Marketers should not be too superstitious. "Micro-marketing" is only a marketing concept rather than a method

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discuz! Enthusiasts Network April 20 (text/webmaster Ahan) April 20, a friend through the micro-letter inquiry "There is no micro-marketing the most practical and useful way to operate?" The problem. The concept of "micro-marketing" is very fashionable and trendy, and many businesses are beginning to carry out "micro-marketing", of course, is a good thing, is a relatively new marketing channels and marketing methods.

So what is "micro-marketing"? Many people think that is micro-credit marketing, in fact, this is wrong, which made a logical inclusion of the relationship error. A really contains B, meaning all A is B, but some B is not a. Micro-marketing is only a concept, including micro-credit marketing, micro-blog marketing, SMS Marketing and other mobile terminals as the medium of marketing channels and methods. In other words, micro-marketing can be said to be a marketing channel, can also be said to be a marketing approach.

Whether the O2O (Online to Offline) mode or the Business to Customers mode can be achieved through the use of micro-marketing to achieve online and offline promotion. The former main position is Weibo, Ma Yun saw this point, only the funds to invest in Sina Weibo, for its Taobao to provide access. The latter is Tencent's micro-letter to the top, this is the emerging model, this is not only the electric dealer sales model changes, but also the dissemination of the mode of update.

In fact, we compare the electric dealer and the traditional sale, the electric quotient's advantage lies in the payment, causes the capital flow and the turnover convenience quickly, does not exist the credit and the arrears. Taobao, Beijing-east and other electric dealers are using this rapid cash withdrawal of the way to obtain great success. So micro marketing at this point is also done the ultimate.

Micro-marketing is actually different from the traditional web sales, how to understand? Tomorrow's mobile phone is today's mobile phone and computer one machine, tomorrow's Web (the Web3.0 ERA) is today's reduced version of the site (industry called micro-site or 3G site), also said that the essence of sales has not changed.

What is the difference between "micro-marketing" and traditional internet marketing? To cite an example, Westerners eat things with knives and forks, Oriental chopsticks, the ultimate goal is to solve the problem of hunger. "Micro Marketing" is just a tool, knives and forks and chopsticks is also a tool. The difference is that "habit" is different.

"Micro-marketing" just as a marketing tool to change the way shopping transactions, on the mobile terminal, moving fingers can be selected and purchased, this is a flick of the kungfu to achieve a traditional shopping process, with tall words is to further liberate the human, said the straightforward point is to let the human increasingly lazy.

Analysis of what is "micro-marketing", and then back to "there is no micro-marketing the most practical and useful way to operate?" Problem. Frankly speaking, although I am studying new media, but this question cannot answer, this is a very practical question. Because each person's practical ability and the practice consciousness are different, at the same time different commodity has the dissimilarity attribute, the different crowd has the different cognition stratification plane, does not have the one-woman good method.

First, let's analyze the changes in Internet technology. Internet technology is changing rapidly, and the upgrading of Internet technology is unpredictable, Tencent micro-trust public platform for example, although Tencent Micro-trust public platform is more mature, but we need to know that micro-trust public platform is the development of the mode function, also said that anyone can be based on its innovation on the new technology.

Secondly, we have different cognitive aspects from different groups of people to analyze, the reality of Chinese society is the level of knowledge is like the Himalayas to Shanghai Waitan the same gradient. Really can be at the top of the micro-marketing is a minority, from this point of view, micro-marketing is not as good as direct sales, the rate is far lower than direct sales.

Is there a practical and most useful way to operate micro marketing? This is a reference to the technical commentators. We look back on today's marketing model, it is not difficult to find all doing one thing: concept marketing. Formerly called Brand Marketing. Today, micro-marketing is essentially the invention of a new concept, is true to achieve transactions also rely on the traditional publicity (advertising), communication (bargaining), handling (logistics), services and other processes.

So I give the answer is: do not rely too much on this concept of sales model, but also in the big Data era with large Internet thinking mode. Your brand is still the first, millet hunger marketing is also based on the quality of millet products, Word-of-mouth and brand based on. Has anyone seen millet deal with micro-letters on Weibo? apparently not.

Everyone relish the "micro-marketing" The most important function is the dissemination of functions, the spread of products, the spread of the brand. It is not so much a marketing as an advertisement. There is no good way to advertise. Think of the brain platinum ad is disgusting enough, but it is the effect of the spread. Micro-marketing is the same, can play a good communication effect is a good way.

Today, the application of various intelligent terminals, in the maximum accumulation of consumer users and large-scale operation network coverage of the premise, to ensure that users can go to where, play to where, enjoy, to maximize the user experience, in an intangible commercial services to promote, the user's accumulation, the formation of a virtuous circle of business services. The last positive answer is "is there any micro-marketing most practical and useful way to operate?" Question:

1 marketing must rely on their own;

2 Use the same online tool as the user;

3 content marketing stronger than advertising;

4 service is also the marketing link;

5 The end of the service is not the marketing end;

6 The customer tells the story to be more persuasive,

7 to stimulate customer sharing;

8 Online marketing is interactive;

9 Trust is more important than price;

10) pull to the bottom of the line is the key link.

People create technology, technology change people. Which method is that they have been practicing, and continue to gain experience, and constantly make their own progress is the most practical and useful method of operation, the final sale of things to obtain real gold and silver method is the most practical and useful sales methods.

This article is created by discuz! founder Ahan (Public number: Tj-xwsszyz), All rights reserved, the offender must investigate. Original address: http://www.aidiscuz.net/portal.php?mod=view&aid=81.