Marketing management experts: 2015 mobile advertising four trends

In the past few years, mobile advertising has gained strong growth. And with http://www.aliyun.com/zixun/aggregation/37255.html ">2015 year approaching, we will see mobile advertising into an important growth phase. We believe that there will be four major trends in mobile advertising over the past 2015 years:

1. Personalized

In the 2015, mobile advertising will be more personalized, similar to targeted online advertising. Because of the nature of mobile advertising, the degree of personalization may be higher than online advertising. Mobile ads are mostly used by individuals, and a computer packet (cookies) may come from many people. Mobile ad purchases will be done primarily through applications that can help create better data standards. In this process, the entire application can be developed to collect specific information rather than relying on the encoding of the Web browser.

2. Location based

Unlike computers, it can have a large area of location-based advertising, but in practice it is not particularly popular because people tend to use them in static locations rather than in the process of moving.

On the other hand, mobile phones are mainly used in mobile. Most smartphones today also have GPS positioning, which means that the location of the person using it can be positioned precisely within a few meters, allowing for a truly location-based ad. If someone has previously expressed interest in a particular pair of shoes, they may want to receive a notice of the shoe so that they can go to a nearby shoe store to view it.

In some specific cases, such things are already unfolding between specific organizations, but usually require radio frequency identification (RFID) technical support. But by 2015, we are likely to see that the situation is more widespread in the market and applied in more complex situations. For example, after someone leaves the store, the store can personalize it with its previous browsing history or special requirements, and draw it back again.

3. Seamless Video Integration

In the 2014, video ads on conventional internet browsers were hit by a new high. They appear on many of the world's largest Web sites, but you don't have to worry about them because they're trying to adapt to the user experience of the site without affecting people's navigation or content digestion.

But mobile video ads are different. So far it has invaded and hindered people from using websites and apps. Now it's just a matter of time and it will eventually be incorporated into the desktop browser in the same way. 2015 is likely to see the beginning of this shift, and as the average size of the smartphone screen expands, so does the video ads it displays. How to deal with mobile video advertising is not yet accepted, but it cannot be done in the same way as the desktop. But by the end of 2015, we are likely to see some attempts in this field.

4. Wearable Advertising

Over the past few years, we've always heard that "the next year will be the year of wearable equipment," but using them may not achieve real benefits. However, we can say with certainty that the status of wearable equipment in the 2015-year period

will be improved as Apple has already entered the field.

You may see millions of people trying to use wearable devices for the first time and realize the great benefits they bring, as well as new market opportunities for mobile advertising. It is most likely to reproduce the initial appearance of the mobile ad, when the advertising agency is tempted in this area, but it may then jump into a leap-type growth. Sail）