Marketing consultant Yin To Pure Dry Goods How to improve the conversion rate of the website

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Flow has, inquiry less, conversion rate is low, but also can not start, perhaps many friends of heart, if improve conversion rate is the first major event after the promotion, what should be done to improve the conversion rate of the site? What is the specific procedure? Here to share your experience.

The conversion rate is divided into external conversion rate and internal conversion rate. The external conversion rate mainly refers to whether the keyword matches, the promotion channel matches.

Want to find the fastest conversion rate of the high key words, the best way is to bid, with bidding to do a keyword effect table, the table includes keywords, UV, PV, keyword unit price, total cost, consultation number, conversion rate, keyword conversion costs, etc., so that more at a glance, which words conversion high, which word conversion cost is low, These words are your future promotion is very important indicators, select good words to do natural rankings and bidding, the effect can be maximized. The most important thing in this form is to have enough data for analysis, so by the way, bidding, hoping to provide you with a point of reference for the bidding, there has been a period of time to do the bidding research, so there are some experience. The first is the position of the bidding, personally feel that the position in the second to third place is the best, can reduce some costs, to avoid blindly increase, resulting in uncontrolled costs, to increase the click Rate, from the creative aspects, such as competitors in the title of no phone number, then you add a phone number in the title, If others do not have a symbol, you add a symbol, creating a difference to attract attention, so you can make up for the impact of position.

Promotion channels are better understood, such as you go to a literary forum to join the post, then even if the person who clicked is just a casual look, there is no intention, or the administrator to take a look at you delete. Of course, simply to do outside the chain of words, but simply do outside the chain, if not relevant, the chance of being deleted will be very large.

The internal conversion rate mainly starts from the customer psychology, from the user's point of view, first understand what users want to know what aspects of content, want to solve what aspects of the question, such as a customer's biggest concern is not know whether your product is authentic, but your description is full of product features, the user's query has not been resolved, is likely to leave, but the core of the problem is still to be left to the user, so that users who really want to buy your product must be consulted to buy, so that even if he does not buy now, you have to track this customer's way, so that time a long lost customers.

Internal transformation is the most direct page adjustment, the General page to have several factors: product selling point, product differentiation, quality certification, customer acclaim, a sense of urgency. Of course, these factors can also be adjusted according to your products, such as quality certification can be replaced by the company's patents, certificates, etc., or add some emotional factors. If it is to do bidding, it is best to different types of keywords corresponding to different landing pages, such as the search for XX brand, you can put the brand to the most conspicuous position, such adjustments need constant testing, and finally achieve the optimal transformation.

Conversion rate is impossible to do 100%, never the perfect solution, so also need to promote the continuous testing of staff, testing is always the promotion staff have to do one thing.

Here, on the differentiation selling point how to build, and then another open post. We can pay attention to my blog (www.seo-sro.com), I will be free in the blog for everyone to solve some of my problems, my ultimate goal is to help 100 of various industry friends tailored promotional programs, you can give me a message or add me qq:382580940 Exchange

PS: Author profile: Yin To engaged in network marketing for more than 6 years, has engaged in investment, business, medical network promotion work, good at the overall network marketing, more focused on the overall promotion of search engines and the site's internal conversion rate optimization.