Marketing 2.0 News has started again! The content is very practical Oh!

Marketing 2.0 Week News

(Collect and organize: Humin Lu Jiani (Marketing 2.0 Volunteers))

1. Latest Trends

Lei said ebay to do Word-of-mouth marketing

Source: Financial Network

"Word-of-mouth marketing can be one of the best ways." According to Lei, in the process of looking for a new profit model, ebay has tried to combine with Tom Group's advantages in the media field, to create a line of online interactive shopping model, such as for large sellers to shoot TV ads, the use of television shopping way to marketing. But later found that the meager profits of the Consumer-to-consumer E-commerce products can not afford expensive TV ads, "input-output ratio is not high."

Http://finance.jrj.com.cn/news/2007-09-01/000002623039.html

Yili Cold drink Marketing 2.0 strategy

Source: China Food Science and Technology network

Yili Cold drinks and Lenovo Group launched the new Olympic joint marketing model, Lenovo Group for the entire product of Yili cold drink to promote tailor-made related products, product design around the upcoming 2008 Olympic theme. In this mode of cooperation, Lenovo Group for the whole product of yili cold drink promotion tailored a full set of Fuwa u disk (5) as a product promotion prizes.

Http://www.tech-food.com/news/2007-6-27/n0120691.htm

Wal-Mart Favors "Facebook" to build student groups to do marketing

Source: Iris-Shi Ying's Column

Wal-Mart, the world's biggest retailer, has paid much attention to its movements. Over the past few months, Wal-Mart has sold its network. Keep adding new products to the online goods. A site to "shop" service has also been introduced, allowing users to purchase items from Wal-Mart stores online. The newly-opened user comment function is more responsive to the needs of netizens. And in the summer, it's more about creating a Facebook student group that embraces social marketing.

U/xiying/archives/2007/5559.shtml

And make a net try Interactive Marketing 2.0

Source: North Net

Http://it.enorth.com.cn/system/2007/09/04/001893707.shtml

Yupoo on the Internet and the network to establish a side of the image of the memorial wall, users as long as the Yupoo experience recorded in their blog, and then submit the address, it may be added to the memorial wall. Yupoo market director Flying New Sharp said that the main hope that the event through the blogger group affect their audience, hope that more ordinary users to write, affect more ordinary users, achieve zero cost of small public praise spread.

Nokia announces Internet challenge Google Apple

Source: Eric Net

According to Huanggavei, a deputy president of the channel and sales development of the multimedia division of the Nokia Greater China, the company will launch a new brand of Internet service in the world from now on. The name comes from the Finnish language, which means the gate, and it is clear that the brand is pinning its hopes on opening the Internet gold Mine According to Huanggavei, Ovi.com will be a portal with a wide range of services including Nokia music stores, Nokia Maps and gage games. Unlike traditional Web sites, Ovi supports a variety of terminal connections, such as computers and mobile phones, and has a community interaction function.

Http://news.iresearch.cn/0468/20070904/69723.shtml

2. Case sharing

Single wrist strap A very marketing case of 2.0

Source: Eric Net

Single men and women who wear special single markers----m single wrist strap to indicate their identity and send a courtship signal. The "wrist strap" delivery activity will be on the eve of the Chinese New Year festival. Then, there will be 2000 single men and women to get the wrist strap, to get their own love password. "Password wrist Strap" is a smart dating game, or the key to unlocking the dilemma of single men and women in marriage ...

U/flyeshop/archives/2007/4575.shtml

The viral marketing of Maotai

Source: China Food Industry Network

Keliang through the special crowd and media transmission of "virus" is maotai health function and liver function, he wrote a few years ago, "the world's top distillation wine", told the reader some although boring but interesting, easy to spread the main points ... These authoritative exposition unifies some authority personage in the Power class the wine table's precept and deeds, "the source of infection" and "the reproduction rate" both the numerical values are very considerable, in the blink of an eye is not strange.

Http://www.foodqs.com/news/gnspzs01/200795103054489.htm

Marketing 2.0: The Google map of lovelorn [VIDEO]