Marketing expert Jianpeng on network Marketing under new media

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"Webmaster" magazine and the Anhui Internet Alliance (ahunion.org) co-sponsored the public service webmaster lectures have been to the 16th issue, this time, please come to the heavyweight guests Jianpeng He is a well-known network marketing lecturer, "Jianpeng daily" Network Marketing blog founder, major websites and IT industry website columnist, Has planned to stall men and other events, and lead students to complete the Internet multiple marketing projects, a number of students into major enterprises engaged in related work. 2006 Shenzhen Special Economic Zone reported the top Ten Network prawns, 2007 Sadie annual It blog and so on, for the Chinese business newspaper, Huaxia Times marketing interview guests.

As the main group of lectures has been full new to the webmaster can add live Group: 47744157 Special Lectures We will never speak of the webmaster let more want to learn webmaster come in.

This text live record: http://www.53w.net/space.php?uid=1&do=blog&id=11500

Live Record:

Jianpeng: Today mainly talk about network marketing, we have heard the network channel Marketing will be more. For example, blog marketing, forum marketing, search engine marketing, SNS ..., these are channels, is the dissemination of content exports. These are the most basic network marketing places, of course, including the site, but also a medium, it can also be an export.

On the marketing medium of new media

stationmaster more common medium is website and search engine. We are also familiar with these, these are not the core of network marketing. Mainly to understand the network marketing audience, that is, users m netizens user behavior is very important. Attention, interest, desire, exploration and action. These may have been heard by many people, according to these behavioral analysis to plan. Before planning to analyze the brand, Brand includes: product positioning and the positioning of the opponent, function, use effect, etc., sometimes to take into account the brand of the enterprise. Grasp the brand of enterprise, to grasp the angle, for example, you reprint other people's articles, called Learning. Others would think it was plagiarism.

All you have to do is learn this concept, for example, a product that masks opponents. Opponents will seize the unfair competition this carries on the massive dissemination. But what you have to do is change the angle, you are protecting yourself. For example. This storm video captures a choice of QQ audio and video, carried out a transmission, the main point is unfair competition, this is the storm to spread, and Tencent, the storm plug-ins have automatic associated files and advertising behavior, installed QQ audio and video can not use, QQ angle is a protection. Let the user choose to use the QQ or the storm, this makes the comparison clear, and the Storm plug-in is different. So Tencent wants to spread the right to choose the user. This is a brand marketing point of view. Second, planning, you are to spread an event, or to disseminate a topic, or an activity.

Take this storm audio and video as an example. What he planned was an incident, of course, which included a topic, but the topic could be a legal issue and could not be launched. Because the storm itself has shielded the competitor's plug-in, so they want to avoid the topic of marketing, the storm strategy is to first say QQ av screen them, and then told reporters they want to open a conference, Crusade QQ. This is the beginning of an event. Then send out their other partners to negotiate with Tencent, said the settlement. Then cancel the meeting, and out of the news, say Tencent pressure. The effect of this incident? is the QQ audio and video wrong, pressure to prevent the storm to hold a conference. In fact, if the storm launches, it will inevitably face legal problems. So, opening a conference is not tenable. This is a complete event marketing that combines online and offline interactions. Where does event marketing spread? Web news and blogs. Among them, the blog is the interaction of news, in fact, there is no blog comment news, not a good news.

On the marketing interaction of new media

When it comes to interaction, we know the comments. Who will comment? is your product and business audience. This inside has distinction, Occupation Division, Relationship Division, regional division. Wait a minute. Their audience is the people who watch movies on the internet. There are a variety of professional people, students, companies, office workers and so on. There are industry observers, you can also divide the relationship, have your friends, your relatives, your classmates, your fellow. According to the regional division, there are Beijing, Henan, Jiangxi and so on, you are interacting, that is, comments, must be specified. For example, I am a Beijing person, I drink mengniu disease. And your people in the region, there will be a sense of community identity, to have a variety of different interactions, to produce a different identity, network marketing characteristics, one is the characteristics of netizens, netizens behavior has been said before, another is the characteristics of the channel. Stationmaster Research most is search engine principle, in fact Forum has the principle of forum, blog has the principle of blog.

Grasp their principles and the behavior of netizens, analysis of the brand planning of the dissemination of content, in particular ways to interact, you can achieve the effect of enterprise network marketing. So here it is, listening and doing are completely different, I only write 3 sentences on the blackboard each time, and then I start doing it. Only by understanding the dissemination of the audience and channels, analysis of good brands, to plan a good source of communication. So, go deep into the channel, in-depth audience. is practice. Practice 3 months, and others can produce a gap of 3 months. Listen for 3 months, and do not listen, there is not necessarily a difference.

Interactive links

Q: Network marketing is a marketing of this kind of business activities, and the traditional what is the difference and advantages?

A: The channel is different from the netizen. Marketing planning is a different audience

Q: How can you continue marketing to meet your initial goals if you are hindered in your marketing activities?

A: Change the topic, this is often encountered in the network marketing. The marketing and the social hot spot distinguishes to look, can do well the marketing, for example perfume girl, must regard him as the social hotspot first, is the education question.

