Marketing Model single webmaster had to face a career change

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From the rejection chain tool to talk about the chain of judgment, from the outside chain to judge the pomegranate algorithm, Baidu has taken more and more measures to purify the Internet environment. In this algorithm update under the influence of more and more webmaster friends to the confused. Recently there have been three friends and Guardian made a farewell: "Kun brother, I changed careers, the site does not do, the link to the bar!"

These days have been observing the Webmaster forum to discuss the content, found that most of the Baidu algorithm is updated. Many friends directly tell their own confusion, but there are some webmaster friends Taishan collapse in front of and eye, because they do a good user, the site presents value, with a loyal user groups, Baidu algorithm how to change their site without impact. So why do so many stationmaster have to change careers?

One: Too many webmaster marketing model is very single.

For webmaster Friends, we think of is fast ranking, fast to traffic, and then quickly make money. We think of one of the most ideal way: SEO fast optimization. Use SEO to quickly make your site on the search engine has a good ranking, hoping to make money through search engines. However, with the changes in the search engine, more and more sites have no rankings, there is no traffic, stationmaster appeared riot. In fact, many times we have overlooked an important factor, we just want to flow through the display of search engines, why not think of other marketing mode? Just like doing QQ group marketing, many webmaster friends but feel the time too long, insist not go on. In fact, our goal is only one, so that more people come to our website, the formation of exchange trading behavior. So why cling to a point? Guardian yesterday after the test, but in a Lou article in a message, their blog has more than 10 people from their blog to drain over. This has been very good to illustrate a problem, we do not necessarily promote the promotion of their own site in search engines have a good ranking. Everyone's marketing model should not be too single.

Second: In addition to search engines, I really do not think the flow from where.

Believe that many stationmaster, especially the novice stationmaster all discovers own website search engine antecedents is most, except from the search engine drainage come over, oneself really do not know the flow from where. In response to such problems, many friends in the industry have enumerated: blog marketing, micro-blog marketing, forum marketing, mail marketing, QQ marketing, soft marketing, brand marketing and so on. Most webmasters may have tried one or two ways, but the effect is very little, so everyone gave up. Guardian wants to say is our website must develop for a long time, so why not stick to it? In addition to the search engine can come to traffic, there really is no other quick way? Stand a row in this year's operation process to try to use QQ group marketing, has achieved certain results believe that people envy it? In fact, we can use a variety of marketing methods, QQ space is also a good marketing model, but really do not have too few people. Where does the traffic come from? As long as there are exchanges where there are sources of traffic, we think?

Three: All-Inclusive not for me, small and Beautiful is the king.

What kind of website do we want to do? Many webmaster friends through a period of time summary and planning, the site is indeed very comprehensive. Take a local forum, basically covers all aspects of food and clothing living. Section 350, how to develop the forum? We were really thoughtful and did everything we had to do. However, it is not the same as its own characteristics. Many webmaster friends are not the same, know that knowledge is really a lot, but there is no one bright spot. So, Guardian advice webmaster friends, focus on a point, to make this bigger and stronger, at this time you are experts, you have the opportunity to contact a broader industry level.

Four: The ultimate purpose of the website profit, the ultimate source of profit is the user.

只有用户才是网站的根源，用户从哪来?难道真的从搜索引擎来?越来越多的网民发现首页难以找到自己感兴趣的内容，这时候大家还相信首页吗?为什么不多方面的建立网站入口，自己擅长做微博，为什么盲目的尝试微信呢?只因为这是潮流?站长 , do we have any thoughts on what our core competencies are? What are our strengths, and why not play our own specialty? Today's internet users are huge, and many senior users search for content that they are interested in, not through search engines. At this time what we think of, the establishment of user relations is kingly, only good user interaction, will have a greater user cohesion. Guardian very like to say a word to friends: as long as there is a person who agree with my value, then I do meaningful. If you can condense this user, I believe it will affect the second, the third, is not it? Webmaster, please interact directly with your users, because our ultimate goal on the user, has them already enough.

Webmaster, are you ready to change careers? Are you ready for a career change? The road in front of a lot of, a road impassability is going to give up? Baidu launched an algorithm update, why there are many sites have been standing still, I believe that should arouse everyone's thinking.

This article Guardian Kun writes, originates from http://yuankun0105.com/. QQ Group: 287358999. Communicate together, progress together!