Market analysis and Development prospect of China hotel reservation

In recent years, with the improvement of national income and living standard, the tourism industry has become more and more prosperous. Shuiqingmuhua Research Center found that the major tourism website business direction over the past few years has been a great change, the current main push business is the domestic hotel reservation. Why is it that all the major travel sites are going to rob the http://www.aliyun.com/zixun/aggregation/6352.html "Hotel > Book this market?" This article will first explain the hotel reservation business can develop the reason, and then take Huangshan Hotel Reservation as an example to specify

1. Commission Advantage

For booking hotel business, the hotel gives the booking center The Commission is basically around 10%, of course, according to different booking center for the hotel to provide the number of nights and the relationship between the two sides will be a certain float. But airline booking business, the airlines to give the general rebate is only 3%, the highest is not more than 10%, so booking a hotel natural than booking tickets on the Commission more advantages.

2. Small price range

Because of the bulk of the booking of air tickets discount, but the risk is large, so large tourism sites do small bulk, and some small and medium-sized tourism websites and aviation agencies are willing to take the bulk of the way to book tickets, in the price of the advantage. At present, the price of the hotel is more unified, the different travel websites get the discount prices are basically the same. Even in the case of the Canton Fair, the price gap between the booking centre and the reservation centre is still very small, given that the hotel offers a more than a few times more than usual.

3. Small booking risk

Although it has to be admitted that in the early years of tourism this part is also a very lucrative part, but because tourism is involved in a wide range, it will encounter a variety of situations. And the operation of the hotel is relatively simple, plus now the major travel sites have credit card guarantee, so relative travel, hotel booking risk is rather small.

4. The promotion of self-help travel

Now many families also have private cars, so at present everyone is advocating self-help travel. In addition, self-help travel, although the price is higher than with the group, but because there is no need to be bound by tours, so many young people would prefer to free line. While self-help travel generally requires hotel accommodation, there is also a growing need to book hotels.

5. The frequent exhibition

In fact, the major tourism websites are really targeted at the business guests, and these business customers are the basic purpose of attending some of the exhibition. Take the Canton Fair, the Canton Fair in April and October every year is the most tense Guangzhou room, some of the Samsung class hotel rooms are also more than 1000, and usually such hotels only need about 300. In addition, Shanghai also belongs to the year without off-season, because Shanghai has a large and small monthly meeting held. So these exhibitions also to book Hotel business brings a large number of tourists.

7. Huangshan Hotel Reservation Market Analysis

Huangshan is one of the most attractive cities in China, Huangshan scenic spot is also one of the top ten tourist attractions in China, the annual number of tourists to Huangshan to reach 10 million, we can be conservative point of calculation, if these people have one of the 10 of the tourist accommodation is through the online booking, then Huangshan annual bookings will reach 1 million, The tourist here includes the casual, the team and the business investigation class, we give the average, if each charge each visitor's commission is 50 yuan, here produces the value will be 50 million, this data is enough to let everybody echocardiography.

The above is the data analysis, then Huangshan Hotel Reservation Market, what is the actual situation? As far as I know Huangshan local tourism site has more than 140 (the field to do Huangshan tourism we do not discuss), which makes hotel reservation site at least 100, but the number of Huangshan hotel and room number is limited, This caused the whole Huangshan hotel market a bit confusing, some of the tourist sites booked the hotel but can not get the room, to a lot of tourists caused a negative impact, from last year's Huangshan Tourism Bureau Statistics report (now can not find, interested in Baidu) has seen in Huangshan Hotel booking success rate of the highest three are: Ctrip, Huangshan Tourism Group official website, Huangshan century style travel service hotel Reservation Center, which Ctrip is listed companies, Huangshan century style travel agency as an up-and-comer, in all aspects already far more than Huangshan several veteran travel agencies.