Marketing Combat Case: the first time to play the event marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Although said is the case, but this unexpectedly is my first QQ group marketing case. And do this experiment is also a sudden decision, which began in the QQ farm of the mid-autumn day activities, set up some provisions of the items can be exchanged gift package. And there are 2 items in the rules of activity that are scarce resources, and it is difficult to get together by existing friends, this situation is also learned from colleagues, the last QQ farm activities are also so, and then she went online for help, a lot of people add her friends, let her "steal" to the lack of goods, the wish to change to the gift package.

It makes me think that this event will happen like this, can I bring these people who are in need together? did not do, but would like to know whether the test can be successful, I quickly began to do two things: 1, built a QQ group on this activity, to Baidu know ask oneself answer a related question, Leave QQ Group number 2, built a related theme website (is a level two domain name), leaving QQ group number.

After 2, 3 days, almost no movement, only a few people joined, during which there are too few people quit. I was thinking, was it wrong? But I soon dismissed the idea, the activity date is September 20-October 8, the day is still far away from the exchange, so the attention of people must be very few. Probably after another 2 days, some people add in, I immediately to Baidu Index check, the attention of people really much up, then this group in 2 days is full. So I opened a group, in order to create an atmosphere, I said on the website of the 1th group is full, please add 2nd group.

As a result, we can imagine, soon the group of 2nd is full, but I am very strange, I have explained that the group 1th is full, but still a lot of people add 1th group, was I refused to add 2nd group before coming in. I later thought that people have the habit of fun, think 1th group must be better than group 2nd, so squeeze the scalp also to enter, this happened in the later things have been validated, several people asked to enter the 1th group, although the 2nd group is also very lively, this is worth thinking about a phenomenon. Then I opened another 2 groups, that is, I now have 4 groups, all about this activity, full 400 people!

A group of friends asked me whether the end of this event group will be dissolved, I said this depends on the wishes of everyone, many people say do not scatter, we have at least a common hobby, I decided to change the activity after the "QQ Restaurant Exchange Group", we all agree, in fact, this is my real purpose, Because I have built a website about QQ restaurant (http://qq.2763.net), and these 400 people will be my website loyal users! Although I do not know if the next step can be successful, but the first step of the foundation has gone out.

Now there are a lot of people add in, I deleted some people, plus some people come in, originally want to use Friends QQ group, think this is just a test, there is no more group, can't imagine, if I have enough group, this will gather how many people. Group of Twitter every day, there are quarrels, there is laughter, they also feel very interesting, this attempt to let me sprout another kind of interesting marketing way, look forward to, look forward to sharing next time. The first time, perhaps the language of many places are not organized, but this is my actual combat experience, I hope to help you, thank you!

Article Source: http://www.huilvba.com/(reprint please indicate the source)