Marketing is creative and process

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Many people for marketing, management is art or technology has been very in-depth discussion, academia on this issue is also different opinions, the author believes that marketing is both a creative industry, but also a process. Said it is creative, mainly because the marketing does not have a unified format, and marketing ideas, methods, ideas are in the discovery of changes, from the last century to now, marketing has experienced a product concept, sales concept to the current consumer concepts and many other stages. From the marketing approach, marketing has never been set, even if it is very formatted products, prices, channels, promotional and other marketing mix, but also the ever-changing, highlighting the charm of marketing, such as prices, there are a lot of pricing methods, Www.15ev.net has a detailed introduction, such as skim fat pricing, mantissa pricing, Cost added to pricing and so on, and each pricing method is a comprehensive result of consumer psychology and competitor analysis, market prospect forecast.

If you talk about the marketing of communication and advertising, marketing creativity is more prominent, this society no one does not think that the advertising industry is a creative industry, they racked their brains every day, brooding, is to create more ideas. But Gao Chengyuan that, even so, the advertising industry and the marketing industry is still a very focus on the flow of the industry, not purely unrestrained, irrelevant.

First of all, from the perspective of marketing thinking, although the thinking and philosophy of marketing has been changing, but this is only the appearance and manifestation, the essence of marketing has not changed, that is, through the creation of an atmosphere, to achieve sales, to achieve the value of the transformation, to achieve the mutual win between manufacturers and consumers.

Secondly, from the marketing approach, although marketing means strange, often give people a refreshing feeling, but overall, the selection of marketing methods need to take into account the consumer's new ideas, attractiveness, cost, feasibility and other aspects of the problem, rather than blindly unrestrained.

Again, marketing is a very flowing thing from marketing execution, the early stage through the marketing method, time, place and so on planning, in the implementation process, marketing is a little bit of the need from the details of the perfect implementation, such as doing a promotion, the early stage through the planning needs to preach and leaflets, posters and other forms of publicity, Then consider, poster when the paste has effect, the cost is how much, estimated how much revenue and effect, preach the site please what kind of people to do the report, to create a kind of atmosphere, if the order, these things are to be from the point of view of the details of the very process of skilled implementation.

At the same time, during the process of process execution, the same is the need for creative partners, for a simple example, we want to post the poster, this is a very simple process, but if you want to do this thing, still need to move some brain, take into account the cost, and the number of posters pasted, Paste position and consumer attention, poster production of simplicity and complexity.

In short, marketing is an unlimited creative industry, but although passionate, the same need for very rigorous implementation and thinking, process analysis and operation. In fact, marketing is not so much the theory and why, this is the basis, as long as the resolute to do, will always find some way to experience something similar to the theory, divorced from the reality, no matter how much theory is just theory.