Marketing positioning of Network marketing

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Hello everyone, I am the Grand Internet. There is a Sichuan restaurant near our home, the taste is good, the price is cheap, and the boss is very good, my friends and I often go to their house for dinner. Once their home in that a food street business is full every day, but now go to their home to eat, found that their home is exceptionally deserted, is to meet the weekend such a golden point of their home is not full. To find out, I asked some friends to go to their house for dinner, waiting for the spare time of the table, I and the boss simply talked a few words, just know that the original boss is because the old chef before cooking slow, he replaced him as a young chef. Although this young cook speed is fast, but the taste of food and before the difference is far, leading to some old customers after a few times have to change to another home. This time we have ordered a few of our usual dishes, and soon the dishes are on the table. First of all, we must admit that the speed of the food is much faster than before, from the look of the dishes is no difference, when we began to use chopsticks to put the dish into the mouth to stir chew, found that the taste is really not as good as before eating, more is unpalatable. Even after the first time we do not want to eat the second time, how to talk about other new and old customers?

A hotel wants business to be prosperous, must be inseparable from a good chef, cook cooks delicious food, in order to attract more diners. And the dishes can be casually find a replacement, but the chef is not easy to replace, especially operating for many years the hotel is not easy to replace the chef, you replaced an old chef is tantamount to replacing the old customers stomach.

This reminds me of a recent conversation with our technician, and the question we are discussing is: "Is it as important as the chef in the website building?" At first I thought the technician was the core of the website construction industry, but his answer was unexpected. He said that technicians in this industry is the role of "vegetable", and the real effect of the finishing touches is the artist, they are in this industry is "chef" role. Asked why he answered so, he explained: "There are many customers need to do before the site, first of all, we need to show the effect of their view under the premise of customer satisfaction, we can do the next construction station work." If the effect of the map is very exquisite, so that customer satisfaction, the customer will continue to cooperate with us; the opposite effect is very bad, the customer is not satisfied with the following will not continue to cooperate. However, the effect map needs to be done by the artist, so the result of the analysis is that the artist is the Web site construction of the industry is "chef" role. The level of distribution here is what we call marketing positioning, marketing positioning clear, in order to understand the needs of customers, which for the next network marketing work played a good cushion role.

Above the hotel example we can see that the boss of the hotel's marketing did not make a very good position, so that the scene of the later business deserted. But now there are a lot of such enterprises, their own marketing has no position. Compared to those who do network marketing, they simply ask their site to visit the higher the better. There used to be a computer sales company, not let me help make the movie keyword search engine promotion, he said, I was there to promote, people watching the movie at the same time, nothing to see my computer, should be able to, feeling is a very funny question, so the promotion may frighten the cat to touch the dead mouse, really have a little effect, but the probability is how big? ? Another time, a friend said to me, my website just done, need to help me hurry to do some traffic, let the calculator run faster, I said, you are anxious to visit the amount of what to do? He said, with the traffic, so hurry to make money ah, I said, have access to the volume can make money? How many people have been so angry that no profitable websites end up closing This friend can only be speechless a smile.

In people's general understanding, network marketing is to give their own site to be popular, to traffic, but they always ignore a fundamental problem, their site is the flow, or profit?

Network marketing positioning, the most important is in the search engine promotion and mail marketing aspects of positioning and network advertising when the media positioning. Network advertising positioning, mainly to select good media sites, according to the different types of products, choose different advertising media, such as popular products. If the funds are abundant, can choose each portal website carries on the advertisement, to the local relatively strong product, like talented person website. Can be in the local influential sites for advertising, for professional more strong products, such as automobiles, apparel. Of course, choose their own professional website for the industry is good, otherwise, there will be a large amount of capital investment, there is no benefit of the situation.

Summary: In network marketing, marketing positioning has been promoted to a high level of strategic importance. In the existing platform and resources, do a good job in the marketing of network marketing positioning, not only to improve their marketing ideas, but also to attract more target customers and potential customers. I hope this article can bring you to think and help, in the network marketing this road further and further away. Article source: Ambitious interconnection, Nanjing website Construction, www.hongtunet.cn, Welcome to reprint and learn, thank you!