Marketing-oriented website construction winning key in detail

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Different from the previous focus on image promotion, now more and more companies focus on search engine marketing, a lot of network companies should also be put forward the idea of building a marketing-oriented website. What kind of website is the marketing website? Many people may equate marketing web sites with E-commerce, but that is not the case. Marketing-oriented web sites can be effectively ancillary sales to carry out the site, you can "convert visitors to customers, traffic conversion to sales" of the site, and whether there is little relationship between E-commerce. Excellent marketing site, first of all should have a good user experience, and in search engines have an ideal ranking. Good user experience with a wealth of quality content, efficient online communication tools constitute the Web site marketing-oriented web site three main factors.

A good user experience

A good user experience is indispensable to every site, whether it is to promote the display of Web sites, marketing-oriented sites, or E-commerce sites. Because the design is exquisite, the function is perfect, the rank or not by the front, the website construction ultimate goal is gives the user to see. The good user experience first displays in the exquisite design, conforms to the enterprise image design, can not only effectively convey the enterprise value. As the first intuitive feeling after the site opened, good design will make people pleasing, leaving a good impression and willing to continue reading. A good user experience also includes the ability to set the human nature, such as some Web site features a lot, but users can not quickly find the content needed. And some websites although very simple, but the humanity does is very good, may let the user quickly discover oneself needs the content.

In the user experience above, there is a place that can not be ignored, is the domain name and host choice. For example, a brief and easy to remember the domain name, focus on the domestic site as far as possible to choose the use of Hanyu Pinyin domain name, the choice of domain name to COM mainly (because more than 70% of the site domain name is in COM end, many users are accustomed to input com). As we all know, the fast-loading website will give people a pleasant feeling. and the website load speed and the website host relationship is very big, therefore said the website host choice is very important. As the foundation of safe and stable fast operation of the website, the website host space is not bigger and better, and stable and fast is very important.

Second, the ideal search performance

When more than 90% of users are accustomed to search through the Internet, the search engine has become the gateway to the Internet, since want to successfully carry out network marketing, search engine marketing can not be ignored. The higher the search engine rankings, the more opportunities to be paid attention to, and the good marketing results. Unfortunately, the same keyword under the ideal ranking of 35, especially the top three, you can intercept more than 80% of the search flow. This is why Baidu, Google, etc. can rely on the key words to bid advertising, you can get the main reason for huge profits.

Undoubtedly, web site production should first take into account the user experience, but search engines can not be ignored, especially the construction of marketing-oriented website. Good user experience and ideal search engine performance, both can be organically integrated organically. Only the successful integration of the two, the site construction requirements will be higher. For example, the website Construction process Import page and large Flash import animation application, there are some JS technology, such as the use of ajax/jquery. It can play a very important role in promoting user experience and user perception, but it is not friendly to search engines. Because in the existing search technology, the spider program can only recognize text, and other picture animation, everything is just a cloud.

Iii. Appropriate marketing methods

If you go to the mall to see clothes, the salesperson follows you, and sometimes to sell products to you, you will not be very tired and annoying it? And now a lot of websites on the customer service system, have made this big taboo. Open a page to pop up a dialog box, and take pains to prompt "What can I help you?" It should be said that appropriate active marketing is a good thing, can effectively seize the potential customer resources, but too often the initiative to make life boring. Not only can not effective marketing, but counterproductive, the intention is very strong customers to scare away. And left a very bad impression.

Marketing-oriented Web sites do not lie in too aggressive marketing, even if the site installed a marketing system, its main function should not be too frequent proactive attack. Based on this idea, the site can only be placed on a real-time communication MSN, when users need to consult, you can always find the phone or online consultation on it. Apart from the Web customer service system, another marketing tool is the flow analysis system, and traffic analysis has been neglected by many enterprises. Which pages are often focused on? which products are viewed more frequently? What are the main sources of target customers? Data analysis is very important, which can provide very real and objective data for the development and implementation of later marketing strategies.

Anyone is dreaming of building a marketing website, though it is expected. But the reality is that more than half of China's corporate Web sites have not been updated over the years, more than 87% of the site can not play a good marketing role or simply lack of marketing functions. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that with the depth of the Internet development, Internet marketing will be more attention. It is also a general trend to build a marketing website which can effectively assist the sales work. The cost rises sharply, the competition is increasingly intense, the enterprise lacks or does not have the marketing, will have no future. Similarly, ignoring the power of the Internet, can not play the role of the site to the extreme, even if barely survive is very difficult. The construction of marketing Web site is not a slogan, nor is it a trend, but the need for excellence, marketing-oriented web site construction to win the key is still in detail.