Markcerny says game industry needs to get rid of high-cost operating model

Earlier, in the 2011-year dice (design, innovate, communicate, entertain) summit held in Las Vegas, traditional game veteran Mark Cerny said in his speech that the era of high input and big-production gaming was over. Cerny said, "Frankly, the investment cost of up to 50 million dollars of the game project is not necessarily reliable, on the contrary, if it is a 20 million-dollar game project, I am confident that I can through cross-platform, international operations and other means to recover costs, but the problem is that Do we really need to spend 20 million dollars to develop a game? "It is understood that Cerny in this industry has a considerable seniority, has engaged in more than 30 years of game development work, Zenging series producer."　　Cerny Games, who runs an industry consultancy, believes that a fixed high investment stream will cause the industry to make ends meet. His point is, "we haven't been so clear about the division of Labor in 1994, but now, in 2011 years, we have not only creative director, Game director, role director, stunt coordinator, audio editor, lighting designer, and even recently emerging action designers." "Video games are more authentic now than they were in the past, more like the production style of blockbuster movies, such as Call of deriving, a big production game that is a typical representation."　　Blizzard's Call of Duty 7, called the Duty:black Ops, sucked in $650 million in the first five days of the release, with a total revenue of 1 billion dollars after the release of 6 weeks, the most successful game in history. Still, Cerny points out that such a successful case will not drive developers to drop more money on the game, and developers will now be targeting Xbox 360, PlayStation 3 and the Wii, a generation of game-development programs. Because most developers are already familiar with these platforms, so they had better try to save money in order to avoid a serious imbalance in the balance of payments, "which means we have to spend some time studying our strategy, finding worthwhile projects, and getting rid of the bad cycle of spending more than $5 million on the next game." "(Digging the shell net)