Marketing Mix: Search engine marketing and social media marketing

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Nowadays, many companies are thinking about how to use Facebook,twitter, blog for marketing, how to operate viral marketing, video marketing, and how to write marketing content and so on. Many search engine marketers are also constantly exploring how to use social media marketing to promote their search engine optimization and search engine marketing projects. The relationship between the development of social media marketing and search engine marketing is of great significance for establishing links and promoting keyword search.

Despite social media marketing and search engine optimization, the integration of search engine marketing has great potential, because the habit of using measurable marketing tools, many search engine marketers talk about the early stage of development, with a large number of uncertain factors of social media marketing into the overall marketing strategy, expressed their concern. However, if you ignore the role of Word-of-mouth in brand marketing, you will lose very valuable search engine optimization and search engine marketing traffic.

Or be persuaded that you need to start social media marketing, but do not know how to measure the effect of Word-of-mouth on brand marketing. To this end, I specifically answered some of the thorny issues raised by marketers who want to understand whether social media marketing really has any effect.

One of the biggest questions I've heard is, "How do you integrate social media into your existing, productive, and expensive search engine marketing plan to get a higher return on your investment?"

The answer is that you can get double results. Before integrating search engines and social media, the marketing team needs to be clear about what social media marketing can bring in terms of ROI and brand promotion. (compared to the search engine marketing, which measures the number of clicks and the amount of conversations generated, it's not easy to measure the effect of brand promotion.) But there are a few tools that can really provide an accurate social media marketing effect. )

believe that any action in the field of social media marketing is measurable. You can use a tool to accurately track the effectiveness of social media marketing, monitoring Word-of-mouth marketing for product sales, brand awareness of the real role of Ascension.

There are several free monitoring tools available---such as Google Trends and Nielsen Buzzmetrics,blogpulse, which have different accuracy, but can help you measure and monitor the effects of marketing in social media marketing programs.

Once you see the effects of social media marketing, whether it's simple Facebook page marketing or a complex facebook,youtube,twitter, blog and forum Portfolio Marketing, you can integrate social media marketing with search engine marketing.

This is the fun of search engine marketers. You need to work closely with your brand marketing team. Social media and search engine integrated marketing programs can generate higher ROI than individual social media marketing or search engine marketing.

Step 1: Generate traffic using social media

Use social media to build the amazing power of links to generate search engine marketing website traffic.

When people share your marketing activities with friends or your company's website, talk about your brand in blogs or social media sites, read content related to your brand through social networking sites (Facebook or others), watch related videos, respond to them, or become followers of your brand on Twitter, They will produce a huge amount of links to your brand and product name.

Social media activities can generate a lot of searchable content about your brand. Interacting with the initiators of these topics is an important part of today's corporate marketing strategy.

However, for brand marketers, tracking brand Word-of-mouth traffic should not be seen as an isolated activity. As a search engine marketer, you need to be aware of what conversations are happening and where they will occur so that you can optimize your site and marketing activities to reflect what is reflected in these conversations.

Step 2: Use social media to improve keyword search

Analyze the online discussion of the brand and use it as a basis for making strategic decisions that determine the key words to purchase.

There are many ways you can analyze the value of keywords: click-through, number of conversations, and ROI. But what is the value of the topic? People may talk about your marketing campaign or your product in two days a day, and then move on to the topic. Most search engine marketers do not care about these microscopic trends because they appear and disappear within a few days.

Instead, use social media tracking tools to really understand how people talk about your brand and then buy the keywords that are associated with these current conversations. You will find that in a certain period of time, the amount of search is going to soar, and after this period the topic shifts and the amount of search will be drastically reduced.

Then, it shifts to the next keyword, based on the latest micro-trend, to buy the keyword again.

Step 3: Use social media and search engines to create synergies

Measure and analyze the return on investment of social media and search engine integrated marketing.

Some marketers choose search engines, some choose social media, but few people know how to combine the characteristics and advantages of the two, create long-term brand marketing results, improve sales performance, maximize the return on marketing investment.

Now it's easy to measure the effectiveness of search for social media campaigns, and vice versa.

The change in natural search traffic is associated with changes in the flow of social media sites (Facebook, Twitter,youtube, etc.). You can associate the number of backlinks from above social media sites with your search results by analyzing web site monitoring. By using these simple tests, you can measure the effectiveness of both search engine marketing and social media marketing.

The integration of social media marketing and search engine marketing can achieve consistent results. If you follow these simple steps, you can improve your ROI in your own way, across the boundaries of your marketing approach. Now everyone can get success from the integrated marketing of social media and search engines.

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