Marketing? Did you do all five of these indicators?

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Today more and more enterprises do business through the Internet, with the rise of online payment and mobile payment, such network operators will become more and more. But no matter what your business is, you need to know what to do when it comes to bringing in new potential customers and turning these potential customers into sales relationships.

Verticalresponse is a U.S. leader in self-help email, activity marketing, online research, and direct mail solutions, and his CEO and founder, Janinepopick, recently wrote on the web about their conversion of potential customers into customers, from top to bottom, 5 key indicators that they are closely following.

Flow

Almost any company is interested in having more quality visitors coming to the site, and Janinepopick is no exception. They will use a number of methods to bring traffic to their sites, including paid search, advertising, relocation targets, destructive content, and so on. By sharing this destructive content in various channels, from social media to other authorized sites, they extend their information to a very broad group of people who may use their products and services.

They pay special attention to their traffic, they use Google Analytics, and like many other companies, they track how this incoming traffic translates into a free sign-up process until it becomes a paying customer.

Conversion rate

In Verticalresponse, they offer 30 days of free use to those who register their services. An important indicator is tracking how many free trials end up being paid customers. They will also understand how long this happens. If you have a free product and service, know how much conversion rate is, and in the process, what can help you make some key decisions.

For example, in a free trial for beginners, they send a series of helpful emails to encourage people to try different parts of their application. Ultimately, they hope that these people will send out a good, participatory email or say something in social media. By knowing how long it takes for a person to do such a typical conversion, they will be very careful to optimize the user experience as low as possible for the number and frequency of these email messages. And this process is worth the effort, never have the beginning, the middle and the end.

Income

Each member of the Janinepopick team has a goal to help them realize their income, and, like most businesses, they keep a high level of vigilance every day. By predicting revenue based on last year's numbers, trends, seasonality and pace, they have a very clear goal of what they need to achieve every day. If one day is not on the track, you know exactly how much you need to do to make up for it in the next day.

You'll usually know that when you start a special promotion and a specials, the end of the month or quarter is near. Everyone must accomplish their goals, or at least close to accomplishing the goal of the month.

Life cycle Value

When it comes to income, once you get people to hand over their credit cards, you want them to stay here and pay for it for life. This is where each customer's lifecycle value comes in. If you know how long a typical customer will be with you and how much he spends during that time, you can easily calculate life-cycle value.

If the average customer spends 5 years with your company, 4 times a year with 25 dollars worth of purchases, the customer's life cycle value will be 500 dollars. For different styles and types of customers, you will break this number. Then learn how to get more of those who will spend more customers, and stay longer, and so on.

Loss

Nobody wants to talk about the wastage rate because everyone wants nobody to leave you and move on. But the loss is going to happen, and it's an incredibly powerful indicator. If you measure it constantly and periodically, you will see some unusual peaks and valleys, and you will go back to what has happened.

For example, your site has recently been down and no clients have been able to access accounts for 18 hours. This case shows that some people are prepared to leave, leading to a spike in your wastage rate. Or you're going up the price, making some major changes to your service, which will make some customers feel like leaving. Again, this will spur the growth of the wastage rate. By measuring the wastage rate and having some goals around it, you have to keep this important indicator in mind.

Janinepopick's team uses these goals to drive their day-to-day business forward. If you are a business on the Internet, you may also set some important marketing metrics in your daily work, based on Janinepopick's proposal.