Marketing in the age of social networking

Marketing in the age of social networking

July 7, 2010

The general user of social networking sites is usually "one after another" to develop friends and followers, and then use these connections to share their views, the latest "Double Rainbow" remix links or any important news of the day.

The social network is based on trust and loyalty, which is what marketers want their customers to have, so the use of social networking is a good opportunity for marketers. It's easier to trust people or companies who have lots of friends or videos on YouTube that many people watch. So there is the incentive to artificially make these numbers bigger-and now it is true that the artisanal industry is helping those in need to achieve their goals.

Further, because true friends trust each other, marketers try to cram themselves into conversations between friends, in the form of giving a discounted product or cash to the sender if the name of the brand is mentioned in a conversation between friends. Suddenly friendships become a medium for disseminating product information, just as it is suited to the spread of music video (in fact, sometimes music itself is a marketed product).

If the click is a new cash flow, in other words, the participants also have their own.

To be specific, Twitter and Facebook do not have much of this kind of stuff at the moment, and I don't think I've ever received a paid message. And it's hard to say how many well-known push-friends have paid for a part of their followers. However, the Cat-and-mouse game between social networking sites and social networking marketers is bound to escalate, and that may change.

Here are some of the ways that the promoters and marketers have tried to use in social networking systems.

Paid friends and followers

Anyone who wants to look important, loved, influential, or trusted may be tempted to buy thousands of Twitter followers or Facebook friends. And if they really go to the purchase step, there are many specific ways to choose.

Twitter spokesman Matt Graves points out that Twitter rules prohibit the purchase of followers unless the seller "has a separate concession for Twitter".

"For us, it's not easy to identify the numbers generated by the agencies that sell the followers and deactivate them, so overall, this stuff is totally not worth buying." "They were never ' real ' followers," he said in an interview with Wired.com. ”

But the customer service of some suppliers paints a picture of the exact opposite. A chart by Jonathan Volk, one of the supplier's marketers, shows that the 1000 Twitter followers he bought in followers for sale used the recommended "very slowly" way of adding followers to avoid monitoring. The result was a steady rise in the number of followers.

"My followers have a downward trend before buying this service," he said. After buying, I got the number of followers I ordered, and the follower growth was pretty fast. Now is the main (and obvious) question: Who are these followers? Are they real people or some robots? I talked to some of them and they seemed to be real people with real Twitter accounts. So I think the way this service works is that these real people follow someone (who buys the service) and get a smaller sum. This seems like a good way to increase your Twitter followers and thereby boost your "sponsorship push" effect and rewards. ”

So what was the "sponsorship push" he mentioned? Let's look down ...

Sell tweets and status updates

Some marketers believe that "Word-of-mouth" can not be bought with money. The chief vice president of Michael Zessler,liberty Media, for example, wrote: "The power of Word-of-mouth generated from social networks is a form of marketing that must be worked out-it is not as simple as traditional advertising to buy with money." ”

But that is not the case now. As is known to all, sponsored tweets has paid a premium of $10,000 per dollar for celebrity Kim Kardashian, who has millions of followers, to mention certain branded products But the company also allowed anyone (including the Volk mentioned earlier) to turn the tweets they had mentioned about certain products into cash. Thousands of Twitter users have now joined their marketing plans.

A spokesman for the company said in an interview with Wired.com that sponsored tweets and their sister sites for bloggers Pay-per-post a total of about 10 million dollars, over 1 million paid information, 400,000 bloggers and Twitter users, more than 40,000 advertisers.

There is no doubt that it will not be the only company that runs the business. Socialtwist provides rewards for social-networking site users who provide promotional information to their friends, and with "efficient viral marketing, Word-of-mouth online marketing campaigns, long-lasting and effective marketing information, celebrity influence, the most common social platform for customers--from email, Instant messaging software attracts advertisers to popular social networking sites and all sites that are worth collecting online. According to the company, it has already provided marketing services to Intel, Procter and Gamble, Kraft Foods, firm treasure Juice, Royal Dutch Airways and Barnes-Noble, claiming that its ability to increase profits and page access "has been proven to be conclusive".

A study by the media, a research report on PQ, is showing that these "sponsorship dialogues", the fastest growing sector in advertising campaigns, grew 14% per cent last year and are expected to grow by 26% this year, with the overall market size of $57 million worth of all paid tweets and blog posts.

Enter a translation here

Ponzi friendship

Mekanism, a marketing agency in San Francisco, was widely criticized for encouraging people to advertise special links when they try to invite their friends to sign up to show how much influence they have in their circle of friends and gain greater influence.