Q: Like Song Zude often curse on the Internet, he belongs to the planning hype or really he has a social responsibility?

A: Look at both sides. Distinction to see. One thing, there are different angles, how to look at all the line. Look at your need to spread.

Q: Jianpeng, can marketing and hype be equated?

A: Not equal to

Q: Can you talk about the sustainability of the web-pushing hands

A: I can talk about pushing hands. A good pusher does not pose as a pusher. Can grasp the hot spot, expresses the netizen to express the question, can fire. The early hands were driven by daring and unsustainable. Only those who truly understand the deep needs of society can be sustainable.

Q: What is the relationship between hotspot and event marketing and how to use it?

A: Event marketing needs the help of hot spots.

Q: Is the hot spot created by oneself or is it a homeopathic one?

A: Hot spots are not created, is dug out, a hot spot is to borrow another hotspot. The other is the excavation of people want to express and did not express the point of view, there may be no time or because the identity problem can not be expressed, such as everyone has no food to eat, are toiling around, want to express the survival problem, but no time. If you do an incident, you'll be on fire. In our marketing planning, search engine is an export, and blog, news is not the same export, in the webmaster eyes, he is a more advanced export, because the Webmaster's communication tool is the website, and the enterprise is not necessarily.

Q: Jianpeng teacher, what are your service customers? Is it a small business or a big one?

A: Now are big enterprises, have done some small enterprises.

Q: Now a lot of marketing software is very hot, how does Mr Zhan look at these results and his value?

A: Mass software is of no value.

Q: For our webmaster, is marketing a little far away from us?

A: Not far, but also to marketing, to do events to do the topic.

Q: Why did the white knife come out in the red knife?

A: Because there is a red channel.

Q: Product best marketing is the topic marketing event marketing?

A: The first is to do a good job, event marketing is the most incisive.

Q: Generally if I do an area event marketing want to cause marketing in the region so what's the thing to do with the cut-and-go, the cost of comparison?

A: According to the current hot issues and local netizens need, and their own products.

Q: How quickly through the network to quickly recommend the product network brand image?

A: And high-end brand cooperation, high-end celebrity promotion.

Q: Want to know what kind of benefits or influence did the men's events bring to you in the end?

A: I haven't done the transmission, there are a lot of PR companies to take as their case.

Q: How to quickly improve the PR value is currently 0 PR is no one to link?

A: My PR is the first to put forward Wang Old Kat marketing is reproduced, and external links made out. At that time was 0-6, behind the many things, do not Love analysis, became 5. Last April I lasted one months to analyze people on my blog.

Q: Does network marketing include business/profit model planning?

A: not included.

Q: Case study. I hear you've got a lot of business listings! Just for instance.

A: Analysis of case problems, can be analyzed may not be able to do. If a person dares to expose his case, no one dares to cooperate with him.

Q: What are the drawbacks of internet marketing? Good?

Answer: Difficult to control, relatively bad control. Good in: fast, strong replication.

Q: Internet marketing is strictly limited to copyright issues.

A: not strictly.

Q: Rising and Qihoo between the marketing struggle, what do you think?

A: Do not agree with rising PR way.

Q: The means of marketing are different and cannot be disclosed. Want to know whether this line is more than the door. Or is it more of a benefit? How can this be controlled or resisted?

A: I do not know what the partial door, but to understand the needs of the audience, the principle of the channel.

Q: How long is your training cycle, miss? Cost, location

Answer: 3 months. 4800. Beijing. Our core is creativity. I can only bring out 3 people in a cycle, with limited ability.

Q: How much does creativity make up in internet marketing?

Answer: 20%.

Q: A product marketing how to find its marketing point of entry?

A: The point of entry to see your users.

Q: Where customers everywhere in advertising, you have such a network marketing what do you think? or a personal point of view

A: This mode is no problem, do early, rich, easy to succeed.

Finally summed up: This lecture because Jianpeng teacher temporarily postponed to the night before 20:00 to start, but still can not reduce the enthusiasm of the vast number of webmaster learners. Jianpeng teacher as a domestic well-known network marketing experts briefly and webmasters to share the views of the new marketing although not much, but its incisive and pragmatic speech also let this lecture has achieved a complete success, and the enthusiasm of the scene gave us more power. We will also continue to provide you with such a wonderful learning opportunities. The next issue is our webmaster lectures since the 17th period, in the last sing held in Changzhou, Jiangsu Province, the local community Reciprocity symposium was fortunate to have met the local largest community portal of the founder of the Dragon Alley Chanyu, Its meticulous organization and arrangement makes this gathering very big, and he is also a local community operations master so next time invited him to talk to you about local community operations, the absolute classics should not miss the interested stationmaster may participate in the interaction, but if is sends the ad to be free, thanked your support next period to see. At present, the lecture group is almost full, the new lectures Live Group: 47744157 (can be added), we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, stationmaster NET, the laggard person, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I Dragnet, Stationmaster magazine many well-known stationmaster related media's support and the Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.