Marketing expert Zhanghangyan teaches you to be ambiguous with search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Phpwind Millet Residue 14:01:30

Good afternoon, ladies and gentlemen! To build an open, shared platform, the wisdom of the series webmaster, gathering the industry elite ideas as the main theme of the phpwind operation counseling online interview column and meet with you. It is a great honor to invite a seasoned marketing expert in the Internet today, Mr. Zhanghangyan, and the subject of our conversation today is about website optimization. First of all, welcome Mr. Zhanghangyan, and please introduce yourself.

Zhanghangyan 14:03:41

Hello, everyone! I am Zhanghangyan, is currently in charge of Shanghai Network Technology Co., Ltd. is responsible for one-stop Network marketing service platform for a more than www.ebdoor.com operation, is mainly committed to provide one-stop network marketing services for small and medium-sized enterprises. I like to share and exchange, interested friends can through my marketing blog www.zhanghangfeng.cn contact me, thank you!

Phpwind Millet Residue 14:05:08

The interview in 50 QQ Group broadcast synchronously, covering about 20,000 people, so please comply with the above agreement, if there is no cooperation with friends, please the group of administrators two warning after cleaning out the group. Today we talk about the theme of Web site optimization, the interview before the Millet dregs also often and some friends talk about this topic, found that many friends think website optimization is SEO. So, website optimization and SEO essence is what? Please Hang to talk to you.

Zhanghangyan 14:07:44

Many people in the impression that site optimization and SEO optimization is one thing, but in essence, they are included with the involved relationship! Web site optimization, mainly to enhance the user experience as the ultimate goal of the various improvements to the collection, including but not limited to the site product Line/function improvement, site architecture adjustment, data read way improvement, Supply process Improvement;

SEO optimization, mainly in order to get search engine rankings and significantly improve the search engine marketing value as the goal of the site technology improvement means, it is included in the process of site optimization.

It is worth emphasizing that, at present, all the keywords ranking upgrade services, not the real meaning of the SEO optimization, just cheat the search engine to defraud ranking cheating means. The real SEO should be based on the search engine data recommendation rules, to a reasonable content planning for the media, the quality of information to the search engines and users of the sustainability rankings.

Phpwind Millet Residue 14:10:01

SEO optimization, by summing up the search engine ranking law, the site for reasonable optimization, so that the site in Baidu and Google rankings to improve, so that the search engine to bring users to the site. Then the search engine working principle is how, search engine optimization is what the highest realm, please Hang to explain.

Zhanghangyan 14:10:34

First, we need to understand that search engines are created to address the fundamental need for users to find what they need in a vast network. In other words, the biggest difference between search engines and other sites is not the pursuit of user stay, the opposite pursuit is to let users in the shortest possible time (find the content required) to leave the search engine.

Search engine algorithm, though like a riddle, has sparked countless speculations and reverie over the years. However, to become a successful Internet product, search engines need to meet the core needs of users, that is, to help users find content.

Second, rather than the pursuit of the highest level of search engine optimization, how to help search engine to achieve its core product value! Many webmasters in search engine optimization on the road of excessive emphasis on search engines, but often abandoned the root cause is the neglect of the search engine customers. In fact, search engines did not create content in their early years. And now to Baidu as an example is publishing such as Baidu Encyclopedia, Baidu Library are trying to guide users to create high-quality content, even Baidu's Aladdin program is essentially a standardized high-quality information Alliance program. In other words, to make the search engine bullish on you, according to the habits of industry users to collect and even original high-quality content, while the search engine crawler and visitors can understand and receptive way to show out.

Phpwind Millet Residue 14:14:17

Hang is very insightful, just what did you refer to as "search engine crawler and the way visitors can understand and be receptive"?

Zhanghangyan 14:14:36

Visitors are willing to accept the point is a good user experience, a good way to display! Search engine crawler Because of the limitations of technology, not all data types can be well indexed and recommended! For example, JS framework data, search engines are not indexed

Phpwind Millet Residue 14:16:28

Thanks to Hang's explanation, if you want to cater to search engine crawler, it is best not to use JS frame data, alt tag cheat, bridge page, Zebra page, jump page, Getting started page, etc.

