Market network do not rush to the market

Text / sand Lei

New business development is still gaining momentum, leading the business brewing Yang Hao Chung, how to prove himself in the market?

Yang Hao Chung looks and ordinary IT men, keeping a low profile, although the office is large but not luxurious. In its tenth year as a founding company, Goethe Network started to accelerate on different business tracks such as hiring and real estate. It was a never-ending "enjoyment" process that started with the goal of going public.

Ten years ago, he was an engineer, returned home to start a business, passionate, thoughtful and hardworking. "It's such a person." Yang Hao-Chung, founder and CEO of CatchNet, who sat in front of the "Oriental Entrepreneurs" reporter, did not have the style of publicity by ordinary entrepreneurs. When he was slightly shy, he whispered softly in answering questions, It seems hard to arouse his emotional ups and downs.

Yang Hao Chung, born in 1974, started his career as a 30-year-old businessman and has just been a full decade. "Now, I think things will be clearer, knowing which ones are advantages and which ones are weaknesses." The accumulation of ten years makes Mr Yang thinking more clearly about what needs to be done.

People grow with the platform, like to accompany his ten years of fair network. "You have spent a great deal of effort in ten years and it has been growing up and falling and you fall asleep faster and faster and you enjoy the whole process.Many things you can not escape and you have to solve it. The feeling of entrepreneurship, Yang Hao Chung did not hide secretive taste.

Now, new business development is still gaining momentum, led by Yang Hao brewing brewing market, how to prove himself in the market?

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Yang Hao Chung looks tepid, but every two months for a routine two days of the product will be fierce confrontation at the moment of the market network, he and the product manager fierce debate or tit-for-tat, "You have not seen .Of course I am not right in the business, "he said slowly.

He said: "If you go to argue with you, many times, for example, you said I was in a hurry and anxiously because I think you did not get the heart. I think you did not think so much. According to your abilities, this should not be the result, However, when we argue, we actually have the simplest ruler, that is, data-oriented. There are A and B tests. We can see which data is good. There is nothing to dispute and data. "

As a former Juniper Networks core development team at Silicon Valley, one of the world's largest cybersecurity companies, he founded Tromphi Networks and was the CEO. He always wanted someone at the company to help him get things done. He focused on products On the line. Although he admits that it is difficult, he insists that he can do what he can and that the rest will find support.

Can be seen, Yang Hao Chung products simply think there will be more ideal. However, as CEO, advertising, operations and many other aspects will undoubtedly distract him. "You see Ma Huateng now come to the foreground, much better than before, are like this, no matter what you like to do, you have to do what you do." He said calmly.

"Marketing, I think I quite understand now, for several years, we burned money, but also detours, but harvested more." Careful people will find this year's CCTV Spring Festival Evening, the network to spend 40 million yuan Made two ads of 15 seconds each. It was something that two years ago did not dare to think to him.

Did not expect there are more. Now 91 assistants sell 1.9 billion US dollars, UC price is 50 billion US dollars, and unfamiliar street also reached a valuation of 2 billion US dollars, which is the difference with two years ago.

Two or three years ago, Yang Hao Yong pondering whether the opportunity to move the Internet will be robbed by the giants. Small companies in a small area to do intensive work can grow bigger. The debate was fantastic at the time, and the dust was falling. He was fortunate that he insisted on the layout strategy of the mobile Internet. At that time, many investors saw a lot of projects feel good, but worried about when there will be a $ 1 billion opportunity? He still remembered these words.

He said Internet startups are hard to see two years from now. "I see very clearly this year, next year, probably a 30% -40% difference between the top and bottom, can not see the year after year because a lot of things change far more than we expected." But there has been no change is that the market has always been in the network He is in control.

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In Yang Hao Chung mouth, he does not refuse to talk about rivals 58 city (55.35,0.30,0.54%). The market is not on the market a lot of pressure on the market? His answer is: "Fortunately, we are quite good.Fast market growth is much faster than it, the whole team is very good."

Yang Hao Chung said that the reality is that the two basically equivalent in traffic, began to show some differences in competition. In the long run, the long-term relative development of the market and 58 cities will be good, and will do a good job in their respective fields because the market is too big. Just as there are portals Sina (50.7,0.01,0.02%), Sohu (59.59,0.75,1.27%), Netease (79.38,0.58,0.74%), have found their bright spot, Netease game, Sina is News, this is also a platform-level company's characteristics.

Some researchers summarize the competitive strategy of the market network: 58 and the same city reflected in two different dimensions: First, the city, and second, category. In many cities, the market leading network competitors, such as Shanghai, Nanjing. In the category, classified information website has real estate, services, recruitment, used cars, friends and other colored services, each company focused on different categories.

In the next few years, Yang Hao Chung holds more favorable bargaining chips in peer competition? In fact, this year's market network to set up a recruitment and real estate business focus. He emphasized that the hiring industry is a category that is currently very popular with the market, which has seen particularly rapid growth.

