March food industry data to ponder the new trend, beans and fruit food per capita PV far exceed other websites

From the recent March food industry data released by Eric, there are some interesting new trends. The "per capita PV" of the fruit gourmet is far more than all gourmet sites, up to 10.

The higher per capita PV means that the higher the user's viscosity, the average user will log more than 10 times per month, according to data analysts.

The new trend of data in the March, with the fruit of the 2015 beginning of the full online community "Circle", has a great relationship.

In addition to the original recipe-sharing, the new version of the bean-fruit Gourmet app has increased community "circle" and high quality electrical quotient "excellent food sinks". This is the bean and fruit food a big structural adjustment, recipes, circles and electric quotient form pillars mode, complement each other, promote each other.

Circle formed a number of characteristics of the community, the current hottest circle is "no food does not survive", "one into the baking deep like the sea", "a new life after the baby", "thin into a lightning", its posts are as high as hundreds of thousands of.

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After the on-line circle, the user stickiness obviously enhances, the interaction is frequent. The most fire posts are three types, food talent in the circle and user interaction, to answer questions about food; Large food activities are also popular, the fruit of a baking contest built nearly 8,000, and the most fire is a number of building interactive activities, Circle has hit record, building nearly 20,000.

Bean food also released on March 15, "Circle million" manifesto, just 3 months, circle post interaction has more than 1 million, "building a broken million, the equivalent of 226 beads mu Lama."

At present, the bean-fruit food circle starts from the entertainment interaction, to the depth style development, simultaneously also has driven the new user the join. Distinctive community, will become a strong user "glue."

In the Internet, there are also deep and high viscosity of the community, such as watercress, know, nutshell, but there seems to be no bean fruit gourmet smart: High viscosity users to brand a strong sense of identity, direct drainage to the beans and fruit food dealers "excellent food sinks", its sales are increasing.