Market pour force enterprise "electric Shock", Dongguan factory holds the cross-border electric trader Sharp weapon

"Just two or three years ago, thousands of of the foreign trade orders such as swimming goggles I do not take a talk, do not see!" Now, even if there is a single shipment of I am anxious to rush. "Dongguan Huayi Sporting Goods Co., Ltd. Dai Yan so described the changes to him by Cross-border electric dealers. Dongguan alone Snake Apparel chairman Feng Yun, then with the "electrical business two or three years of development than I do entities for ten years, cross-border electricity business a year or two to do Taobao day cat 34."

Feng Yun and Dai Yan are beginning last year began to dabble in cross-border electricity quotient, the difference is, the former is after Taobao embarked on the "domestic trade to export," The new road, the latter is in order to do four years after the export orders, millions of dollars will become a single inescapable yuan small package. In the new rise of foreign trade online retail platform "Ali fast selling" on the number of large sellers in Dongguan ranked on the top 10, more and more Dongguan factory hand across the border of this sharp weapon, the first to the profit of the big head to stay in their pockets.

Market pour force enterprise "electric Shock"

Starting in Humen in 2004, to 2008 years ago, Feng Yun's women's clothing business sales of 160 million yuan a year, in all major provinces and cities have agents and physical stores. But after the 2008 economic crisis, Feng Yun business collapsed, the annual sales fell to 30 million yuan.

"Chongqing, Zhengzhou, Hangzhou, a number of major clothing distribution center to more and more dispersed agent customers, wages, raw materials, shop rent a day to rise." "From 2009 onwards, Feng Yun ruthless heart, gradually stopped the entity shop and agent right, will gradually outsourcing production, and began to develop Taobao C store and cat brand shop."

Feng Yun feel two or three years of development speed in the first ten years, taste the Feng Yun of the electricity quotient and play up the Cross-border electricity quotient, he found this than do Taobao, the cat is also fierce.

By contrast, the Dai Yan span is not that big. He operated Huayi brand has more than 7 years of history, the main production of swimming goggles, swimming caps, earplugs, such as a series of high-grade swimming supplies, annual output of about 18000 sets, of which domestic sales 20%, 80% foreign sales.

"I have been in Alibaba international station for four years, participated in the six-year Canton Fair, the total feeling of orders a year less than a year, Canton Fair, Hong Kong and Germany show a year colder than a year." So, after seeing friends begin to transform to do foreign trade orders, Dai Yan began to test water across the border. Now, in the fast-selling and other platforms, Huayi brand in similar products has done the search first page of the fourth, to three pages after all ranked first.

A new pattern of interest distribution

To do cross-border electricity, first to Feng Yun and Dai Yan to bring soaring profits and sales.

Feng Yun wide production of "single Snake" brand a women's average cost of 80 dollars, in the cat shop and domestic can sell to nearly 200 yuan (all contain freight), gross profit of 80%-100%. "The price is similar, but the competition is not so fierce, the promotion fee is less, the key is Jiabuzhu it big growth fast AH." "Feng Yun said.

It is reported that the cross-border electric dealers from scratch, last year, sales amounted to 20 million yuan, while the domestic electricity dealer sales amounted to 60 million yuan. "Now is slow, this year the company's total sales target is a billion, estimated by the increase in Cross-border electricity dealers."

For Dai Yan, the more important significance of Cross-border electric power lies in the new distribution pattern of interests.

Huayi's a pair of swimming goggles production cost of about 15 yuan, in the fast-selling platform, such as pricing 9.9 U.S. dollars, but also 60 yuan, including 20 dollars in logistics freight. "The remaining 25 yuan into my pocket, and before the trading company, foreign agents, retailers, although can sell to 80 yuan, but each pair of glasses I can earn a few dollars." Dai Yan said that now, although cross-border electricity companies only occupy 1/3 of China's sales and corporate resources, but the profit contribution has been more than half. In the same way, the new market has boosted sales of China's shares, which last year reached 12 million, and he is expected to do 30 million this year.

Interestingly, by means of the Internet, Huayi can even make "private customization" to overseas buyers. For example, the overseas buyers who have myopia have proposed to match the left eye 250 degrees, the right eye 500 degrees of swimming glasses, I can also make, but the price is almost ordinary goggles plus myopia glasses price. "Dai Yan said.

Cross-border electricity dealers save labor saving cost

Compared with the traditional domestic and foreign trade, cross-border electric dealers play a different way, with the words of Dongguan manufacturers summed up is: Save energy and labor saving cost.

The first is the scale effect of mass sales.

Dai Yan said that when doing domestic trade, a clothes can sell hundreds of thousand pieces is good. Therefore, the lone snake company to develop hundreds of clothes a year, one to get the market test, "have to ask more than 10 master Master Design popular style, accidentally also became dead, sell not move." Sell a good style, such as market feedback replenishment, often have missed the peak season.

And through the electricity quotient platform data analysis, the lone snake now starts to build explodes the money, one year more than 10 paragraph, the single paragraph often can contribute 1 million or 2 million of the shipping amount.

"1 sections do 10,000 pieces and 10 pieces to do 100, this concept is completely different." Some pure traders may need a lot of style to support them, because they lack the ability to develop and design, such as our strong design companies do not have this worry. "Feng Yun said.

For Dai Yan, cross-border electricity dealers have avoided seasonal risks. In the past, Huayi's products focus on the European and American markets, and now, "like China, the United States, the northern hemisphere, the peak season is from April onwards, to the end of September, up to five months of peak season." Dai Yan said that this to his factory caused by the peak season can not work, the off-season difficult to maintain the plight.

And now, Dai Yan products began to sell to the world, Southern Africa, Australia, South America, to avoid the peak season is too concentrated to bring inconvenience. "All year round is the peak season, east not bright Western bright, shopping malls unlimited." Dai Yan drew a circle with his hand.

At the same time, a number of intermediate links to reduce the convenience of online communication, but also let their costs slashed.

"You see before is the traditional docking way, flew over to fly past, nuclear version and nuclear price, and the next single and registered, but now apart from the Web page, packaged goods sold out." "Feng Yun said. As long as through the early running-in, team building, process set up, the company is also a lot of worry about running. In addition, after the transformation of the power companies, Feng Yun staff from more than 200 people to 60 people, the cost of manpower savings of more than 60%.

Because do not need to connect with foreign agents, do not need to fly to participate in so many exhibitions, Dai Yan feel more relaxed. "The only thing that might add to my workload is that now every night, no matter how late, I'll take a look at the computer." Dai Yan said he calculated that now the cost of the company's One-third for Labor, One-third for factory rental, utilities and other costs, One-third is the material money, such as cross-border electricity sales stable, the company manual can also reduce some. "It won't be long before you look again, I'm sitting in the office more than the workers in the workshop." ”