporting facilities construction, the map data needs a full range of talent and resources to match, even the location of the data center, network hardware, power resources have become a very difficult problem. When not easy to choose a suitable place to build the room, but the independent power access will be problematic, network access is also not ideal, so in order to solve these difficulties, three founders through the circle outside the circle of friends to help, summoned a lot of talent, only to solve the initial business operation problems. However, the understanding of the Daas model and the understanding of the big data in the market remain blank. So three founders launched a "supernova program" for market education, by sharing the meeting in various places, inviting enterprises and industry associations, to explain the big data, so that all people understand the industry, and then provide some free product services to enable enterprises to experience, to attract potential customers to their main platform. In addition to providing services free of charge, star chart data rely on their own strong analytical ability, based on their own data made a free report on the Internet for enterprises to download. Map data rely on online and offline combination of the way to promote, with the least amount of resources to obtain satisfactory results. Three products to help consumer enterprises to solve the pain point map data of the three products are mainly in the form of instrumental scene service consumer enterprises. Unlike IT companies in other solutions, star Chart data does not provide a packaging model, and they are a situational tool to solve the enterprise's single point of problem. D-matrix (data matrix) mainly for the market and sales staff, so that they can understand their own and their opponents sales and development; Skyscope (day Mirror) is a channel and distributor of a monitoring system, so that brand manufacturers to strengthen the management of the channel; Atompower (atomic force) is to analyze a single productIn the sales process of the situation, the efficient analysis of the relevant products in the market acceptance, sales quality behind the reasons. In Huangmeng's view, the consumer field of enterprises mainly divided into manufacturing and sales categories. Star Chart Data current service customers are mainly service-type manufacturing brand enterprises. This is because these companies are encountering more and more difficulties with the consumption changes brought about by the Internet. Internet online consumption, represented by young people, is the most concerned sales channel for all businesses and brands at present. But the online consumption channel is compressed to a very flat situation, the manufacturing brand enterprise to all channel retailer's control strength becomes a pain point which cannot be neglected. and star map data of the Skyscope (days mirror) This product can be in the sales process scanning the entire network of all the dealers are compliant, if once a shop problems, Skyscope will be in real time to brand manufacturers to send an early warning, exactly which channel dealers, which shop which product problems, and can quickly analyze which products are prone to irregularities, whether through mobile phones or PCs. Through the monitoring of the whole network retail terminal, Skysope realizes the movement of the scene, so that the brand manufacturers can reduce the influence of the terminal retailer's violation problem to their own brand in the most efficient way. "Double 11" full network sales data live behind the technical cornerstone of the 2014-year "double 11" in Huangmeng seems to be the star chart data is a very proud milestone. This day, star chart data all the staff fought 72 hours in a row. The whole network of E-commerce sales data to achieve real-time data live. Although many consultancy companies sometimes publish data reports, their data are based on inferences and small sample surveys, which are not only real time poor, but also very low accuracy. Ali's data live is limited to Ali's real-time transactions, and star chart data live on the whole network volume, which on the background system load and personnel requirements is quite challenging. Star chart data can be real-time and accurate distribution of the entire network of sales data completely rely on the inebula® (Data Nebula) and warpengine® (Warp engine) These two sets of large background data system. Inebula® is a set of real-time monitoring and data acquisition system for the Internet mass information, while warpengine® mainly completes the data cleaning mining, verifying and standardizing, modeling calculation and semantic analysis. In the "Double 11" Day star map data every 2-3 hours, the amount of data processed is very large, and the background of the inebula® (Data Nebula) and warpengine® (Warp engine) very good balance between real-time and accuracy rate. Look for a VC. In the August 2014, star chart data spanned the angel financing and completed the million dollar a round of financing directly. "We don't have to find the most famous, but we must find the most suitable." "In the selection of VCs, Huangmeng and other 3 founders have their own steelyard in mind. What kind of investor is the most suitable? Huangmeng concludes that the right VCs need to be testedThe pace of the two sides is consistent, only to find a real understanding of our venture, cooperation will be more harmonious. Huangmeng, in a on the financing, star chart data encountered a very congenial VC, but finally because some provisions have been divided, but Huangmeng that as a pioneering team can not blindly compromise, especially for star chart data such an early enterprise, should leave their own greater freedom of space. In the Huangmeng, the star chart data has missed this VC. But in the end, the VC turned the bow and dropped in. A round of funds to finance the hand, star map data to do the corresponding personnel and hardware expansion, at the same time in the office environment also made a certain investment. "We started out as a garage startup, and the office was hard and shabby. Huangmeng smiled. After the end of a round of financing, many organizations asked Huangmeng when to plan for the next round of financing. But Huangmeng's ideas are different from many startups. He believes that, after a round of financing, map data need to have a precipitation process, this process is not only reflected in the expansion of the team and business, but also need to focus on technology, products, systems and so on. So in preparation for the next round of financing, Huangmeng slowed down the pace, the goal is to be able to calm the cultivation of internal strength. Dream Support after a year of entrepreneurship, from the beginning of idealization to be suppressed by reality, Huangmeng learned to put his foot on the ground, step walk, although the process will encounter with the Giants game and talent shortage, but Huangmeng learned how to balance when setbacks and difficulties to temporary their own state and mood. During the interview, Huangmeng with the reporter joked: "In the workplace circulated a word, women when men, men when cattle use, in my opinion, entrepreneurial people are not even cattle, because the animal can sleep at least!" Huangmeng that entrepreneurship is a one-way road, the pressure is always there, not everyone is suitable for entrepreneurship. But for the three founders, the map data is like their children, even if the process is very hard, will do it without regrets. "I wake up every morning and ask myself if my dream is still there and whether there is any change in my goals." "It is such a virtuous circle that allows Huangmeng to calm when they encounter problems later." "Hope 3 years later, star chart data can become the first large data company listed in the country, I want to go to the market to ring Bell!" said Huangmeng.