Market adjustment pressure Big Shanghai developers look to cover

Tanaka, Zhousheng these days, regulation of a, most people pay attention to the resulting market vibration, price, discount, selling, etc. was pulled out, was magnified.　　But so far, the price increase is still the main characteristics of the market. Just as the message level "market inflection point" overwhelming, a Shanghai city Center District intermediary store leader told our correspondent, media reports of the so-called landlord selling, price reduction is not the mainstream of the current market.　　A friend of the reporter also told reporters that the two days he through the intermediary interested in two sets of listings, but the landlord simply "ignore."　　This kind of news face and actual situation contrast state, déjà vu. What is more, in a very small number of real estate, behind the micro-discount, more real estate in Shanghai to choose to insist on the original price or postponed opening.　　Public information shows that there are at least 15 developments in Shanghai that are clearly delaying the initial opening hours. For this regulation, the industry and outside people generally recognized as "the strongest in history."　　But many professionals still have reservations about the "degree of implementation" of the policy. Amplified policy responses to regulatory policies, the parties have been sensitive to capture market changes.　　This time, as long as the market is affected by the policy of any further subtle changes will be found to be spread. "Most of the investment demand in the market will be quickly constrained and forced to suspend the current market or choose to wait and see."　　"Like most of the other market research institutions, the United States properties also issued a report in the first time," said. The United States linked to the property that last week (April 12 April 18), Shanghai commercial housing transaction trend appears inverted W-shaped, this week with the central government issued a tough mortgage deal.　　Last week's trading trend of two downward inflection point on 14th, 17th, it is the state Council two times announced the new deal on the time, it is clear that the market on the monetary policy response has been consistent with the rapid nature. "The control policy first shows the power, the replacement buyer wait and see sentiment reveals."　　"21st century Real estate Shanghai regional Data Monitoring Center statistics show that April 1-14th, second-hand housing transactions in Shanghai again volume, a number of local plate than the same period last month, more than twice times growth, but April 15 onwards, the local plate in the first-day turnover of the numbers began to decline."　　Nanjing a real estate site statistics also show that the city second-hand housing quotes have been callback, before the new Deal April 9-12th, the urban second-hand house price of 11993 yuan per square meter, and the new deal after the April 16-18th, the listing average to 11051 yuan, down 942 yuan.　　At the same time, after the new deal, individual real estate sales of sporadic discounts are widely disseminated. Shanghai Real Estate Oasis Cannes Pro-Water bay in the March this year's housing fair has 95 percent discount, only one months, the discount margin further increase; Shanghai jiading Real Estate City Two listings April 17, the average price of 16000 yuan/square meters,　　Purchase within 3 days to pay down payment can enjoy 98 percent discount, but also enjoy a 200 yuan per square discount. Minhang Seven Treasure plate, price inflection point and loanConditions tightened, prompting replacement buyers to wait and see, and triggered a total price of 1.3 million to 1.8 million between the 2 room and 3 housing turnover decline.　　In Songjiang Si Jing Plate, the return of the buyer also to replace the majority, medium-priced listings also appeared to fall.　　However, in addition to the repeated spread of the so-called "inflection point" signs, the market has not seen a broader, more general adjustment. Lucky Psychology "We originally planned to open early this year, and later changed to the end of April Open, did not think suddenly out so many policies, now the popularity certainly not, then push it back, anyway, not urgent."　　The marketing director of a Shanghai project confided to reporters.　　And a very few have discounted the price of the property compared to cover the situation of the real estate is the main market. "A number of projects have continued since the start of last year, with repeated delays in opening hours," he said.　　"China Room letter analyst Scherkingshon pointed out that, although unprecedented regulation, but the price of shipping is not the current majority of developers mentality and strategy." According to the public Information incomplete statistics, at present in Shanghai at least 15 real estate repeatedly postponed opening.　　Among them, the real estate in the Pudong Huinan of the Bruce Town and Hongkou Wuchang Road real Estate Hao Jing Yuan, as early as last November announced the opening, but has not yet opened. Senior marketing people told reporters, cover plate and increase the opening price is closely linked, covering the most of the real estate is to cover a section to improve a quote.　　According to the disclosure, the North Bund, Shanghai, the first issue of the House last November sold out, the price of 50000 yuan/square meters, new listings developers postponed listing, the latest quotation is 60000 yuan/square meters.　　Scherkingshon said, dare to cover the bidding behind, is the developer of the regulatory policy of "immunization", the experience of repeated regulation so many developers believe that a brief wait-and-see adjustment, the market will eventually go into the rising channel or even retaliatory rebound.　　Shanghai Woo Granville housing market through the system data shows that last week (April 12 April 18) Shanghai New House (refers to excluding the relocation of residential housing) deal area rose 33%, the average price again high, reached 23572 yuan/square meters of highs.　　Developers continue to adhere to the strategy, to a large extent, delaying the effective process of regulating the new deal. 21st Century Real Estate Shanghai Rui Feng general manager Ye Hobiao pointed out that in the long run, the stability of house prices depends on whether the new supply can be increased, the main measures currently focused on curbing demand, if the level of supply does not increase, in the credit liberalization, the release of demand, house prices are likely to continue to rise.　　In highlighting the status of affordable housing at the same time, to increase the supply of commercial residential land, speed up the development of new houses, the pace of listing is to achieve the stability of housing prices. Implementation！ Implementation！　　Implementation！　　Despite the luck of the market participants are still numerous, but even the developers to cover the plate, but also understand that "the regulation of the policy, if it can be implemented for a long time, lethality is huge", they bet that the implementation will end up as the past as a discount. "Experience in the West has shown that the best tool for managing house prices is to raise interest rates." "Shanghai Municipal People's governmentWang Hongwei, vice president of Shanghai University of Finance and Economics, told reporters at the "Huaguang Real estate 20 celebration" that the level of interest rates has raised prices to be able to press down and that the biggest price-related link in Chinese real estate is loans.　　For now, the rest is on the run. The reporter from Shanghai well-known mortgage intermediary organization Kai Sheng exercised (Shanghai) Investment Management Co., Ltd. learned that, since April 19, Shanghai's commercial banks have begun to implement two sets of new loans, the standard as "once had a mortgage record" of all families.　　According to the company's deputy general manager Zhao Wei revealed that at present, exercised has received almost all the bank's notice to confirm the implementation date of the two new deal is April 19. Kai Sheng exercised market statistics show that only April 19, the company has about 10% of the cases by the bank to withdraw a single, more than the time to apply for loans more than 50%, but in the new deal is included in the "second housing" within the scope of the home buyers. In addition, the company involved in the 20%-25% of the buyers to check out, request Check-out customers are basically only signed the intention of the contract, has not signed the purchase and sale of the contract buyers.　　Zhao Wei pointed out that May-June may be the price of housing transactions in the situation. Wang Hongwei Frankly, the implementation level, first of all, the target of the loan must be strictly managed, followed by the real increase in the value of investors value-added tax costs, and the current regulatory policy, even if the price of a short time adjusted down or will come up.