Marketing opportunities in search and context associations

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Keyword ads need technology to track the effective results of the study, the purpose of the advertising campaign is to achieve the maximum of keyword flow purchase profits. In the first part, we talked about the problem, but included maximizing web browsing and maximizing the profit from switching to other profit-driven behavior. Many publishers are not giving value to new newsgroup subscriptions, but they know the value of paid online or offline subscriptions.

Overall, the implementation of keyword advertising needs different departments to provide resources and marketing methods. If the marketing method cannot be effectively integrated, it will result in poor publicity. If the head of the profit department wants to promote the online 11514.html "> Web browsing volume in the specific website directory, it must consult with the offline traffic supervisor and cooperate with the customer's purchasing supervisor. Once a successful approach is integrated into a single model, each page must be high pixel if it is to be supported by Third-party systems and technologies.

The goal of an advertising campaign manager is to isolate all elements of a particular click and purchase more clicks. Based on the average advertising campaign, the purpose is more direct, but considering the keyword stock of timely buy and the existence of the API, if not to buy the best confirmed flow, is a wrong choice.

We want to see the impact of ad purchase, mainly depends on three factors: the publisher per thousand pages of the browse volume (RPM), based on the CPC's stock price, as well as the click of adhesion.

For example, if the publisher's website makes a profit of 40 USD rpm, we can resolve each user's web browsing based on the CPC. According to the Web browsing access method, we can also calculate the balanced CPC. In the auction environment, 10 cents of the advertising stock is not much. The solution is to focus on low bid keywords and high browsing pages. The higher the amount of web browsing you have in some keywords, the higher the benefit you get from your promotional activities.

I suggest you use technical means to carry out a higher level of promotional activities. Which factors also predict higher web browsing?

--Joint approach. Search and contextual networks send different traffic. Which user helps to enhance the adhesion of your website? Compared to search activities, the contextual part of the ad network may be more adaptable to different advertising replication products. Searchers are searching in a different mindset, and they may respond to different information in a context-oriented environment.

--timing. Does the site have a full day impact on the users? If so, you can choose the best time of day or change your bidding strategy to fit the optimal results.

--geographical environment. Publishers rarely consider problems arising from different geographical factors and do not make good use of different geographic data. We have to learn to choose hot spots, a lot of advertising, which can improve profits. To understand that you are conducting a rational advertising campaign, of course, this is not to say that you start a nationwide synchronized advertising campaign is not a good thing. The search engine's ad servers do not have a large number of searchers and netizens geographically divided. As long as the time is right, even a nationwide campaign can produce good results.

The same method can also make the keyword advertising to obtain profits. For example, if a free newsgroup subscription is worth 3 dollars and a traffic conversion rate is 0.5%, the click Value can be counted as one and a half cents. In this case, users cannot rely solely on newsgroup subscriptions for advertising, but they can increase revenue for contextual advertising campaigns. Similarly, any conversion that can be of value for offline paid subscriptions, even if very rare, can increase the benefits for the CPC.

Next year, I hope that more traditional distributors can make full use of their status, play the advantages of brand advertising, the use of online keyword promotion, improve traffic, create profits. In doing so, we need to break the pattern and adopt the overall budget strategy.