We all know that the search engine through a program called Spider from a Web page or multiple pages, step-by-step through the online files. Spider first parse the HTML code for the page, find the hyperlinks in the page, and then search the page based on the link and create a comparison of the keywords with their location.

Search engines are indexed and stored in a database. When the user enters the keyword to search, the search engine searches the database for a matching page based on the input keyword and returns the result to the user. Therefore, keyword selection and optimization is very important, please Hang how to do keyword selection and keyword optimization?

Zhanghangyan 14:19:14

Instead of choosing keywords, it is better to say layout keywords! In fact, search engine optimization itself should not emphasize the choice of keywords, because the specific keyword too sensitive and pursuit, will let you lose yourself.

However, depending on the site user location, industry characteristics, product characteristics in the Web site product planning process, consciously into the "core keywords" "Long tail keyword" of the planning layout, so that the site can be in the User content creation and basic operations in the process of continuous automatic generation contains formatted keywords of high-quality content, will be more effective to promote the platform and search engine optimization value play.

Phpwind Millet Residue 14:21:11

Can the site be able to elaborate on the automatic generation of high-quality content containing formatted keywords during User Content creation and foundation operations?

Zhanghangyan 14:22:06

Oh, have you heard of the topic? There is also content aggregation. Frankly speaking, is in the website function to set up the aggregation strong topic class product, and through the operation directs the user to play the product plan the value! The information that the user publishes is centered around specific areas and content, so that it can be used to aggregate class lists and content for its long tail value

Phpwind Millet Residue 14:22:50

(*^__^*) has done a lot of projects, but also often carried out content aggregation. Before I did the topic or content aggregation, like you said may contain many long tail keywords, is that you say the automatic generation contains formatting keywords?

Zhanghangyan 14:23:28

Similar。 Not deliberately to stare at the keyword, but through the layout to batch generation of keywords, generate a variety of categories of keywords

Phpwind Millet Residue 14:24:56

Got it. For example, we phpwind forum, may be the core keywords just a few. But each issue I do the topic, activities, content aggregation and so on, contains a lot of webmaster concern key words.

Operation process, can not always stare at the core keywords, the key is to do to provide users with valuable content, these content may be integrated into some long tail keywords, so can attract relevant users to come, while some of the site quality content can retain these users and through these users to promote Word-of-mouth.

Zhanghangyan 14:25:34

Yes

Phpwind Millet Residue 14:25:57

So what are the steps to improve the ranking of keywords?

Zhanghangyan 14:26:19

Macroscopically speaking, mainly includes two steps, namely "internal circulation" and "external circulation"!

Internal circulation, mainly refers to the Web site product line planning (keyword layout, site information recommendation, internal navigation, etc.) of the website platform information itself exchange of the flow and content relevance, it is (long tail) keyword ranking Promotion foundation;

External circulation, mainly refers to all kinds of off-site information recommendation/exposure (various types of advertising, links, etc.), they together constitute the external user portal, and ultimately promote the search engine gradually recognized the content of the site and promote keyword ranking;

Phpwind Millet Residue 14:29:04

From the site optimization of the overall project, in fact, high ranking is not the ultimate goal, but the first step, but there are still some people do not understand, Hang have their own views on this?

Zhanghangyan 14:29:39

High ranking only from the search engine side will be a certain amount of users to the site, if the site content can not keep up with the user will cause harm, and this injury has been able to be perceived by the search engine, this perception will directly affect your site's future search engine performance.

It is based on this chain-reaction logic, a lot of Black hat SEO optimization cheat means will often appear unstable or even blocked results. The reason is that with the search engine and users against the one-sided pursuit of the rankings ignore the results of the content.

