Marketing like a "Love Master"

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In the current fierce market competition, each company resorted to trying to get customers favor, "customer-centric" concept once proposed, quickly by the marketing schooled. Sweet, pervasive, blindly pandering to make customers irritable disgust, hate can not escape. Some marketers are always pretending to look at customers, and passionately, "Why is my eyes full of tears, because I love you deeply", so that people can not get goose bumps?

Everything has a degree, too inevitable to have a reverse effect. Marketing is a kind of psychological warfare between people, so relaxed mentality, necessary skills and indispensable entertainment spirit can be more effective. There are more people lined up in the noisy restaurant, and there are always many beauties around the playboy. "Men are not bad, women do not Love", the lover can be in the market, the best of both worlds, its experience is well worth the marketing people to try to figure out and study. To sum up, what can be learned include:

First, do not stick to each other, you should maintain a proper sense of distance.

Distance produces beauty, often meet will have boredom, will not particularly cherish. A proper mystique can enhance the attractiveness of customers, such as Coca-Cola's original formula, which has been kept secret and has even been withdrawn from the Indian market for some time to protest the pressure of the Indian government to release its formula. Some experts think the Coca-Cola Company is a myth, because it's a breeze to analyze its ingredients in the lab.

"Harry Potter and the Goblet of Fire" in the formal publication of the full secrecy, but the more obscure, the more the public's strong expectations of psychology. Book review articles are withheld, the author can not accept any interview, overseas translation has been postponed, lest inadvertently leaked the mystery, even the title, page number and price information is only two weeks before the listing published. The irritating details, including the death of one of the main characters and Harry's puppy-crush, were revealed to the salivating press by a 1.1-point tip. Printers and wholesalers must sign strict confidentiality agreements, bookstores strictly adhere to the specified time to sell books, so before the official listing of July 28, 2000, readers can only through the locked window to see the attractive cover to solve the thirst. Could a reader who has been hung up with appetite not be snapping up the first time?

Second, don't indulge each other too much, or even change yourself.

Some people say, "Customer is God", what is God like, what kind of etiquette should we use to God? Should we crawl on the ground? So the wrong assumption can lead to the wrong result. Some marketers always feel that they have to ask for customers, the feeling is shorter than the customer, in fact, can not be. In the market economy, we are all equal and voluntary, have the right to change the object of the transaction at any time, if our products and services do not meet the requirements of the other party, that is, it will not be useful. Therefore, it is also advantageous for him to believe that each other chooses us as a wise choice.

A man who loses himself cannot taste the sweetness of love, but will be looked down upon. Marketing is similar to the situation, treat customers should be warm and sincere, like the old friends with years of friendship, to sincerely for customers to consider, from the heart to be willing to serve customers, but at the same time pay attention to maintain the equality between the two sides, neither humble nor arrogant. If you have Yu humble but let the other party feel you are not confident, your products and services must have any defects, even if not turn away will also put forward more stringent requirements.

Third, in the interaction between the two sides to grasp the initiative, not to be led by the nose.

An expert in love will never lose control of the situation of the initiative, marketing experts should also hold the same attitude. Besides, sometimes customers don't know what they want. Henry Ford said: "If you ask the customer what they need, they always say ' a faster horse ' without thinking of something called a car."

Therefore, the questionnaire on market research can be referred to, but not superstitious. When Coca-Cola conducted a large-scale market study, it was concluded that the formula for the classic cola should be changed, thanks to the company's emergency braking at critical moments, or a slip that would turn into eternal hate.

The customer is only a single consumer and user, may know their own use, but other customers and the whole market can not be very confident. and marketers because of long-term engaged in an industry, information sources more extensive, more expertise, so professional judgment will be more accurate. Therefore, sometimes it is necessary to come up with such self-confidence and confidence, adhere to their own correct ideas, and not to be swayed by the comments of some customers.

Four, to play some of the tricks of the other side to create emotional ups and downs.

Love people know that love is not blindly sweet, but the ups and downs of the bittersweet, this more show a brief sweet rare, but rather than blindly sweet more flavor. Which touching love film is not the ups and downs of the plot, so that the protagonist was suffering only lovers, and even apart, leaving forever regret it? So most people do not want to dull life like water, ups and downs, great joy and sadness to make people feel stimulated, just let people memorable.

Jobs and his company have always maintained a proud and strong stance, and consumers lined up all night for product launches to buy products that needed to be booked ahead of schedule. Limited supply produced more enthusiastic pursuit, the people are happy to cry, the people are more yearn. Because it is not easy to have, it will be more precious and more different. This strong marketing style and its products, people love and hate, can't stop.

Zara's best-selling clothing style gives each store up to two pieces and will not be sold out. Not only satisfies the customer exclusive psychology, but also urges its next purchase more decisive. Swatch Watches of many styles belong to the global limit, and after the completion of the mold will be destroyed, not only to the owners more cherish, but also triggered a collection of the trend, so that the brand's appeal to a higher level.