"Now the hiring industry is more traditional, because of tradition, so we have the opportunity to surpass the future worry-free. It last year sales of 1 billion yuan, an increase of 15% -20%, is expected next year's Sales will be 1.4 billion yuan. If we can more than 200 million yuan from last year rose to 700 million more, I believe we will be the first, because this growth is too horrible. "

Data show that in 2013, the market of Recruitment Line of CEPAS increased by 180% over the same period of last year. From January to May 2014, the growth rate maintained above 100%. Only in March 2014, the market network online recruitment income about 80 million yuan. "We did not realize suddenly until this year that our hiring business can outgrown the rest of the world. When we had more than 200 million yuan for the whole year last year, we saw that there was still a long way to go ."He said.

In the eyes of Yang Hao, real estate and hiring like a vast space for development of the Blue Ocean. In March 2014, "Go to market network to find the first section" officially launched. Yang Hao Chung said it will invest 200 million yuan huge sums of money to support "find room section", 100 million yuan for advertising, 100 million yuan for user subsidies. He said that with rental, second-hand housing market, the two housing market, the volume are growing. Recruitment in the field of blue-collar, the market did not go market less than 10% of the market. The future has a very impressive imagination.

Second-hand car market and life service areas are also fields that plow deep network. He believes that second-hand car market is also growing rapidly, the annual trading volume of second-hand car in the United States is 40 million, China only 8 million, great potential. "Not to mention living services, spending on services slowly outstrips that of e-commerce, and as much as 70% of GDP in the United States comes from living services, it sounds like less convincing.

In the long run, in some areas, platform-based websites will reverse the erosion of vertical websites and will be the general trend of the Internet industry. The scale of the platform to Yang Hao Yong judge, the ultimate platform beyond the vertical, which is a basic form of development of the Internet. In the next few years, in the competition, his idea can be achieved? Yang Hao Chung, who has suffered a decade of ups and downs in the commercial sea, must have a good idea.

Market network do not rush to the market

"East Enterprise": ten years of business, what is your current state?

Yang Hao Chung: It feels very good now. There are many categories in our classified information website, such as real estate, service, recruitment, used car, dating and other businesses. Each company will focus on the category will be different. O2O worth mentioning, life services worth mentioning, we are doing each category in the next few years are high-speed growth room. But the Internet has changed so fast that you can not catch the chance and you will catch up with some small vertical companies. There will always be a lot of competition, just as we would be fiercely competing in the same city.

"East Enterprise": Are you worried about this now?

Yang Hao Chung: I do not worry, there will be competition in the face of opportunities. As soon as the market starts to grow, there are bound to be many competitors coming in, but what I'm worried about is not competition, but what about the development of ourselves is how our teams and products provide a better experience and make the product better. Competing for fear that you will not come, there is nothing to worry about, it is a necessary thing. Not you worry about gone, do not worry there.

"East Enterprise": You have been emphasizing internally a view that the marketplace will not be listed as the second best. So, not as the second name, how to understand?

Yang Hao Chung: That is our goal to be the first, if it is the second we will not go public. If we want to do that, we will definitely let Wall Street see that we are number one. Now we have to do either because they think it is very likely that they will be number one or that our future is number one. We do not like some recruitment website, said second place in the recruitment field. To me, the inside has been weakening IPO. Because I always think IPO is just a process, for us there is no suspense, unlike the outside world as it is. For businesses, the most important thing is to grasp more about the opportunities that companies face today.

"East": Your point of view is to choose the time to market this market depends on the overall market situation, such as business revenue, valuation?

Yang Hao Chung: not to look at the valuation, and the valuation has nothing to do, and then poor market we also get out, the investment bank has been lining up in the door, came many times. Our current growth, the company valuation has more than many listed companies, we have long been a large number of companies, many large companies than the size of the market size is much larger.

Before going public, companies will have more freedom to layout. In addition, I think before the IPO is not lacking, if there is still need to be further strengthened, that is, our team building can do better, personnel training system can do better, the company's cultural cohesion can do more Well, these will be more.

"East Enterprise": You said that investment banks are lining up, which means that investors are a little overwhelmed?

Yang Hao Chung: No, I think it is no harm to communicate with them earlier, you can know more about the company. Because we are going to do the IPO sooner or later, this is a matter of nails, no suspense, early contact and earlier communication, to know more about us, to know more about our business and to our development. Benefit, we also want to hear their suggestions, I think some of the advance communication will be better. They are also very willing, because the Internet is not a big project so much.

"East Enterprise": Now the second-tier business, which do you think there are several?

Yang Hao Chung: BAT is the three giants, the three giants are Jingdong (41.79, -1.17, -4.04%), Qihoo 360, millet, a lot of vertical categories will do a lot . Soufun (10.01, -0.24, -2.23%), Poly United States Commodities (28.14, -0.27, -0.95%) are large multi-billion dollar companies, Ctrip (64.91,0.47,0.72%), the only product will be ( 198.97,1.80,0.91%), I think all companies are billions of dollars in market capitalization. In fact, billions of dollars are now not the threshold, and now we all feel a billion dollars below the small, I think the body mass is much larger than before. But I do not think there will be many companies with billions of dollars. Big giants such as BAT will become hundreds of billions of yuan, which is about 100 times larger than ten years ago.

As for the market network, as long as the opportunity to grasp well, we will be a billion yuan level above the company, we look at four years, I think we have such an opportunity.