March group Buy "measurements data" to create a record high

Absrtact: After a series of mergers, financing tide, group buying in the noisy ushered in the first quarter of this year's performance quiz. Recently, group purchase Navigation website Group 800 released the "March 2014 China Group buying market Statistics Report", data show, March group purchase measurements Data Qi Chong

After a series of mergers, financing tide, group buying in the noisy ushered in the first quarter of this year's performance quiz. Recently, group purchase Navigation website Group 800 released the "March 2014 China Group Purchase Market Statistics Report", the data show that the March group buy "measurements data" to create a record high, of which the total number of national group purchase market turnover reached 4.83 billion yuan, the chain growth of 18.1%, year-on-year growth of 106.4%, This data is 470 million yuan higher than the all-time high last December.

March, the number of buyers also reached 73.65 million, the chain Rose 12.5%, an increase of 77.6%, compared with the December 2013 the highest record of 2.426 million people; No. 36000 more than the history of January 2014.

and March group purchase of various data is high, the corresponding is the price of group buying is rising, through the category group buy product price tracking continuously, reflecting the overall price rise and fall of the group Buy Life index in March this year to 170, compared to two years ago up 44.1%.

From the second half of last year, the group buying industry has entered a large-scale integration period, which was last year by the Baidu acquisition and launch of the brand new Baidu glutinous Rice March volume growth in the top 5 of the top group purchase station, reached 34.9%. Industry analysis, with the group purchase station and the Internet giant docking completed, the entire industry entered a new round of accelerated development stage. and from the overall price of group buying continues to rise, at this stage group buying site to improve the overall gross margin, on the other hand the entire industry has also extended, and the coupon industry gradually combined.

The first quarter turnover amounted to 13.2 billion yuan group purchase entered the high growth period

According to the regiment 800 consecutive statistics, group buying 2014 first quarter of the data is also set a new historical record, the total turnover reached 13.2 billion yuan, the chain net increase of 1.52 billion yuan, the growth of 13%. A net increase of 6.53 billion yuan, nearly 1 time times the growth, reached 97.9% The number of participants in the first quarter was 210 million, equivalent to an average of 70 million people per month to buy, has been far from the number of customers to increase the bottleneck of the cap off the sale of the list is also continued to grow, the entire first quarter to No. 2.335 million, the Year-on-year net increase of 1.304 millionth period, increased by more than 1 time times, up to 126.5 %。

Generally speaking, the first quarter is generally the season of group buy website marketing, four quarter is the peak season, the highest sales for one year. From the first quarter of this year's performance, the turnover, purchase times, sales of the list of data are more than the 4th quarter of last year. In this regard, industry experts analysis, after last year to the current group purchase site and the integration of Giants, group buying site in addition to obtain financial support, the most important is also obtained from the mobile side of the support of the portal, these for the growth of group buying site has played a key role. It is understood that from the beginning of the last six months to now, glutinous rice, reviews have been a new round of mergers and acquisitions or financing, and recently the United States Regiment has been finalized a new round of financing.

Group Buy Living index of up to 170 and the coupon market is the same

"Previous group purchase although relatively small, but the price is really cheap, now basically every store has a buy, but the overall feeling that the price does not seem to give the force." "Regiment 800 with July 2011 as the benchmark, through the monthly continuous tracking of food and beverage, film Entertainment, hotel tourism, body care, such as the 26 best-selling group buy category, and then the average price of each category, sales volume and other indicators weighted calculation to reflect the local service class ups and downs of the Life Index. According to the latest data, the March national group Buying Life Index of 170, rose 20.9% Year-on-year, the year before last Rose 44.1%.

This means that users now purchase 100 yuan to buy products, only need to spend 82.7 yuan last year, only to spend 69.4 yuan, only two years time, buy purchasing power shrink more than 30%. Industry experts analysis, group buying Life Index can be reflected from a side of the whole group purchase industry development, group buy price rise, on the one hand, with the top 5 of the first group to take advantage of the site, group buying site began to increase the purchase price to maintain the gross margin, on the other hand, the price of Also to some extent, the whole line under the preferential service industry, the original discount range under 30 percent of the purchase has gradually been with the discount range of around 30 percent-70 percent coupon industry.

Catering group purchase to increase the rapid physical category group to other platforms

According to the Regiment 800 breakdown data shows, March catering group purchase total turnover reached 2.9 billion yuan, Occupy March total turnover of 60.3%. And the corresponding is, the real category group buying accounted for continued to reduce the overall turnover in March only 130 million yuan, accounting for the overall sales of 2.7%. and integrated throughout the first quarter, the Restaurant group purchase turnover of up to 7.47 billion yuan, the chain growth of 34.1%, and the commodity group is only 400 million yuan, down 15% year-on-year. Even the same ultra low discount goods, placed on the regiment 800, the user clicks and purchase rate is lower than the focus on physical goods discount website Discount 800.

Industry experts analysis, group buying after 4 years of development, "buy" this word has gradually become a synonym for the offline services group buying. Food and beverage groups because of the people's lives, and its own catering businesses are more willing to buy this form of marketing, so that restaurant group can maintain rapid development. On the contrary, although two years ago, the group purchase site has also tried to do the kind of group buying, but from the final effect did not meet expectations, the root cause is that the site itself to serve the local life of the location and the physical type of product gene is not too consistent. At the same time, we can see that in many of the consumer website, group buying has become standard, and for those who want to do the kind of concessions to the site, began to turn to a more professional platform to do, such as beauty say, Mushroom Street, folding 800 and so on.

Group Buy station and the giant integration effect significantly Baidu sticky rice growth maximum

In recent months, the internet giants have started to merge with buying sites through acquisitions and infusions. Earlier this year, Baidu announced the formal wholly-owned acquisition of Glutinous rice, and the introduction of new brand Baidu Glutinous Rice, Tencent also announced a stake in the public comments, and open micro-letter, mobile phone QQ and other interfaces. According to the regiment 800 of the latest data show, Baidu glutinous rice and the public comments with Baidu and Tencent integration effect significantly, this March, the Baidu glutinous rice and the public comments on the group purchase turnover of 530 million yuan and 1.1 billion yuan, including the top 5 of the top group in the ranking of the first in the chain to increase the number

Mission 800 data analyst Kangkang said the internet giant's support for group-buying sites is not just about money, it's about the full support of group buying sites from traffic portals, especially mobile terminals, group purchase merchants and payment closures, which will greatly promote the development of the entire local life service industry. Baidu Sticky Rice This can get such a big growth, on the one hand, Baidu to its implementation of the "unlimited support", through the PC Baidu search, navigation and mobile end Baidu map, Baidu client to Baidu Sticky rice drainage, on the other hand is the Baidu glutinous rice in March to carry out several large-scale promotional activities, For the overall sales have greatly improved. Baidu sticky rice growth can be said for the public to provide a good example, with the public comments and micro-letter, mobile phone QQ, such as mobile entrance further running-in, the future of the public comments will have a lot of room for growth. But it will also depend on the pace of integration and the sustainability of the Internet giant's emphasis on the status of local life.