Marketing Case: Experience a wine fairy net found it good

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This article is only from the angle of a person who love wine to write, the purpose is not to do any advertising jiuxian nets, if it is inadvertently helped this site advertising, it is accidental inevitable ...

The above text is not want to be funny, just a personal experience of Jiuxian net shopping after found it a good consumer of a feeling just.

About 2 months ago, the author because of their own wine has been drunk, and because of the busy reasons for work, no time to go to the supermarket to buy wine, so I intend to try to buy wine from the Internet to see how the effect, so habitually logged into the Taobao, and then from their favorite vodka class began to browse. When the author browses, found on Taobao has a U.S. blue Sky brand of vodka sales are good, although I have heard of this brand, but the author has always been based on authentic reasons like to buy Russian production of those vodka, but out of curiosity, the author of this brand has aroused interest, So use Baidu to find out what's unique about this brand of vodka.

When the author in Baidu search the United States Blue Sky brand vodka process, Jiuxian network of promotional ads appear in the author's view, click to browse after found here a lot of drinks, not only liquor, red wine, but also a lot of different styles of wine. Although in general Jiuxian net and do not have Taobao on so many assorted liquor brand, but here can find a lot of well-known brands of wine, at the same time these brands of wine is indeed very cheap.

With the mood to try, casually picked two wine, first see how the effect-this is the author of the perennial Taobao shopping experience, first to test the experience after the purchase, and then feel good to buy more products ...

Not long after the current list, on the phone received a message from the Jiuxian network, information on the above prompts the author ordered the goods have been shipped, and remind the author need to open the box inspection and then sign, for a number of days cat business, if a bit of strength, there will be such a delivery message, so I do not disagree with this, Just feel Jiuxian network packaging speed is quite good, because I have done the skin care products Taobao shopkeeper, so understand the time spent packing is very long, so faint produced a kind of worry, so fast delivery speed, is not this site very few people shopping, so quickly? or rather, they just pack it up hastily, Frequent delivery of violent traffic broken wine bottles, so will be sent in advance a reminder acceptance package text messages to clarify the responsibility?

About 2 days after shopping, the parcel of the Jiuxian net arrived, let the author be surprised at the speed that the Jiuxian net transports wine. After all, the author for the transport of liquid products or have a certain experience, is because of skin care products in many liquids are subject to the restrictions of transport, resulting in the author each time The courier always need to take land transport or rail transport, which led to slow delivery, let the author repeatedly fear, Fear of a customer is not satisfied with the assessment or even the difference.

When the author looked at the package's appearance, feeling almost intact, and then opened the package, and found the Jiuxian network packaging speed of the secret finally found, originally they each wine is a special similar to inflatable pillow bubble set to install wine, such words are almost not afraid of any express company's violent transportation. Out of curiosity, the author even at a height of half a meter of wine bottle bubble set for the drop test, found at such a height under the bubble sleeve is completely able to withstand the pressure of the bottle.

When I opened the bottle to feel the purchase of wine quality, found that although these drinks cheap, but the taste is rich, smell is fragrant, and the bottle cap is intact has not been opened, false wine suspicion can be removed.

But there is still a question that makes the author very curious, why Jiuxian network transport speed can be so fast, wine products on the possibility of aircraft transport is low, and even if can but the cost must be very expensive, and once the consequences of the problem is very serious, the basic can be ruled out, then if by land or train transport, From the orders to the receipt of goods at least a few days time, so the biggest may be in Guangzhou has a belong to the Jiuxian net itself warehouse, so that can be shipped as soon as possible to consumers hand, in order to prove the author's idea, so after Baidu search found that the site in Beijing, Shanghai, Guangdong, Taiyuan and other four regions have four warehouses, To meet the needs of the national consumer, at the same time this site will be established in Chengdu, Wuhan, Shenyang and other three Oita warehouse to improve its warehousing system.

If an e-commerce enterprise is willing to spend a large amount of money to establish a warehousing center, it is necessary to meet the needs of consumers, after all, for enterprises, products, prices, channels and promotions to form a basic marketing system, that is, When the product of the Jiuxian net can attract the customers ' view because of the promotion or the price of the product itself, then the most crucial point is the channel, as long as this channel more flat, so the time spent in the hands of consumers is less, consumers naturally willing to accept such a new way of online shopping.

So how to ensure that the product from the merchant to the hands of consumers is intact?

First of all, Jiuxian network to ensure the safety of products, from they are willing to let each wine "put on" so safe bubble sleeve can know, Jiuxian net for products can be intact to reach the hands of consumers, it is a kung fu.

Secondly, is the warehouse center of the Jiuxian network, because of China's vast hinterland, so to meet the needs of the national consumer, it is a very difficult thing, many times, based on traffic problems, to allow a product to circulate the cost of time, not every consumer is willing to accept, that is to say, When consumers spend too much time buying a product, the consumer's impulse to buy can easily disappear, making it easier for the consumer to turn from a potential customer to a lost customer.

Finally, is the choice of express Company, I believe that the consumers have more or less experience of the network purchase of the courier staff of the amateur, and sometimes even because of delivery problems and various disputes. So choose a good courier company delivery is not an easy thing, at least the author in receipt of goods acceptance, and did not suffer any obstruction, which has been much better than many express companies.

Because from the Jiuxian network here to buy wine to let the author experience a cheap feeling, not only can you spend less money can buy the same quality of liquor, but also in the time cost does not have too much loss, so from the author found that this site has been a number of continued to buy several times, and intend to become their old customers, In the final analysis or because this site often engage in some promotional activities, so that the author's purse repeatedly spend money.

In fact, the author wrote the above case, not to sell ads for Jiuxian network, but to let you know what kind of website can attract consumers, can let consumers from one-time shopping to repeat the old customers. Living case is the most vitality, if we want to learn network marketing, want to know what is good e-commerce case, may wish to become a customer, personally try online shopping, only in this way, to really understand what customers think, what causes customers to go no back? What makes customers want to be your loyal customers? In fact, the answers to these questions can be found around us, after all, everyone is a consumer.