March 1 The latest Keyword ranking Experiment analysis

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I. Effective keywords

1, the conversion rate of the word

If it is to buy products, the word to do search engines, in the first page of Baidu or a few, the word allows users to enter the site, generate traffic, resulting in a conversion rate.

2, we do the key words is to calculate the cost (the cost of investment is far below our cost of return, such a keyword, can be called a valid keyword)

When a website can excavate 10-20 valid keywords, put these words up, after a short time of 2-4 weeks, do up, (short term long tail keyword effect) will form a conversion rate.

Second, long tail keyword features

Characteristics of Long Tail keywords:

1. It is often 2-3 words, or even phrases, that are generally relatively long.

2. The flow is small, the number is very large, and even most words have not been excavated.

3.60%-90% of the total website traffic rate.

4. Long tail keyword less competitive, easy to do SEO rankings.

5. The page that gets traffic is usually the article page, column page, Tag page.

6, the competition is very low (when we dug out these effective keywords, found that competition is very low, it is easy to do up.) Through a certain conversion rate will be able to generate orders, can become a real business order.

Third, give examples to illustrate

Google Statistics tools

Baidu and Google separate search for "Google statistics tool"

See Baidu related Search

belongs to the General keyword, this key has certain representative power. Do go up time, just is 4 weeks time, post time: January 26, 2011 Baidu Ranking Time: 2011-2-13

Iv. analysis of the reasons included

1, the content must be rich (should specifically describe the long tail of each aspect of the keyword)

Give an example of XXX brand's mobile phone

XXX brand cell phone in detail XXX brand mobile phone price XXX brand phone birth time XXX brand mobile phone general use of the Guide XXX brand cell phone detailed maintenance (the more content, the more detailed content, the more conducive to ranking)

Baidu Search to do all the content of the keyword, the content collected, a high degree of organic combination and adjustment, the formation of a highly pseudo original is the combination.

2, pictures do not too much (will reduce the speed of the site to open, will reduce the speed of the page open, page opening speed on the keyword ranking has a great effect) product map the best the less the better, the picture to compress.

3, in the product picture description inside, should be rich and concise. Picture description of the product (each aspect is written in detail) pictures must have a very specific description of the product picture.

4, the issuance of effective long tail keywords, must be in the home page has links (in the directory there are links, no links in the home page, storage time, permanent preservation is better.) Search engine on the page update is about one months (cycle is four weeks) The second search engine came in, found that there is no updated content, so that the weight of the home page will be reduced, which will affect the ranking of long tail keywords. Do 20 effective keywords, must be in the home ancient dead, can not update, can only update content.

5, for existing long tail keyword existing page, to it constantly updated content, effective long tail keyword path can not change, but can give effective long tail keyword regularly updated. (Increase content at irregular intervals, increase validity content)

Reasonable internal link layout

For all of their effective keywords, center of gravity keyword to join the inner chain and external links (external links, can be resource stations, blogs, plus links)

1, Google will be related to the two-level domain name and the main domain name of the two-class domain name as an internal chain (it will be considered a website, or a two-level directory of the domain name, equivalent to two level directory, only provide a two-level domain name) sitelink

2, if it is Baidu, it will be considered an external link

Outbound links to give more weight than the weight of the link in the station

Summary, we want to do Baidu rankings, you can use the two domain name as a resource station, to reduce our costs, thereby enhancing our main webmaster tail keyword outside the chain.

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