Marketing Campaign "Scroogled" failed to succeed

Marketing Land Editor Denisaliven, the US Science and technology blog, said in a recent report that Microsoft's campaign to lure users to use Outlook for Google's Gmail Scroogled failed to win. Recently, Microsoft has spent 7 digits of money,

In a recent report, Danny Salivan, a technology blogger marketing land editor, said that Microsoft had failed to win "Scroogled" in an effort to fight Google's Gmail efforts to entice users to use Outlook's marketing campaign.

Recently, Microsoft has spent 7 digits of money trying to prove to users that there is a risk of using Gmail. But the industry generally believes that it may not make sense for a loyal user who attracts gmail to switch to Outlook.

In the first week of Microsoft's campaign, Microsoft's anti-Gmail signature campaign collected only 5,600 signatures on the web, averaging 800 signatures a day, Sullivan said. In addition, the signature activity collected some 1800 signatures on the 2nd day, but the number of signatures continued to decline in the following days, and only 327 new signatures were obtained by Wednesday.

Sullivan pointed out that many users in the signature after the attack on Microsoft's comments, this is the beginning of Microsoft's marketing activities did not expect. In his view, Microsoft's marketing campaign does not have a clear effect, because the marketing itself also uses personalized tracking technology to put ads, which makes Microsoft has no position to criticize Google's approach.

"Microsoft tracked down users to disseminate information about Google's e-mail ads targeting technology, so it slapped itself in the face," Sullivan said. ”