Phpwind Millet Residue 14:31:37

Search engine optimization is just to attract users from the search engine, but the goal of site optimization should be to let the site platform to stay in the user or even users to the word of mouth, I would like to ask what aspects of website optimization should be done?

Zhanghangyan 14:32:13

A, the website product plan and the improvement: The station from the user angle feels the website product/The function experience degree and makes the improvement and the adjustment;

B, content operation and Interaction: emphasize to operate to drive user original/interaction, avoid the management team to update the low quality information unilaterally;

C, Web site performance and efficiency: to speed up the Web page response speed, shorten or even eliminate user wait time;

Phpwind Millet Residue 14:34:52

As an Internet marketing expert, what do you know about the common mistakes of SEO?

Zhanghangyan 14:35:18

A, stack keywords: keyword density is not the only factor to determine the ranking, piling content can only allow users to vote with their feet, resulting in the search engine abandoned you.

B, a large number of data collection: Search engine on the duplicate content has a fairly complete inspection mechanism, if you are still simple to collect and release low quality information, it must be careful.

C, endangered the replacement site title: A lot of recent site keyword rankings disappear, there is a common phenomenon is updated title, which at least supporting the title still has a considerable value of judgment.

D, a large number of purchase links: The exchange of links is not difficult, in addition to alleged violations of the content, it is recommended not to buy a large number of outside the chain.

E, the use of the framework content: some webmaster for such as IFrame, JS, such as the unreasonable use of framework content, it is worth examining.

Phpwind Millet Residue 14:37:56

The operation of the process will often meet the decline in traffic, how to understand and correct treatment of the Web site operation of the decline in traffic?

Zhanghangyan 14:38:13

In general, we can sum up the causes of traffic decline into two main categories: internal and external reasons.

If the flow is significantly reduced and no major adjustments have been made within the last two weeks, then the webmaster needs to cultivate their patience. Keeping a close eye on the latest trends, and being patient and not making any adjustments, often allows us to learn more in our ordeal.

Of course, in the flow down, we can analyze the reasons, such as: A, the flow of the drop is only me? Does the same type of site change? B, the flow of the main occurrence of the type of page? C, the flow of the decline in the time what is the characteristics of the existence of festivals and other special factors?

Phpwind Millet Residue 14:40:51

So, the site is down the right to take what measures better?

Zhanghangyan 14:42:51

In doing a concrete analysis and draw concrete conclusions, the best measures do not do! Here is the test webmaster patience!

Phpwind Millet Residue 14:44:43

Long Tail keyword theory is very popular, how to integrate the theory into the website to optimize the operation of the promotion?

Zhanghangyan 14:44:57

In the Web site product planning and content setup process, the use of multidimensional subdivision of the way to achieve the ultimate content mining.

For example: "Kidney disease" as the core, can be from the type of kidney disease and clinical introduction, kidney disease, the doctor-patient question, kidney disease treatment technology, kidney disease experts and many other angles of depth excavation.

Only the type of kidney disease can be divided into: kidney stones, kidney atrophy, IgA nephropathy, Pyelonephritis, nephrotic syndrome, renal insufficiency, glomerulonephritis, occult nephritis, hepatitis B related nephritis, nephritis, polycystic kidney, renal prolapse, acute nephritis, membranous nephropathy, chronic renal failure, lupus nephritis, interstitial nephritis, diabetic nephropathy, Drug-induced renal damage, uremia, renal failure, renal cyst, chronic nephritis, childhood nephropathy, acute renal failure, radical nephritis, purpura nephritis, hypertensive nephropathy, hyperuricemia, etc.

Phpwind Millet Residue 14:46:18

How to make the search engine to collect the website information effectively?

Zhanghangyan 14:46:58

Attention to two factors: A, do A good job of external information exposure, such as: regular quantitative increase outside the chain, and steadily improve the external promotion. B, regular content updates, search engine on the content of the changes in the frequency of response sensitivity, the use of good content update frequency can better speed up the search engine included.

