Marketing hotspot: Analysis of social marketing prospect

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In America's Internet landscape, it is not Apple and Microsoft, not Yahoo Amazon, that is the most able to contend with Google's big crocodile, but Facebook, created by a talented teenager, Zuckerberg. When Facebook first came out, Chinese users could still experience the social platform, and in 08 I registered for it. But for a variety of reasons, the mainland has been shielded from the platform.

In any case, Facebook, with its strong user stickiness, has formed a powerful empire, becoming Google's biggest rival, and also launched a social search-Atlas search in late 2012, to grab jobs directly with Google.

Facebook is so powerful that the biggest sign of course is the word "social", which is one of the biggest trends in the Internet and the biggest contributor to the big data age. Because of the user relationship, the flow of information on Facebook is too big to be imagined, which is what Google lacks.

Similarly, in China, Baidu once controlled the flow of Chinese Internet access, but when Tencent, Renren and other social products and platforms, the focus on the search box in the flow is gradually dispersed. Search marketing, which relies on search engines, is gradually freed up and involved in more accurate social marketing.

SEO, bidding rankings such classic search marketing methods once broke out how great charm. However, this kind of marketing method is essentially extensive marketing, which belongs to the category of media marketing. Even though search engines can collect user-preference information through user search traces and then display the corresponding ads, this approach is still not accurate enough. Because social digital marketing can be more accurate than it is.

The current QQ, Weibo, micro-trust, everyone and so on social platform, the user's habits know more clearly than the search engine, because the search engine is no user relationship tools, and social tools have a very detailed user information, such as specific address, social circle, hobbies, current situation and so on, This information will be revealed naturally when the user registers to fill in the basic information, participate in the circle, publish the status and so on. The social platform can provide the most matching network advertisement based on these specific information, and improve the conversion rate.

For example, when freshmen enroll, a class in order to enhance the cohesion of the class, want to customize a set of classes, class cadres in the class circle of friends launched a round of votes to see what everyone has comments. This is an opportunity for businesses, social platforms can be appropriate to put the class to customize the relevant ads, or businesses find that the circle of direct contact business, similar to the conversion rate should be very considerable.

It can be seen that the use of user-friendly social platforms and tools to more easily accurate marketing, but also through social relations for Word-of-mouth publicity, which is the traditional search marketing is difficult to reach.

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