As the saying goes, "the heart of beauty, everyone has it." This sentence we must hear is not small bar, even have individual stationmaster also pass in girlfriend mouth should arrive. Because most of the girls like to dress themselves up beautifully, so the girls to the beautiful skirts, shoes on the suspect for a while. But the boy saw the handsome clothes quickly can make feel, this is suitable for oneself. Today Lin Homing want to tell you that everyone's heart is not the same, so boys and girls in the heart is more different, maybe I used to ignore these, but recently I saw the "marketing heart" so I know a little about the heart of knowledge. Let's share it today.
Is that what you (she) needs?
Sometimes we give gifts to each other, take yesterday to say it! You send her a red rose on Valentine's Day, but it's not as exciting as you think when you see someone receiving a gift. In fact, the reason is very simple, because you did not understand him, she likes the color rose. You impose on her what you like, so he is unhappy. So we have to understand before marketing that this is what each other wants. But how do we know this is what she wants? We learn by looking at character, demeanor, habits, tone, speed, etc. If we are a cell phone shop salesperson, when you take your Nokia, but your marketing target is a girl. Then we should sell to her first Sony Ericsson or Sharp. We all know that girls like sharp to play with themselves, Sony Ericsson listen to music. Nokia has always been a boy's favorite (smart). We must understand these hearts before the network marketing, this to our marketing effort.
Face Psychology
I remember the year I graduated, when I was just out of the community to work out a mobile phone shop. At that time there was a brand called Cool pie, the name sounded like a cottage version of the sound. At that time I also do not understand why that mobile phone why can sell so expensive, in the industry's point of view, the cost-effective phones are Nokia, SonyEricsson and so on. But at that time this mobile phone is a style, generous heart. There are a lot of big boss likes his modelling is aggressive enough, the appearance is golden, although I feel very tacky. But let those bosses look like they use a lot of face, the first mobile phone is there valuable, the second shape is how domineering and so on, attracted a lot of bosses like. Perhaps he felt that the golden things represent noble, they are willing to pay a high price to buy a broken mobile phone, even if they know not to use, but they use it is how confident. This is the face of the heart.
Herd mentality
Beyond band believe that the webmaster are familiar with it! Remember watching a TV show before, he introduced beyond they were having a concert. When nobody buys their own tickets, they pretend to be beyond fans. On the school portal to sell tickets to the point of the rush, while running to say beyond band to open a concert, the last time did not buy a pity, this time must buy. Next to see someone to buy and walk past onlookers, in fact, they did not know that beyond is there to jump out, see more people buy it. Putian SEO This is the herd mind, as you buy things in the supermarket. When you compare to two products, you do not understand him, you will certainly choose more people to buy the brand. Because our hearts are many people buy is good, even if the shopping guide to put a few boxes, so that you think this product is popular, this you do not know. You never know until you try.
Fear
I have to let people fear your products, the reason is the negative impact of the product information. Just like you a condom, many people on the Internet that your product is not real, or that your product quality is not good, move a few wear. That's when your condom loses security and the effect of contraception. No one will buy your product at this time. We have to overcome the fear of the masses in the heart need to start from the word of mouth, if you have used the condom users have said better than Durex, I believe your sales are certainly not Durex sales good.
We do marketing need to understand a variety of marketing theory, but also need to understand the heart marketing. SEO only to his heart see through you know that he marketing "God horse" products. Some people face-saving, buy a car also have to buy quantity BMW. Some people do not dare to buy beauty when they hear the foundation is bad. It tells us that all kinds of people have hearts, and we first know if it's what he wants.
This article Lin Homing blog original, reprint please keep: http://www.linhaoming.com/post-127.html
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.