Phpwind Millet Residue 14:47:37

How to avoid the search engine as cheating?

Zhanghangyan 14:48:17

Avoid being mistaken for cheating, it is necessary to maintain the normal operation of the site and update, to prevent the occurrence of abnormal events, such as: Buy a large number of black chain, a large number of blog messages with links.

Figuratively speaking, the site is like a student, diligent and studious to the senior three, once admitted to Beijing University, the people will be reported to the envy of the eye, but if the usual lazy acceding, often fail, the college entrance examination incredibly won, will certainly attract thunderstorm-like questioning.

Phpwind Millet Residue 14:50:23

Thanks to the Zhanghangyan of the guests, thank you for helping the host of the same broadcast of the edge elements, small, autumn Kiss rain, p di Beta1.3, Ant boss, Wind Shadow, king, Wuxi Forum Yang, with the city network, proximity, adhere to the end, forget Sichuan, thank the audience for their support, 14th Phase Phpwind Operation Coaching Online Interview The second part ends with a 10-minute break at halftime.

Phpwind Millet Residue 15:05:43

Welcome guests, Welcome to the same broadcast host, welcome to Tea listeners friends, welcome to the toilet friends, back to the Phpwind hosted, grassroots network, 6720 webmaster Trading Network, Internet Alliance, Dongguan SEO Research Center, excellent Friends network, the Internet that thing, such as co-organised by the operation of the online interview program. At the same time, thank you very much oak nets, "crazy webmaster"

Phpwind Millet Residue 15:08:18

Next, we enter the third part of the interactive link. Because this interview covers 50 super group, the Netizen's interaction question is many, but time is limited, therefore cannot reply the Netizen friend, please give the understanding. After the interview will ask Hang reply and recently released to Phpwind official forum, please pay attention.

Phpwind Millet Residue 15:08:50

First Netizen: [excellent friend net] infinite 13:40:38

Zhanghangfeng teacher Hello, just in the forum to see a SEO on the "website Sprocket map", what this figure is meant to do so meaningful?

Zhanghangyan 15:09:41

This map you can understand as: blog marketing exposure thinking map! This is the same as what I just said. External exposure is the same truth, the difference is that it is mainly around the major blog system for external information recommended!

In fact, we are in the Web site content information external exposure process, the main way in addition to the blog, but also including soft, search engine marketing, all kinds of advertising! In layman's terms, its value is to expand your main station in the major media display, and enhance the importance of the site weight rating and user reputation!

Phpwind Millet Residue 15:13:06

The second question: ★ Boundless ★14:02:11

Site snapshots, included are very normal, and Baidu suddenly did not rank, has lasted 2 weeks, how to effectively solve? How often can you come back? What are the chances of coming back? What should be done in the waiting process?

Zhanghangyan 15:14:50

In fact, in the face of such problems, should not sit and wait! Training webmaster patience is not tantamount to indulgence!

Preliminary judgment is: Search engine algorithm Adjustment! If the confirmation is this problem, then must make the corresponding improvement, otherwise the ranking will never come back!

In the process of analysis, such issues should focus on the same industry site rankings change, Baidu ranked missing keyword coverage and other specific affected situations, do special analysis! Remember that the disease is disorderly desperately, parrot, according to other people's suggestion blindly make any revision! Because even the same symptom, the lesion may be completely different. , according to their own situation to make adjustments is the most correct choice!

Phpwind Millet Residue 15:17:37

Third Netizen question: Phpwind Local Portal Development Discussion group Threading 14:19:38

For new posts to upload the distribution of the question:

For example, I stand there are many sections, some of the plate sometimes for a few days have no content, some day there are many, so the search is not an impact, each section has new content, evenly distributed is not better, or say irrelevant, as long as the site has updated content on it?

Zhanghangyan 15:18:32

This question, if the careful analysis of the share just now, already have the answer! Search engines and even users are very sensitive to information updates, regular and stable update is the best choice! This update is not limited to one site, but should cover all categories!