Marketing in the age of social networking

July 7, 2010

The general user of social networking sites is usually "one after another" to develop friends and followers, and then use these connections to share their views, the latest "Double Rainbow" remix links or any important news of the day.

The social network is based on trust and loyalty, which is what marketers want their customers to have, so the use of social networking is a good opportunity for marketers. It's easier to trust people or companies who have lots of friends or videos on YouTube that many people watch. So there is the incentive to artificially make these numbers bigger-and now it is true that the artisanal industry is helping those in need to achieve their goals.

Further, because true friends trust each other, marketers try to cram themselves into conversations between friends, in the form of giving a discounted product or cash to the sender if the name of the brand is mentioned in a conversation between friends. Suddenly friendships become a medium for disseminating product information, just as it is suited to the spread of music video (in fact, sometimes music itself is a marketed product).

If the click is a new cash flow, in other words, the participants also have their own.

To be specific, Twitter and Facebook do not have much of this kind of stuff at the moment, and I don't think I've ever received a paid message. And it's hard to say how many well-known push-friends have paid for a part of their followers. However, the Cat-and-mouse game between social networking sites and social networking marketers is bound to escalate, and that may change.

Here are some of the ways that the promoters and marketers have tried to use in social networking systems.

Paid friends and followers

Anyone who wants to look important, loved, influential, or trusted may be tempted to buy thousands of Twitter followers or Facebook friends. And if they really go to the purchase step, there are many specific ways to choose.

Twitter spokesman Matt Graves points out that Twitter rules prohibit the purchase of followers unless the seller "has a separate concession for Twitter".

"For us, it's not easy to identify the numbers generated by the agencies that sell the followers and deactivate them, so overall, this stuff is totally not worth buying." "They were never ' real ' followers," he said in an interview with Wired.com. ”

But the customer service of some suppliers paints a picture of the exact opposite. A chart by Jonathan Volk, one of the supplier's marketers, shows that the 1000 Twitter followers he bought in followers for sale used the recommended "very slowly" way of adding followers to avoid monitoring. The result was a steady rise in the number of followers.

"My followers have a downward trend before buying this service," he said. After buying, I got the number of followers I ordered, and the follower growth was pretty fast. Now is the main (and obvious) question: Who are these followers? Are they real people or some robots? I talked to some of them and they seemed to be real people with real Twitter accounts. So I think the way this service works is that these real people follow someone (who buys the service) and get a smaller sum. This seems like a good way to increase your Twitter followers and thereby boost your "sponsorship push" effect and rewards. ”

So what was the "sponsorship push" he mentioned? Let's look down ...

Sell tweets and status updates

Some marketers believe that "Word-of-mouth" can not be bought with money. The chief vice president of Michael Zessler,liberty Media, for example, wrote: "The power of Word-of-mouth generated from social networks is a form of marketing that must be worked out-it is not as simple as traditional advertising to buy with money." ”

But that is not the case now. As is known to all, sponsored tweets has paid a premium of $10,000 per dollar for celebrity Kim Kardashian, who has millions of followers, to mention certain branded products But the company also allowed anyone (including the Volk mentioned earlier) to turn the tweets they had mentioned about certain products into cash. Thousands of Twitter users have now joined their marketing plans.

A spokesman for the company said in an interview with Wired.com that sponsored tweets and their sister sites for bloggers Pay-per-post a total of about 10 million dollars, over 1 million paid information, 400,000 bloggers and Twitter users, more than 40,000 advertisers.

There is no doubt that it will not be the only company that runs the business. Socialtwist provides rewards for social-networking site users who provide promotional information to their friends, and with "efficient viral marketing, Word-of-mouth online marketing campaigns, long-lasting and effective marketing information, celebrity influence, the most common social platform for customers--from email, Instant messaging software attracts advertisers to popular social networking sites and all sites that are worth collecting online. According to the company, it has already provided marketing services to Intel, Procter and Gamble, Kraft Foods, firm treasure Juice, Royal Dutch Airways and Barnes-Noble, claiming that its ability to increase profits and page access "has been proven to be conclusive".

A study by the media, a research report on PQ, is showing that these "sponsorship dialogues", the fastest growing sector in advertising campaigns, grew 14% per cent last year and are expected to grow by 26% this year, with the overall market size of $57 million worth of all paid tweets and blog posts.

Enter a translation here

Ponzi friendship

Mekanism, a marketing agency in San Francisco, was widely criticized for encouraging people to advertise special links when they try to invite their friends to sign up to show how much influence they have in their circle of friends and gain greater influence.