Marketing orientation of forum Marketing Treasure

With the rapid development and popularization of the Internet, People's daily life from the network more and more close. Many consumers tend to learn the information they need through the network, through the forum to view their favorite products (enterprises) in the user's feedback information, through the Forum to communicate and communicate with users to determine whether they buy this product, How to make full use of the advantages of the Internet to promote products and services is placed in front of each enterprise the most important problem.

Forum is the emergence of the Internet in the form of the existence, after many years of baptism, the forum as a network platform, not only did not disappear, but more and more glow its enormous vitality. Using the Forum's super high man gas, can effectively provide marketing communications services to enterprises. And because of the openness of Forum topic, almost all marketing appeals of enterprises can be effectively realized through forum communication.

Forum Marketing is the most important use of the Forum wide Netizen Resources, forum marketing with less investment, short cycle, quick return of the characteristics, often successful forum marketing to enterprises to bring huge profits return. Forum marketing is relatively simple to operate, with the development of Science and Technology Forum marketing forms also gradually diversified, which for many enterprises, products, services, individuals to provide a good marketing communication platform. Here is a detailed discussion of the entire operation of the forum marketing process:

The development of forum Marketing

Forum marketing along with the emergence of the forum and gradually rise and development, forum marketing has gradually become an integral part of network marketing. With the development of the Internet, the service website related to the network http://www.aliyun.com/zixun/aggregation/8073.html "> Marketing Promotion is also beginning to rise. At present, the more famous website has Granville Guest, hand over the net.

Hand in the Forum marketing on the one hand is relatively perfect, to provide soft writing and the promotion of soft article two major services. Together with the network gathered a large number of professional network writers and network hands, for enterprises, products to provide packaging and promotion. Together with the network of Community marketing to achieve the system automatic audit function, from the technical means to further improve the quality of network promotion, to bring real returns to the business.

Positioning of marketing direction

The positioning of the so-called marketing direction means that you want to promote the enterprise or products belong to which category, it is well-known that the forum has two main types of all-inclusive is a comprehensive forum another class is a deep and refined professional forum, each forum has its development direction and positioning, Even if it is a comprehensive forum for horizontal development It also has its key sections. Grasp the forum's main user groups and their promotional products and services combined to study your information in this forum posted there is no value, or said there is no return.

For example, you do a cosmetics marketing promotion, and in a mechanical forum to publish information, then the return will be very small, but can not say no, because the network is ubiquitous, the needs of netizens and the level of diversity, not necessarily engaged in mechanical design does not need beauty. However, in order to achieve the best results of our marketing to obtain the best return, or to locate their own marketing direction, to find a forum for information delivery.

Establishment of Forum Database

Positioning the marketing direction of their own to choose the Forum to publish information, forum database is the foundation of the Forum Marketing and premise, the quality of database establishment directly related to the success of the Forum marketing. If you do professional forum promotion, you can not say register a forum to send a post, on the one hand, this will reduce the efficiency of the work, on the other hand, many forums to prevent irrigation, advertising, forum registration and posting set a number of restrictions, such as registration time less than 1 hours, 2 hours or 24 hours Registered users have less than 100 points accumulated no post, registration must be verified by email and so on.

So it's necessary to build a forum database, in general, the Forum in the database used by the user name, password and register the use of the mailbox need to be consistent, this is also to facilitate the later marketing and promotion, the Forum data required information including the name of the Forum, Forum address, Forum classification, the Forum's core list, Forum's Active index (that is, said forum Star), the information are sorted together after the marketing promotion of the time to go smoothly.