Phpwind Millet Residue 15:20:40

Fourth Netizen question: two wooden 14:26:12

How to ensure that the content of the original web site content is the same copy to copy

Zhanghangyan 15:21:09

This question is very interesting, also worth thinking! First, we need to consider not the content of the original, but the website product line original!

At present, many webmaster is not the original development site, but the use of Third-party Construction station program to build the station, which in itself caused the loss of originality! If the content and similar programs other sites coincide, be judged to repeat the possibility is very high! Anyway, in the process of product line planning, the website If you are in a lot of detail and other sites with the same industry differences, content even add exactly the same content, in terms of information density, there will be subtle differences! This is not a complete repetition of information! Furthermore, in the process of platform operation, we need to combine the integration of correlation information with the process of external information introduction, Can basically eliminate the original concern!

Phpwind Millet Residue 15:25:37

Thank you for your wonderful answers.

Zhanghangyan 15:25:43

Of course, here need to emphasize is: if the individual stationmaster does not have the abundant resources strength, must use the third party procedure, that needs to consider to the third party procedure reasonable reprocessing and the transformation! For example, www.zhanghangfeng.cn blog is the use of zblog procedures, the transformation after the optimization effect is not bad! Not only that, Phpwind and other third-party programs slightly personalized improvement, the optimization effect is very good

Phpwind Millet Residue 15:29:05

Fifth Netizen's question: Allen 14:25:09

We used to search recipes in Baidu before we ranked first, now this half a month to drop very bad, this is why?

Zhanghangyan 15:30:21

The amount of data information is too small to analyze! Can be from the original keyword optimization of the changes to proceed, analysis! The most likely reason for this kind of core keyword optimization change is cheating before!

Phpwind Millet Residue 15:31:32

Sixth Netizen question: threading 14:33:05

How to see whether the site is K, Baidu is such as can be included in the site:

My site Baidu only included a few pages, but Google has included tens of thousands of, can be puzzled, if Baidu K my station, why in Baidu Search "Yongxiu people Forum, Yongxiu people, Yongxiu Forum, Yongxiu" can be ranked in the top three, but only a home page, and a few other pages.

The rationale says all put my website in the rank first, why included the page is so few, I stand original or a lot of ah, have been very puzzled. Solving

Zhanghangyan 15:34:00

First of all, this case does not represent what the problem, because the site is not included in itself, the key words are not hot! Usually if Baidu is included from hundreds of thousands of or even millions don't suddenly fall to thousand don't even query, there is a great possibility of K (but not absolutely, there may be the cause of Baidu itself, but the possibility is very small)!

SEO 15:34:32

Snapshots are still in the 6.2 but included in the increase in rankings have also increased.

Zhanghangyan 15:34:58

Second, this case is included, just a small amount! That is the optimization does not do well, not in line with Baidu Preferences!

The key words compare unpopular, have rank not strange!

Phpwind Millet Residue 15:36:23

Eighth Netizen question: unknown 14:46:09

Are there any related long tail word analysis tool sharing? haha, please ask him.

Zhanghangyan 15:37:00

First of all, make clear the Long tail keyword analysis tool is: Target users! Second, the use of this tool need to pay attention to the principle is: respect but not blindly follow! In other words, the user's demand is blind, you should respect the needs of users, but not blindly following user needs!

For example: If you ask an ancient nobleman what kind of transportation you want, he will tell you "Khan-blood BMW" "honorific"! But if you give him a Hummer car, hey, he must be happy to blossom and enjoy your service for a long time! Third, the long tail keyword is not done, but as the earlier share of the emphasis on " Create "Out!"

Phpwind Millet Residue 15:42:21

The reply from the

Guest is very witty and incisive! The above Netizen's question, all is according to the question order to carry on, completely in the fair, the fair original. Because the guests have a meeting 3:30, so although there are a lot of netizens problems, but time is limited. Today's interview ended, there is no reply to the question of netizens, the recent guests will be answered and published in the official forum.