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Before have written a similar site, site optimization, the most basic is the site, through the site to do optimization, to do the promotion. So the site has done a good job, directly affect the effect of web site promotion, before the article from the network aesthetic point of view to write more superficial. Because now a little bit of network meaning boss all understand, since ancient times, people like beautiful things, a beautiful thing, can bring people joy, happy, give a person a feeling of comfort, change people's impression of you, the same site is this truth. Although we often see our own visually uncomfortable sites, this situation is improving at 1.1 points. Today and you talk about website optimization of the enterprise marketing-oriented website analysis.
What kind of enterprise is suitable to do marketing-type website: The type of site is divided into three types, respectively, brand, marketing and ordinary type. Entrepreneurial enterprises in the initial stage of the most suitable for marketing-oriented website, to solve the source of business, so that enterprises survive and stable development is the most important. What is the marketing site, Baidu Encyclopedia explanation is "marketing-oriented site is to obtain sales opportunities or even get a deal." Xiao Quan thought: "Marketing-oriented web site is-proficient in products or services, insight into user psychology, step-by-Step carefully planning the site plate layout, so that the transaction becomes simpler"
such as: Zhen Yuan Network official website map:
The site opened 3 of customers on the network to promote the deep heart of the scars, causing the customer's resonance, and then use classic cases and more cases to solve customer's doubts, then the company's advantages to show to the customer to see the strength of the company. Then the SEO service quotes, a total of two kinds of services. SEO Quotes Set a threshold for customers, we do not have any customers to do, we only and those who recognize our value system to cooperate with customers. Finally, customers ask the most questions, the general customer read these content, and then consult the customer is very accurate customers, the odds are very high!
This kind of marketing Web site benefits: 1, to attract customer interest: customers in accordance with our design ideas, a layer of downward look, from shallow to deep, so that customers more and more interested in the real interest point of customers.
2, filter out some customers: We are not what customers do, we are in the price of SEO services This piece of filtering off part of our customers, reduce communication time.
3, let the transaction more simple: The entire page of the customer's doubts, your company's strength, how the effect, how to charge customers a common consultation will ask questions are presented to the customer. Reduce the communication time cost, make the transaction easier.
What is the key to designing such a page: 1. Website planning: Design This kind of website, art and programmer design is not the most important, the most important is planning, planners have two ability, the first is very proficient in the industry, understand the entire work or service flow, the details are also very familiar. The second is to understand the customer's psychology. Be able to propose, analyze and solve problems from the customer's point of view. Simplify the complex turnover process.
2. Product or service Innovation: enterprises must have their own unique product or service selling point, at least for the time being no one else, if the same as peers, it is easy to fall into the vortex of price wars, so that their own in the industry competition into a state of exhaustion, no innovation, there is no competition. Many innovative ways, if the products and prices are the same, can be in the service innovation; If the service is the same, we can innovate in the publicity and so on, in short, different, to stand out.
How to design such a page: 1. To design such a marketing-type Sales Enterprise website, enterprises and network companies need to cooperate with each other. Network companies out of the general planning ideas, the enterprise specific planning content, and then by the network company's technology department in accordance with the content of the planning scheme design.
2, if the planning content of products and services can be different from the same selling point or service is the best, because no industry situation is not the same, here is the point to stop!
End: wrote here, I suddenly have a feeling. Whether it is to do products or services, no innovation, there is no competitive, different, to stand out. Similarly, the article also writes, the article does not have own soul the little thing, is a worthless article.
Article from: Dongguan zhen Yuan network: http://www.tzwoo.cn/cehua-yunying/20121105300.html. Welcome to reprint or shoot bricks.