Marketing 2.0, the main 8 articles

Toward Marketing 2.0 times--Panorama article
U/chengelei/archives/2007/5772.shtml

This is the relatively most complete marketing 2.0 articles, from all aspects and perspectives, panorama-style exposition of the Marketing 2.0, there are many case studies.

Marketing 1.5, most companies are now able to use the reality of the road
This is actually "go to Marketing 2.0 times" the second half, because the blog article capacity is limited, so a split to two.

A comparison of marketing 2.0 and traditional marketing table u/chengelei/archives/2007/1138.shtml
Here is a complete comparison diagram, which helped me to sort out my ideas.

Let consumer ownership, Marketing 2.0 will reorganize the production chain of enterprises
U/chengelei/archives/2007/1102.shtml

An article in development is not too good to write, but it touches on key issues.

Mistakes make web2.0 hard to profit
U/chengelei/archives/2007/860.shtml

Extremely important article, the impact is also very large, I 211.html "> feel that I started from this article, really out of the past marketing system, to understand the internet and the nature of the industry problems."

What is Marketing 2.0? (Latest perfect version) u/chengelei/archives/2006/80.shtml

This is a year ago wrote the first Marketing 2.0 summary article, although compared with later, still have a lot of deficiencies.

Several issues to be rethought before marketing 2.0
U/chengelei/archives/2007/746.shtml

A very real article, tell why many companies want to do new marketing but do not, counterproductive.

Little said: O
Http://blog.sina.com.cn/s/blog_4af15727010007b0.html
Finally ridicule, this is my friend underground magazine drama written in the vernacular Xiaoxiao, but now look back, in fact, a lot of the essence of Marketing 2.0 inside.

In fact, there are a lot of special case analysis, here is not listed, have to look for.