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we have been targeting the mobile marketing field since 05. A series of concepts, including interactive marketing, loyalty marketing and directional marketing, have been put forward to innovate many products and services around these three parts. While talking about mobile marketing, our focus is still on the field of education. Many concepts have not, so these products, services are facing the problem of market cultivation. We put a huge amount of manpower and money in this piece, but if we can use resources to do the market together with the industry, this is our biggest channel.
Precision Marketing is still at an early stage
our own resources are focused on the mobile internet. Accurate marketing of the relevant manufacturers, products, concepts are many, because it meets the current business needs. At the same time, the traditional internet advertising model has limitations, or indeed need to innovate. So many innovative products and services are emerging in the industry. I think there are a lot of really good, such as "Fei Tuo", "open up the horizon" and so on.
but relative to the Internet, I think the whole mobile value-added, that is, the mobile value-added services for enterprises is just the beginning. Business models, including the form of products, are still in an exploratory stage. At the same time, the cooperation with operators and the consumption characteristics of mobile phone users is really different from the traditional internet. So it needs a considerable stage to develop.
but in traditional web companies, now based on vertical search or industry search, I think a lot of relatively mature.
phones are most likely to achieve real precision
For precision Marketing, we take mobile marketing in terms of, or hope that the final enterprise can be its punctual, accurate, allow these characteristics to play out. Can put the most accurate marketing information, in a relatively accurate time to the authorized, willing to receive mobile phone users. Mobile phone users can also query these marketing information anytime and anywhere. Actually our products and services are based on such a vision. Now it is only a part of the realization, or a little meaning, but I believe the future must have such a goal can be achieved. Because mobile phone is used anytime, so, based on it to do precision marketing, I think is most likely to achieve real precision.
market cultivation is the most important problem
in my opinion, for example, mobile marketing, we are faced with the cultivation of the whole market. Ideas, product services and other new things are not originally, you can enrich marketing tools. But these products and services are facing the problem of market cultivation. As you say when many people do not understand or say that they have not heard, in fact, in this piece we put a huge amount of manpower, financial resources, including we also and the Internet Association, the industry together to make the market.
Some of the problems are internal regulatory capacity, some external objective impact, if we combine these, encounter problems how should we solve? How to solve the problem of different educational level?
the integration of basic service and mobile service is the advantage
compared to everyone, we are in this industry to do both the basic services of the Internet and the mobile field of new services. such as Enterprise domain name, corporate web site hosting, corporate mailboxes, such as domestic do a better million nets. At the same time do mobile internet services, such as based on SMS, WAP, MMS, and so on, two pieces are done, the new network interconnection is the only one, so the advantage is also in this block.
we have basic service experience, and in mobile network for more than two years. We are a lot of related products, technology integration. Because the enterprise whether you are the Internet or mobile Internet, he is concerned about how to better to his potential customers or target customers to do marketing. So you can offer him a package solution.
