Marketing-oriented web sites help improve conversion rates

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The most fundamental problem of marketing-oriented web sites is also the most critical. is about the user experience degree problem, we do the marketing website, in addition to do to the search engine to see, the most important point is to do to the user to see, the user is God, whether the user likes our website, whether has seen our website to buy the product the intention, Are they going to visit our website again? In other words, it is the key to a website that brings us potential customers.

A site has a good keyword ranking, but also a large number of traffic, but the user experience is not enough, conversion rate does not go, then the site also no use of value, marketing-oriented web site is the ultimate goal is to convert traffic into resources.

Niu Shang Net marketing website construction Company's Huijun yuan Total dozen analogy said, the marketing type website construction is like the construction resort, the website rank optimization is the advertisement or the soliciting person, if did not build the holiday village, will advertise or soliciting, then even if the guest comes to the door to turn to go. Enterprise Web site is the same, the optimization done again good, or even direct the introduction of a large amount of traffic, unfortunately, the conversion rate is very low or not.

If your business site has a lot of traffic every day, but there is no conversion rate, it is necessary to check whether or not to build your "resort", qualified marketing site is to improve the conversion rate of the fundamental.

First we need to know the site user experience classification and elements:

Sensory Experience: presents the user with audio-visual experience, emphasizing comfort.

1. Design style: In line with the target customer's aesthetic habits, and has a certain degree of guidance. Before designing a website, it is necessary to define the target customer group and analyze the target customers ' aesthetic preferences, so as to determine the overall design style of the website.

2. Website Logo: To ensure the protection of the logo space, to ensure that the brand clear display without occupying excessive space.

3. Page speed: Under normal circumstances, try to ensure that the page is opened in 5 seconds. If it is a large portal site, you must consider the issue of North-South interoperability, to carry out the necessary stress tests.

4. Page layout: Highlights, priorities and illustrations. With the company's marketing goals, the most interested in the target customers, the most sales force of information placed in the most important position.

5. Page color: Consistent with the overall image of the brand, the main color + auxiliary color does not exceed three colors. To the appropriate color brightness and brightness, to ensure the browsing comfort.

6. Animation effect: With the main screen coordination, open fast, animation effect rhythm Moderate, do not interfere with the main screen browsing.

7. Page Navigation: Navigation bar clear, prominent, hierarchical.

8. Page size: Suitable for most browser browsing.

9. Picture display: The proportion is coordinated, does not distort, the picture is clear. The pictures are neither too dense nor too distant.

10. Icon use: Concise, clear, easy to understand, accurate, and the overall style of the page unified.

11. Advertising position: Avoid disturbing the view, advertising pictures in line with the overall style, to avoid distracting.

12. Background music: With the overall theme of the site unified, small files, can not interfere with reading. To set the switch button and the Volume Control button.