Market trend of Network precision Marketing (II.)

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; The concept of network precision Marketing has been widely concerned this year, on the one hand, because of the economic crisis so that enterprises in the market to face greater pressure, advertisers need to have less budget for more effective media dissemination; On the other hand, customer brand and products in the fierce market competition in the constant pursuit of alienation, Simply through the selection of media can not meet the advertisers to accurately cover the market segments, targeted access to the higher needs of the target population. In this context, from the technical level to seek more in-depth, more targeted precision marketing model, has become The advertiser's fervent expectations, but also become the network marketing industry to actively strive for the direction. Interactive content-oriented advertising system, the use of unique keyword matching technology, to maximize the satisfaction of advertisers in this area of demand, to help the different size of the industry customers, accurately in the complex network user groups to lock their own target audience.

From another perspective, customers tend to use digital media as part of an integrated marketing plan, in conjunction with the traditional mass media, where the creative material is often used in existing TVC or evolving in the current graphic design. In this process, the advantages of interactive communication is to be able to understand the traditional media material in the creative essence, and then extend the production of multiple versions of the network ads, put in different media, different markets, different periods, and even can do to allow the same user to repeatedly open a page to see the associated two ads, Throughout the whole story. Strong creative production strength and unique advertising technology allows users to customer brand and products to generate a higher interest, more attention and no longer because of repeatedly watching the same advertising creativity and feel boring.

Again, a growing number of customers realize that digital media is the perfect platform to work with offline activities. Because of the strong interaction, network advertising can support the real-time collection of user information, online research and other functions, for advertisers, these value-added services are often of special significance. For example, auto companies can invite users to sign up for a test drive by advertising; FMCG Enterprises can invite users to register in the development of product Web site, according to the registration information for distribution and lottery activities; Milk brand can ask experts to answer online questions about infant and child nutrition and health related issues. The powerful interactive and content-oriented communication makes digital marketing and precision marketing increasingly becoming an integral part of the advertising master marketing plan. More advertisers will follow this trend and try to use precision marketing to benefit from precision marketing.