Marketing case: Who says the internet is not dead, McCain?
Source: Internet
Author: User
KeywordsObama very McCain marketing case and
When Obama was President of the United States, it marked the expansion of Internet marketing. And we have to admit that Obama is a very successful Internet marketing expert.
A lot of people know that the January 3 election of the Democratic Party candidates held in the Chinese-Arab conference, Obama defeated Hillary by 17000 votes, one after the media focus. This selection meeting is not why, only for the back of the U.S. presidential campaign laid a certain foundation.
Why Obama is a successful Internet marketing expert, looking Down (analysis):
First of all, from the original selection meeting of Democratic parties candidates, Obama's understanding of WEB2.0 is very well in place. If the Democratic Party selection is an experiment, then the U.S. President Pk is the success of the experimental code. As can be seen, Obama in Vermont State, Maine State, Massachusetts, Connecticut State, New Jersey, Dalawa, Mali Lanzhou, New Hampshire State, Washington http://www.aliyun.com/zixun/aggregation/34623.html " Several states, including > Columbia, Dist. Of and Illinois State, have won 207 electoral votes as a planned co-ordination system. Obama's analysis of the state's demographic composition and geography has made a brilliant plan for fund-raising patterns and timing. And as you can see on the map, he has zoned these states into a simple, clear, huge, grassroots network. I have to say, he is very clever.
Second, Mr Obama has been successful in his brand positioning. To be serious, he has become a brand name in the information age. When he was campaigning with Hillary Clinton to "change" and "break the Tradition", in the United States presidential campaign, he still clear brand objectives to abolish "bush." Clinton's "old politics are central, changing and creating new political rules." So, he can get some grassroots, young people and women's allegiance. And, his slogan: "We want reform, not let you old em a set of rape politics"-really no white roar.
Finally, Mr Obama has a secret regiment right behind it--the internet handle. This is clear Obama for Internet marketing expert logo, a leader of the elite Network Marketing Group on the leader, you say he niu B? Obama's network handle from the beginning to clear the canvassing carrier, the network as a marketing tool of the first stronghold, occasionally appeared Obama and netizens interactive news, such as joining the Facebook community, and occasionally there are various ways of small virus transmission, such as the spread of the internet on the Obama speech ring.
Obama's PR ploy is edgy and true. You're saying that this president is not who he is. If I had his phone, I would try to convince the boss to sincerely invite him to fight with us.
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