Marketers know: Content marketing is the key to winning

No matter how the webmaster to show their own website, ultimately can really stimulate the user consumption or the content of the site, after all, if not very good content content, even if the form of beautiful also can not get the user's trust, therefore, in the website marketing process to do a good job http://www.aliyun.com/ Zixun/aggregation/8418.html "> Content strategy is the way to win." However, webmaster also know, content marketing also want to know layout, only know how to really attract users.

Get short-term attention with promotions

Consumers want to buy inexpensive products, with this mentality, the use of promotional means to attract the user's short-term attention. However, in order to convince the customer that this is a real promotion, the webmaster will find a persuasive excuse, holiday promotion of course, this is also the usual means of most business businesses, in the non-holiday period, the webmaster will find reasons for promotion, such as the implementation of the anniversary celebration is a good choice, and The use of seasonal replacement can also be used as a promotion by the end, such as the spring is approaching, winter clothing to the shelves, this is a good time for the sale of business clearance, I believe many users are also aiming at this opportunity to buy.

Break the time limit in the long run

True high-quality content must have a long existence of value, and to achieve this goal, the webmaster in the content production must deliberately ignore the time factor, to start from the value of the product itself, such as ixwebhosting virtual host, to obtain the user's long-term attention, it is necessary to highlight its stable multiple independent IP characteristics, This focus on SEO optimization customers will be long-term attention to this host. If the focus is 10% of the chill discount code, because this discount time limit, therefore, does not have a long-term value of attracting users. Do website marketing is also so, only pay attention to a certain stability characteristics of the site will be able to gain long-term attention.

Write more empirical and practical content

Maybe some websites like to fuss over the hot issues, admittedly, this will enhance the short-term attention of the site, but really can achieve the conversion rate to improve really little, and in order to attract users, the webmaster need to use the hot events at the same time more than writing empirical and practical content, in the marketing novice are generally lack of experience, These elements are more easily paid attention to. User grassroots users mostly do not like the article with the media, those close to their actual but with the popular words to show the more able to impress the user's heart, which is also a lot of 1781.html "> Grassroots website is the reason for the hot, so the webmaster should pay attention to the needs of users write content."

Users and search engines are very focused on the content of the time, the webmaster of course, but also with the change, to create a high degree of attention to the content of the site may bring the conversion rate of improvement.

SOURCE Junior Blog Http://blog.sina.com.cn/xiaochu12